SEO Tutorial

SEO Tutorial

The web pages or the whole website is optimized to make it more user-friendly to the end users using Search Engine Optimization or SEO. Many techniques are used in SEO. One should be familiar with HTML, XHTML, CSS and styling sheets to learn and implement SEO. It works by fetching all the web pages linked to the website and creating an index to all the web pages. These web pages are stored in a database and the search engine processes the request when the request is made. The relevant pages are shown and the results are retrieved in the end to the user.

Why do we need to learn SEO?

• The working of search engines is known that helps to know the traffic to the site. This helps to control the traffic and provide relevant information to the client.
• SEO has turned as a great career choice for people as it offers great returns and is a long term investment. It has a good scope in learning.
• SEO is good to know the market trends as it helps in digital marketing. SEO helps to retain old customers and get new customers.
• Website optimization is done and online reputation is built using SEO.

Applications of SEO

• It helps the businesses to create fast and user-friendly websites by optimizing the traffic and knowing the customers. Clean and well-structured websites are created.
• The customer base is increased with various marketing techniques used in optimizing the business. Targeted traffic comes to the website and this helps to retain them.
• Brand awareness is built and made aware to the users by making the site appear on the first page of search engines.
• SEO helps to manage competition by creating the proper traffic and optimizing the user base to the website.

Example

When an article is written already that ranks low in the search engine, i.e. that it does not appear when the customer search for the result, it is better to rewrite the content. The url should not be changed. As the content is improved, when the customer does the search, high chances are there for the page to appear first in the search engine.

Prerequisites

• One should be aware of online marketing and various trends available for marketing so that the learner can focus on marketing the site or web page to the known customers.
• Basic knowledge of computers is a must as the developer should know how to create files, folders, text editors and installing and uninstalling the application.
• Knowledge of browsers and the plugins is a must as the developer always works with browsers and the storage of browsers.
• Android and iPhone applications with several browsers should be known as people access the search engine mostly through mobile devices.

Target Audience

Web developers prefer learning SEO due to its marketing technique and simple applications to retain customers to the website. Rather than attracting people physically, it attracts people to the site with its creative and optimization techniques.