Introduction to Google Analytics Interview Questions and Answers
Google Analytics is a web analytics tool that helps in the process of understanding and analyzing the behavior of visitors to a website. Analyzing the historical behavior of customers eg: about their visits, about their purchases, their likes-dislikes, etc. enables a business to make a fact-based decision. Click through and drill down the behavior of customers can bring a huge lot of insights to optimize the website, that one can even think of. The result of web analytics is presented in form descriptive graphs like tables, charts, etc. in google analytics.
The purpose of doing this involves:
- Attracting new visitors to the webpage.
- Retain customers who are already using the goods and services through the website.
- Increasing the dollar value/revenue for the business.
Web analytics is the core part of CRM(Customer relationship management). Here the analysis will ease the business to understand the likelihood that a given customer will revisit the website or will repurchase the product. This will help to observe the customers by Geo, which can ultimately help an organization in redirecting their market strategies.
Google Analytics provides two types of services:
- Free service
- Paid service
As paid service is mostly expensive, so most of the website owners prefer to use the free service for search engine optimization.
Now, if you are looking for a job which is related to Google Analytics then you need to prepare for the 2019 Google Analytics Interview Questions. It is true that every interview is different as per the different job profiles. Here, we have prepared the important Google analytics Interview Questions and Answers which will help you get success in your interview.
Below are the 10 important 2019 Google analytics interview questions and answers that are frequently asked in an interview. These questions are divided into two parts are as follows:
Part 1 – Google analytics Interview Questions (Basic)
This first part covers basic Google analytics Interview Questions and Answers.
Q1. What are Google Analytics and its key benefits?
Google Analytics is a web analytics tool by Google. This helps in understanding the data traffic on a website, so that the website could be optimized, and visitors experience could be enhanced. Statistics of website traffic will be presented in the form of a scorecard, tables and other graphs which will give you actionable insights.
Key benefits are:
- Helps you understand customers by Geo. Which Geo brings you the most customers.
- Helps you segment the business in a more optimized way.
- Helps in understand the behaviors of which term bringing more traffic to the website.
- Helps in understanding the visitor’s arrival to your website is through some other website or through the search engine.
Q2. Role of KPI in Google Analytics?
This is the common Google analytics Interview Questions asked in an interview. KPI stands for Key Performance Indicator. It helps in tracking the important things to a business. For eg: No. of visits, no. of clicks, sessions, returning users, first-time visitors, bounce rate, etc. KPI helps you track your business SLA’s as well.
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Q3. What is a Cohort in Google Analytics?
Cohort refers to a set of customers who shares the same characteristics as they have same bought the same kind of products, they have the same purchase date etc. It helps an organization to analyze group wise behavior by their metrics and revenue.
Let us move to the next Google analytics Interview Questions.
Q4. Does Google Analytics support real-time data?
Yes. With Google Analytics we can observe the present traffic to a webpage. It can give an update about data traffic, insights, reactions happening on your webpage for every moment. This can help the organization drive the promotional campaign on Twitter or any other public websites.
Q5. Explain A/B testing in terms of Google Analytics.
A/B testing is a great way to identify and fix the improvements that can result in the major impact on your online success.
E.g. You have two variations of your webpage. And you divided the traffic equally 50%-50% towards both the pages. Suppose outcome of Analysis of both the pages came out to be: People are more fascinated or more reactive towards the first page rather than the 2nd page. Hence you finalize on your 1st page, as that is more effective.
So, the decision made here is not based on intuition. Instead, it’s a fact-based decision.
Google Analytics uses this A/B testing to improvise on the website content management.
Part 2 – Google analytics Interview Questions (Advanced)
Let us now have a look at the advanced Google analytics Interview Questions.
Q6. What do you know about the bounce rate? What’s the optimal value of bounce rate for a website?
Bounce rate is the measure of the number of customers who leave the website without visiting any other page. The higher the bounce rate, the negative is the response of customers.
Google Analytics focuses on two things: Bounce rate of a webpage & Bounce rate of a website.
30% bounce rate is considered normal. 30% to 70% is slightly worrisome. Above 70% means people are not sticking to your website and you need to optimize your website immediately.
High bounce rate can bring the conclusion which is as follows:
- Page quality is not that good to engage people on the website.
- Purpose of a page not matching with the demand of the audience.
- Visitors have not found the extent of the information that they were looking for.
Q7. Can you explain events in Google Analytics?
This is the most popular Google analytics Interview Questions asked in an interview. An event is a word referred for collecting the interaction with the web page or screen load.
Few examples are:
- Flash elements
- Video plays etc.
The event has 4 components:
Q8. Explain the terms: Dimensions & Metrics in Google Analytics.
The basic unit of any analytical report is comprising of dimensions and metrics.
To represent a table, dimensions are arranged in rows, and metrics are arranged in columns.
Dimensions are the data that is attributed such as city, browser, product type, geo, country etc. Metrics are the quantitative measurement such as bounce rate, session duration, number of events etc.
Let us move to the next Google analytics Interview Questions.
Q9. What is CTR, Session?
CTR stands for Click Through Rate.
It is the percentage of times people have clicked on ads compared to the number of times the ad was shown on the webpage. Here data is collected by AdWords.
A set of activities that takes place in your webpage within a time frame. A single session may contain multiple page views on a website. Default time frame session expiry for Google Analytics is 30 minutes( which is of because of inactivity) or at midnight.
Q10. How to identify the top or popular pages on my website in Google Analytics?
In order to identify the topmost pages of a website, you need to go to the behavior section of google analytics. By default, top 10 trending pages of the website will be showcased.
This has been a guide to the list of Google analytics Interview Questions and Answers so that the candidate can crackdown these Google analytics Interview Questions easily. Here in this post, we have studied top Google analytics Interview Questions which are often asked in interviews. You may also look at the following articles to learn more –