Introduction to Off-Page SEO
Search engine Optimization is about working to make your site rank higher on Search Engines. In this process, you have to work on all aspects on the web, On your own site to make sure it can be indexed by the search engine as in-depth as possible and on third party websites to improve your site’s value by being linked by another site in the same niche. The Second process is widely known as Off-Page SEO.
In other words, it is when you work on other sites to raise the ranking of your site in Search Engine Result Pages. It may seem that it is all about generating a backlink to your site, but as we will cover below, it is more than that.
Importance of Off-Page SEO
When it comes to SEO, there is so much you can achieve by optimizing your site. Sure, content is very important and so it a site’s accessibility to search engines. But, if your site is not linked by other sites, Google won’t consider it to be trustworthy. It is helpful in making a good reputation for your site.
Most search engines, value and rank sites that are linked by high authority websites like Google or any other search engine would consider them to be important and trustworthy. The type of sites that link to your site is just as important too, as it will help in Google understanding what is the subject of your website to include it in relevant results.
Why do I have to use Off-Page SEO?
Simply put, to get Search Engine Traffic. It is way too important these days to be ignored. Considering working too much on On-Page SEO may result in over-optimizing the site and having a negative impact. You should use it to increase the authority of the website and of course, it helps increase brand recognition when people on other websites see the mention of your site.
Off-Page SEO Techniques
Now that we have an understanding of what it is and how it works, let us take a look at some of the techniques people use Off-Site:
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1. Blog Marketing
Blog Marketing is all about finding other blogs that cover the same topics as your site and leaving thoughtful comments in the comments section. Before you begin, I would suggest you find blogs that allow a do-follow link in the comments.
2. Submitting Articles
There are tons of good websites that try to index high-quality articles around many niches. You can submit articles about your website or something more useful for readers with a link back to your site.
3. Guest Blogging
You can approach bloggers that write about the same topic as yours and send them a guest post that they can post on their blog. At the bottom of the post, the host blogger will add a paragraph to introduce you to the audience and link to your Social Media Accounts and website. In the middle of the post, you can link to a couple of your relevant posts. Guest Blogging is considered one of the most effective techniques for doing off-page SEO.
Promoting your products and site on Social Media
While Google does not explicitly say how many Social Signals affect Search Engine ranking, it is very common for higher raking posts to have high sharing on Facebook and Twitter. So, promoting your site on Social Media is a very good step as aside from helping in SEO, it will also bring relevant traffic to the site.
Directory Submissions
Directories are websites on the internet that try to categories and link sites on different topics. All directories have sections such as Tech, News, Cooking, and art. You can submit your website on these directories under one of the categories available. The directory submission can be either free or paid. Sites that manually review the site before adding them to their directory are typically better. Aside from getting a mention about your site on the directory, you will also get a backlink to the site and there is always the possibility of traffic coming to your site from these directories.
Forum Marketing
You can easily find forums on the internet that are about the same topic as your website. You can join these forums and communicate with people having discussions. You can leave answers to question with a link to an article on your site the do link building. You should make sure that any comment you make is relevant and is not spam though as blatantly posting links will get you banned from the forum.
Using Social Bookmarking
Submitting and bookmarking your blog or site on sites such as Digg, StumbleUpon, Propeller or Delicious etc is called the Social bookmarking Technique of doing Off-page SEO. This can do both: create links to your site and bring a good amount of traffic to the site if the article you are bookmarking is interesting and engaging.
Business Listing
If your site is for a business that has a physical address, you should add your website to as many business listings sites. Getting your site listed on these listings will help people find you when they are looking for similar businesses aside from a healthy link building. Google Maps, Bing Maps etc are some of the crucial places where you should list the company or business.
QnA forums such as Quora
Aside from niche forums, there are a ton of sites where people ask questions and other people answer them. You can go to these sites and answer questions related to your business or related to your products, don’t forget to link to your relevant blog posts stating further information can be found here. This will bring relevant traffic to the site and help in link building.
Conclusion
It is one of the most important factors in a successful digital marketing strategy. Now that you are familiar with what it is, why it is important and how you can do it, I am sure your way to success on SEO will be smooth.
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