Introduction to On-Page SEO
On-page SEO is a way to automate your websites’ search engines, following Google guidelines to rank on the zero. In turn, this will lead your way to better traffic and help you achieve the conversion you want, whether to let people know about your brand/company, to register for email updates, to enable them to purchase your service/product etc. For the best and most enduring results, on-page SEO strategies should be carried out along with advanced SEO and off-page SEO tactics. Some common SEO on-page techniques include internals, URL, meta tags and little, updating content.
What is On-Page SEO?
There is a saying that ‘Content is KING’; the on-page SEO technique works exactly on this principle. The on-page SEO technique stresses more on the page element optimization for a better ranking and more relevant traffic from the search engines.
With the above illustration, it is clear what could be the potential elements of a webpage. Moving on to the discussion, we would like to say that the on-page SEO techniques are much more than just helping the search engines to find and interpret the webpage.
Beyond this, a proper and good on-page SEO will give the following details:
- A proper understanding of the page content to its users
- What the page is all about
- Whether or not the page holds the solution to the user’s query and
- Lastly, what a user will see if they visited the webpage.
How does On-Page SEO make working so easy?
This section of the article will discuss the techniques to follow under the on-page strategy. This will give us a better understanding of how the on-page works so effectively for nearly any kind of business –
To start with, let us see an example of it. A shorter URL ranks higher in search engines (say Google). This is true in most cases. As per the research, a URL with less than 18 characters works better than the long one. On the contrary, we would like to say that changing al the existing URL to a short one is a good practice.
Short URL – domain.com/short-url
Long URL- domain.com/this-is-a-long-url-which-should-not-be-this-long
Use your primary keyword in your URL
let us consider one more example –
If an article is there for Digital Marketing best practice, then the URL will be something like this.
This technique will not benefit, but it is a perfect practice as we have seen the URL be structured. This will be helpful when your links are shared.
Let us see the below scenario –
- Use your keywords in your Headlines
- Adding external links to authoritative websites
- Create in-depth articles: the content lengths are some of the core techniques for SEO marketing. The discussion title must be elaborative with complete explanations. There is no perfect count under this category; rather, we would say the content should be elaborative. Have a look at the two below mentioned scenarios –
Case – Manual photography in DSLR’s
Scenario 1 – take a DSLR, adjust to the manual setting and start clicking the images.
Scenario 2 – We will cover all the details for manual photo-shoot + discuss the climate factors, + kind of lenses suitable for a different climate, + additional gadgets needed to enhance manual photography.
Use of Modifiers
These can be considered as words to enhance the base keywords. Let us see some of the – best, top, buy, YEAR, recent, etc. let us see a scenario –
Best DSLR in 2019
Top Nikon lenses
Avoid having slow loading pages
Page speed is one of the ranking factors considered under algorithms, especially for mobile devices and web pages on big screens. It directly relates to the user experience; a faster loading will keep the users’ interest; rather, they move out for other options.
Use a CDN
Be prepared as your business grows. The users will change geographically. It’s always a good practice to have a CDN to reduce the time between the user and your server.
Improve your UX by enhancing your UI
Make your page relevant for any user to retrieve the information they are looking for, followed by detailed explanations.
Advantages of On-Page SEO
As a business owner, you will definitely look for a cost-effective solution, has an impact, prove to be a permanent solution, timesaving and result oriented. With the advancement in Search Engine algorithms, the websites that provide quality content are the one well optimized and have a better ranking in search engines.
The on-page SEO technique gives their practitioner all these benefits – let us see how
You don’t have to pay for this (means unlike advertisements). According to Google algorithms (Panda to Fred), the on-page SEO contributes to around 35% of total SEO techniques alone, and the %age is yet to increase in the near future. You have total control, unlike off-page SEO, where there is the involvement of external partners.
With around 35% contribution value, the on-page SEO technique greatly impacts your digital marketplace. With clear defined keywords, page structure, a practitioner organically receives a better ranking, more traffic to their websites.
3. Permanent Solution
Paid promotions only last for a certain time period, and a business cannot completely rely on them. On-page, on the other hand, is target-oriented with fixed deadlines. They can be customized to adopt as per the scenarios (means to work on different keywords).
4. Better Returns
This optimization technique holds the prime position in SEO; it is a complete and right solution for increasing traffic on your webpage.
Unlike off-page SEO, a user does not have to invest time and workforce. On-page SEO techniques are easy to control and the time spent is for the benefit of your content which in return is a valuable contribution.
For this, we would like to ask our readers to think of this statement, and then we will discuss it.
“Finally, the webpage has a top ranking on search engines.”
Let us now discuss how this happened with on-page SEO techniques. As a user, I changed the webpage structure (i.e. titles) more logically (like <H1>, <H2>, <H3>……and so on), I provided my address to the users using Google Map integration on my web page, I provided Meta Tags, I structured my URL, I worked on my keywords density, Alt tagging to image files, internal linking’s, etc.
The above mentioned and several other techniques are there for on-page users, unlike off-page, which mostly depends upon backlinking, which is also a rigorous task with less result-oriented.
Why Use On-Page SEO?
- Business: The prime reason to use on-page SEO for any business is to gain momentum for its business. It is one of the best-proven techniques for better rankings and results.
- Webpage Structuring: Presentation is an art, and as a business, you definitely don’t want to miss this skill on your plate. The website must be structured and ordered in a way to engage users by eliminating complexities and time spent, if any. If you are using on-page SEO, you will definitely be re-working on your web page or saying you will prioritize the page content and structure.
- Prime Option: You don’t have any other effective result-oriented approach.
Businesses are known to exist in the early days when humans were living a nomadic life. Businesses’ journey from simply exchanging good items with good items to the modern era has changed a lot for good reasons. The success mantra for today’s business is to be where your customers are or, in more simple terms, “continuously be on the eyesight of your target customers”. On-page has wide applicability with varying usability. Its customization behaviour (because we can change our strategy) gives a winning edge over other marketing techniques.
We believe our readers would take this profession seriously and also follow it as their career. Lastly, we would like to say that it has a growing demand in the world and the Indian market, a bright career with good packages, a freelancer’s jobs, and work to promote your own business if you know this technique.
This is a guide to What Is On-Page SEO?. Here we discuss the Introduction, How does On-Page SEO make working so easy and its Advantages. You can also go through our other suggested articles to learn more –