Introduction to On-Page SEO
The overall agenda of Search Engine Optimization (abbreviated as SEO) is to rank your business at the top of search engines like Google, Yahoo, Bing, MSN, etc to gain targeted traffic. It deals with every HOW and WHAT practices for the business to adopt to gain momentum over the search engines. SEO generally has 2 sub-categories namely –
- On-page SEO (aka on-site SEO)
- Off-page SEO (aka Off-site SEO)
The article content revolves around ‘on-page SEO’ and discusses every aspect of it. Let us begin
What is On-Page SEO?
There is a saying that ‘Content is KING’, the on-page SEO technique works exactly on this principle. The on-page SEO technique stresses more on the page element optimization for a better ranking and more relevant traffic from the search engines.
With the above illustration, it is clear what could be the potential elements of a webpage. Moving on to the discussion we would like to say that the on-page SEO techniques are much more than just helping the search engines to find and interpret the webpage. Beyond this, a proper and good on-page SEO will give the following details
- A proper understanding of the page content to its users
- What the page is all about
- Whether or not the page holds the solution to the user’s query and
- Lastly what a user will see if they visited the webpage
How does On-Page SEO make working so easy?
In this section of the article, we will be discussing the techniques to follow under the on-page strategy. This will give us a better understanding of how the on-page works so effectively for nearly any kind of business –
To start with let us see an example of it. A shorter URL ranks higher in search engines (say Google). This is true for most of the cases as per the research a URL with less than 18 characters works better than the long ones. On the contrary, we would like to say that changing al the existing URL to a short is a good practice
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Short URL – domain.com/short-url
Long URL- domain.com/this-is-a-long-url-which-should-not-be-this-long
Use your primary keyword in your URL
let us consider one more example –
If an article is there for Digital Marketing best practice, then the URL will be something like this.
This technique will not give any benefits but it is a very good practice as we have seen the URL must be structured this will be helpful when your links will be shared.
Let us see the below scenario –
- Use your keywords in your Headlines
- Adding external links to authoritative websites
- Create in-depth articles: the content lengths are some of the core techniques for SEO marketing. The discussion title must be elaborative with complete explanations. There is no perfect count under this category rather we would say the content should be elaborative. Have a look at the two below mentioned scenarios –
Case – Manual photography in DSLR’s
Scenario 1 – take a DSLR, make the adjustment to manual setting and start clicking the images.
Scenario 2 – We will cover all the details for manual photo-shoot + discuss the climate factors + kind of lenses suitable for different climate + additional gadgets needed to enhance manual photography.
Use of Modifiers
These can be considered as words to enhance the base keywords. Let us see some of the – best, top, buy, YEAR, recent, etc. let us see a scenario –
Best DSLR in 2019
Top Nikon lenses
Avoid having slow loading pages
Page speed is one of the ranking factors considered under algorithms. Especially for mobile devices but also for web pages on big screens. It has a direct relation to the user experience; a faster loading will keep the users’ interest rather they move out for other options.
Use a CDN
Be prepared as your business grows the users will change geographically. It’s always a good practice to have a CDN as it reduces the time between the user and your server.
Improve your UX by enhancing your UI
Make your page relevant for any user to retrieve the information they are looking for followed by detailed explanations.
Advantages of On-Page SEO
As a business owner you will definitely look for a solution that is cost-effective, has an impact, prove to be a permanent solution, timesaving and result oriented. At present with the advancement in Search Engine algorithms the websites which provide quality content are the one well optimized and have a better ranking in search engines.
The on-page SEO technique gives their practitioner all these benefits – let us see how
You don’t have to pay for this (means unlike advertisements). According to Google algorithms (Panda to Fred), the on-page SEO contributes to around 35% of total SEO techniques alone and the %age is yet to increase in the near future. You have total control, unlike off-page SEO where there is involvement of external partners.
With around 35% contribution value the on-page SEO technique has a great impact on your digital marketplace. With clear defined keywords, page structure a practitioner receives a better ranking with organic way, more traffic to their websites.
3. Permanent Solution
Paid promotions only last for a certain time period and a business cannot completely rely on them. On-page, on the other hand, is target-oriented with fixed deadlines. They can be customized to adopt as per the scenarios (means to work on different keywords).
4. Better Returns
This optimization technique holds the prime position in SEO, it is a complete and right solution for getting increased traffic on your webpage.
Unlike off-page SEO, a user does not have to invest time and manpower. On-page SEO techniques are easy to control and the time spent is for the benefit of your content which in return is a valuable contribution.
For this, we would like to ask our readers to think of this statement and then we will discuss it.
“Finally, the webpage has a top ranking on search engines”
Let us now discuss how this happened with on-page SEO techniques. As a user I changed the webpage structure (i.e. titles) in a more logical way (like <H1>, <H2>, <H3>……and so on), I provided my address to the users using Google Map integration on my web page, I provided Meta Tags, I structured my URL, I worked on my keywords density, Alt tagging to image files, internal linking’s, etc.
The above mentioned and several other techniques are there for on-page users, unlike off-page which mostly depends upon backlinking which is also a rigorous task with less result-oriented.
Why Use On-Page SEO
- Business: The prime reason to use on-page SEO for any business is to gain momentum for its business. It is one of the best-proven techniques for better rankings and results.
- Webpage Structuring: Presentation is an art and as a business, you definitely don’t want to miss this skill in your plate. The website must be structured and ordered in a way to engage users with eliminating complexities and time spent if any. If you are using on-page SEO then definitely you will be re-working on your webpage or mean to say you will prioritize the page content and structure.
- Prime Option: You don’t have any other effective result-oriented approach.
Businesses are known to exist in the early days when humans were living a nomadic life. The journey of businesses from simply exchanging good items with good items to the modern era has changed a lot for good reasons. The success mantra for today’s business is to be where your customers are or in more simple terms “continuously be on the eyesight of your target customers”. On-page has wide applicability with varying usability. Its customization behavior (because we can change our strategy) gives a winning edge over other marketing techniques.
We believe our readers would take this profession seriously and also to follow it as their career. Lastly, we would like to say that it has a growing demand in the world and the Indian market, a bright career with good packages, a freelancer’s jobs and moreover you can work to promote your own business if you know this technique.
This is a guide to What Is On-Page SEO?. Here we discuss the Introduction, How does On-Page SEO make working so easy and its Advantages. You can also go through our other suggested articles to learn more –