What is SEO?
SEO means Search Engine Optimization. It is the way of increasing the quality and quantity of traffic to a website by organic search engine results. It is the process or way of driving the traffic of the targeted website to another website from search engines.
In simple words, it is the way of increasing the quality and quantity of visitors to your website by enhancing your ranking in algorithmic search engine results. The web pages of a website are optimized so that they can reach a high position during the search results of search engines like Google.
Benefits of SEO
The following are SEO’s major benefits that you can enjoy if you use the right tactics
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SEO increase quality traffic
SEO follows inbound marketing strategy i.e. consumers can find you when they need you or when they want information about you. It does not annoy the customers by distracting them through spam emails or interruptive ads, it just helps them to access helpful or useful information more easily and when required. This increases the chances of transforming marketing messages into sales and leads. So the number of customers who are actually willing to make a purchase increase, therefore, increasing the quality of traffic.
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Unpaid ads in SEO
Once your website or a page has been created then there is no ongoing cost for attracting traffic to your page. You might need to update your page as per the content of your page within a month or few months but once you have created your page your spot in the search results is secured and free of charge.
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Bypass Competition
Now a day’s SEO has gain popularity and is considered an important part of any marketing strategy. Optimized websites surely attract more customers than non-optimized. So if you are using SEO then you are already a step ahead than your competitors.
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User-friendly Websites
SEO help to create a user-friendly website easily, smoothly and at a faster rate. SEO is not only optimizing for Google or any other search engine, but it also improves user experience. Well, structured websites attract visitors more and force them to stay longer which helps to increase page views.
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Better conversion rates
SEO optimize the websites hence they are easy to surf and read and work properly in every device. Websites that are easy to navigate, read or understand attract more customers and increase their chance to convert into loyal customers and frequent visitors.
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Build brand awareness
Getting higher ranks in search results increases brand awareness. When the name of your website appears on the first page of any major search engine, it builds the trust of your brand and increases the potential customers and enhances brand awareness.
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Better cost management
SEO helps to reduce advertising costs. When the ranking of your website is high then you do not need to pay per click or advertise your website or page. Your website link will stay at the high position as long as the customers click on your search links.
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SEO increases the visit of users to the physical store
After searching for your product online, customers are likely to visit the local shop or physical store. Therefore it increases the sales of physical stores also.
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SEO increases brand credibility
Higher the ranking, higher the trust of the customers. Customers believe that as your page is on the top ranking it proves your company is well established and has a good name in your respective industry hence increases the trust of your customers towards your brand and hence increase credibility.
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SEO creates a synergy of all marketing activities online
All the marketing strategies done online will increase the success of the website or page. Marketing activities like email, content marketing, blogging, social media marketing, e-commerce, web management, etc would help to enhance your ranking in the search results of your search engines.
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SEO increases Social Media followers
As your brand awareness increases, the popularity of your brand or page on social media also increases hence followers on social platform increases leading to an increase in sales and fame.
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SEO improves website speed
SEO optimizes your website and increase the speed of your website which makes user interaction easier and less tiresome. Delay in loading time irritates the customer hence compels them to leave your website early. So SEO will reduce this and help to increase customer satisfaction.
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The top ranking provides 24/7 promotion
SEO works 24/7. It does not require to rest. Your rankings do not vanish overnight. Your ranking increases daily on a day and night basis. It does not stop even for a second.
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SEO is a long term marketing strategy
SEO is a long term process or strategy. It requires a minimum of 6 months to view optimal rankings. It takes time to increase the rank; in a similar manner moving down the ranking also takes time. Nothing happens overnight. There is less possibility to move down the ranking once you reach a high position.
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SEO gain more clicks than PPC
Organic SEO receives more clicks than PPC. It gains 90% more clicks than paid advertisements because the trust of customers towards paid advertisements is comparatively less than on Google algorithm.
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SEO is measurable
SEO is measurable. Conversions and source of conversions can be measured. The website rankings and organic traffic can also be measured. Using some tools, valuable keywords can be identified that can be important for your business.
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SEO helps to break into new markets
SEO helps you to enter the new market. After optimizing your website you can target another market or expand your market easily. Valuable keywords required to enter a new market can be used.
Conclusion
In this article, we have discussed the benefits of SEO. SEO is an important part of today’s marketing strategy. It increases the quality and quantity of traffic for your website. It helps to provide important information to your customers easily and whenever required.
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