EDUCBA

EDUCBA

MENUMENU
  • Free Tutorials
  • Free Courses
  • Certification Courses
  • 360+ Courses All in One Bundle
  • Login
Home Data Science Data Science Tutorials SEO Tutorial Black Hat SEO
Secondary Sidebar
SEO Tutorial
  • SEO Technical Basics
    • Benefits of SEO
    • Black Hat SEO
    • Black Hat SEO Techniques
    • Internal Linking in SEO
    • Mobile SEO
    • SEO Tools
    • What is Backlink in SEO
    • What is Off-Page SEO
    • What is On-Page SEO
    • White Hat SEO
    • What is Google Analytics
    • Add Google Analytics to Wordpress
    • Google Analytics Dashboards
    • Google Analytics Interview Questions
    • Google Analytics Plugin
    • Google Analytics Tools
    • How to use Google Analytics
    • Android Google Apps For Every Blogger
    • Career In Google Adwords
    • Career In Google Maps
    • Google Now Assistant
    • Google Plus Page for Business
    • Google Wallet
    • What is Google Data Studio
    • How to use Google Data Studio
    • What is GTM
    • What is Google Cloud Platform
    • What is SERP
    • Social Media Management Tools
    • Social Media Marketing Apps
    • What is Social Media?

Related Courses

SEO Certification Course

Google Analytics Course

Business Analysis Course Training

Black Hat SEO

By Priya PedamkarPriya Pedamkar

Black Hat SEO

What is Black Hat SEO?

Most of our readers have in their lifetime, or most probably the college guys, have played computer games in their life or college life. They know what ‘Cheat Codes’ is – it is malfunctioning techniques used by the players to win the game easier to rank themselves higher. Today’s topic has similar intentions to the players and the technique they use. The black hat SEO technique has a similar set of stories.

Black hat SEO is a wrong set of practices performed by the players (or users) who wish to rank their websites higher in the search engine. This set of practices often leads to penalty and end up creating problems for the users. This article will discuss in detail what are these techniques and the pros and cons associated with them.

Black Hat SEO techniques

Like we said earlier, it is a wrong way of promotions; the black hat SEO manipulates the search engine algorithms to give quick but non-lasting results to its users and often leads to completely wiped-out from being listed in the search engine. But the million-dollar question is why people prefer to use it despite its bad reputation?

All in One Data Science Bundle(360+ Courses, 50+ projects)
Python TutorialMachine LearningAWSArtificial Intelligence
TableauR ProgrammingPowerBIDeep Learning
Price
View Courses
360+ Online Courses | 50+ projects | 1500+ Hours | Verifiable Certificates | Lifetime Access
4.7 (86,408 ratings)

In Black hat SEO techniques, there are some tested methods/techniques; let us first witness them –

Start Your Free Data Science Course

Hadoop, Data Science, Statistics & others

Remember, these techniques are good to have until you are not caught by Google (or any other search engines).

1. Keyword Stuffing: There is a prescribed keyword density (a good practice), but people manipulate them thinking of gaining additional benefits. Keyword stuffing means adding irrelevant keywords to the content. This creates a bad impression on users as they do not find any useful information.

Let us see an Example –

“We are into the business of the real estate. We deal in real estate. If you want to buy real estate property, get in touch with our real estate consultant. Real estate consultant will guide you about real estate property”.

The above statement has overused the keyword without complete or relevant details. Google (we are using in general) will easily spot this kind of behaviour which seems more of a broken record. You can focus on a topic with relevant details rather than filling in unhealthy content.

2. Cloaking: it means a kind of dual behaviour to two different mediums. With medium, we mean to say search engine bot and users. In this case, the websites try to show one piece of information content to users and different content to the search engine bot. The website owners practice this to make the content rank for various terms, which is irrelevant. The best practice is to treat the search engine bot similar to a user with similar content.

3. Sneaky Redirects: Let us take an example to understand this false SEO technique better. Let us take this link – www. company name-aboutus. As a user, if we try clicking this link to know the company identity, we find ourselves landing in some content, which is what redirects try to do? Black hat SEO user’s redirect outside of the content. They will redirect the search engine crawler to some other destination whereas to the users to some other destination. This is a violation of the search engine guidelines.

4. Poor Quality content: There are different scenarios built under this topic; let us see them.

  1.  Copied content from other websites.
  2. Invisible keywords.
  3. A black hat SEO practicing user will create the content with keywords colour similar to the website page background color. Here is what happens is the website is getting listed for those hidden keywords. Still, a user will not find any valuable information because the word color is similar to the background colour.
  4. Once you have ranked your page for a certain keyword, and later on, you will change the content with some other content.

All these practices negatively impact the users as they don’t get what they are looking for.

5. Link Farms: The name gives a bit of an idea of what this practice is all about. Here they will interlink a group of websites to each other. One website gives a link to its counterpart, which is all interlinked. This is against the rules prescribed by Google (in general). Once they are caught, these websites are penalized will low raking.

Advantages

When using Black hat SEO techniques, we would like to say that one should not practice them at all. Reasons supporting our statement are due to the advancement of search engine algorithms. Just like a Black hat, SEO guys are willing to do business with false strategy. Similarly, GOOGLE people are also doing their business, and these techniques hamper their business.

As we said, search engine algorithms have really become very advanced in recent days (with the coming of the panda, hummingbird, and others). Finally, just to add in the advantages section, you are only good to practice these tricks until you are not caught. The penalty will lead you to poor ranking, black listening, and completely wiping out the search results.

Problems with Black hat SEO

As a business, you will definitely look for short-term success. The problems with using this technique are not many, but the ones that actually are will blow your mind. The consequence is really disastrous.

Let us witness them –

  • Do not last long
  • Not a genuine technique
  • Penalty once gets caught.

Conclusion

The Black hat SEO technique is not illegal but is still against the rules of search engines. If still, you wish to use it for lesser profit and short-term success, then get ready to be penalized sooner or later. The consequences will be nasty, and you will end up in a poor business ratio, which was not your intent before you started to practice back hat SEO techniques.

The search engines are getting better with every passing day, and you should not practice it as you are not giving any value to the users and the search engines. But we will conclude our discussion by saying that just like every coin has two faces – positive/good v/s negative/bad these will stay in the market for no good reason.

Recommended Articles

This has been a guide to Black Hat SEO. Here we also discuss black hat SEO techniques, advantages, and problems regarding the same. You can also go through our other suggested articles to learn more –

  1. Harmful Black Hat Techniques In SEO
  2. SEO Trends
  3. SEO Training Course
  4. SEO Interview Questions
Popular Course in this category
SEO Training + SEO For WordPress Websites (20 Courses, 7 Projects)
  20 Online Courses |  7 Hands-on Projects/Case Studies |  88+ Hours |  Verifiable Certificate of Completion
4.7
Price

View Course

Related Courses

SEO Training (12 Courses, 6 Projects)4.9
Google Analytics Training (12 Courses, 2+ Projects)4.8
Business Analysis Training - Planning Monitoring and Strategy Analysis (12 Courses, 8 Case Study/Project)4.7
1 Shares
Share
Tweet
Share
Primary Sidebar
Footer
About Us
  • Blog
  • Who is EDUCBA?
  • Sign Up
  • Live Classes
  • Corporate Training
  • Certificate from Top Institutions
  • Contact Us
  • Verifiable Certificate
  • Reviews
  • Terms and Conditions
  • Privacy Policy
  •  
Apps
  • iPhone & iPad
  • Android
Resources
  • Free Courses
  • Database Management
  • Machine Learning
  • All Tutorials
Certification Courses
  • All Courses
  • Data Science Course - All in One Bundle
  • Machine Learning Course
  • Hadoop Certification Training
  • Cloud Computing Training Course
  • R Programming Course
  • AWS Training Course
  • SAS Training Course

ISO 10004:2018 & ISO 9001:2015 Certified

© 2022 - EDUCBA. ALL RIGHTS RESERVED. THE CERTIFICATION NAMES ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.

EDUCBA
Free Data Science Course

SPSS, Data visualization with Python, Matplotlib Library, Seaborn Package

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA Login

Forgot Password?

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA
Free Data Science Course

Hadoop, Data Science, Statistics & others

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

Let’s Get Started

By signing up, you agree to our Terms of Use and Privacy Policy.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to our Privacy Policy

Loading . . .
Quiz
Question:

Answer:

Quiz Result
Total QuestionsCorrect AnswersWrong AnswersPercentage

Explore 1000+ varieties of Mock tests View more