Updated May 30, 2023
Introduction to Google Analytics Plugin
Google Analytics plugin is being used everywhere in this world. To solve any problem, one needs to understand the data around it and derive a solution based on that data’s behavior. It is becoming more and more popular day by day. Where there is data, analytics comes into the picture. It helps businesses to grow and serve in a better way, increasing customer satisfaction and improving performance. Many IT giants offer different-different types of analytical engines to help businesses and people understand their clients in a better way. One such analytical engine Google provides is ‘Google Analytics for web services analysis. It tracks and reports website traffic. It helps to track a user’s activities on the website, such as sessions, duration spent on pages, clicks, hovers, bounce rate, etc. This helps providers to get an understanding of users’ likes and dislikes.
Google Analytics Plugin is a simple yet powerful program that helps get better insights into data. Once installed, it will help the user to get essential reports and dashboards from Google Analytics on WordPress dashboards. It will attach the Google Analytics tracking code to WordPress. Thus, users can get all the traffic-related details like which page is visited more, which contains the user liked the most, the behavior of clients on the web page, etc. It helps the user get the right report and shows analytics for every website page.
What is Google Analytics Plugin?
To grow your business, it is imperative to know your customer. If you can figure out which content they like, what information they are interested in, from where the traffic is coming into the website. So that you can drive the right traffic in and make the right difference.
Google Analytics Plugin is a lightweight program that helps you attach a Google Analytics account to WordPress and view essential reports. The plugin enables you to make the process simpler. It lets you see reports on WordPress and gives additional options for more advanced tracking. It gives you a quick summary of critical metrics and compares them with past data. So, you can analyze if any newly added content is helpful and has any impact on driving traffic to the website or not. It is easy to install; no trained developer is needed to code the plugin. It lets you see what matters.
1. Audience Report
This report helps you know your customers. Information like a customer’s geographical location, age group, gender, interests, the device they are using to access the website, etc. Knowing this, you can design the content according to the audience.
2. Content Report
It shows you stats about the content of the website. Pictures and videos attract customers more than simple text. It indicates which content is most visited/liked on the website. Users tend to play videos more than just reading simple text. Based on the analytics provided by reports, you can design better content for your website.
3. E-commerce Report
This report shows you stats related to revenue generated, order placed, bounce rate, conversion rate, referral sources, etc. You can know which product is popular and most purchased or added to the cart. The plugin also shows which product is purchased more in which geographical region.
4. Search Console Report
This report shows the popularity of your website and Google ranking. Based on this, you can improve your content to get more customers and a better Google ranking.
5. Form Tracking
It lets you analyze how the user interacts with forms on the website.
6. Custom Dimension Report
This helps you analyze logged-in users. Given all these reports, the Google Analytics plugin maintains privacy. It does not track any ids or card details.
Working on Google Analytics Plugin
To use Google Analytics, you must have a Google Analytics account first. After getting a Google Analytics account, you can go to the WordPress dashboard and install the Google Analytics plugin on the dashboard. Activate the plugin to use Google Analytics on your website. You have to link the plugin with your Google Analytics account, authorize it, and you are ready. On your WordPress dashboard, you can also see the Google Analytics dashboard. Once the plugin is attached to the website, you can go to Google Analytics and see real-time reports and dashboards. You can also customize your report from Google Analytics.
Pros and Cons
Everything has its pros and cons. It depends on the requirements and resources which options should have opted for.
- Plugins are simple and easy to use. You don’t need a developer to write an extra bit of code.
- It is faster and lightweight.
- Plugins actively manage and change according to Google Analytics.
- Staying updated is not an issue.
- It has features like managing privacy, traffic exclusion for logged-in users, link tracking, etc.
- It shows reports integrated on the dashboard.
- It can increase performance overhead.
- A plugin can use an outdated tracking code.
- Plugin bugs can cause issues with the website also.
- Maintenance is required.
Despite the pros and cons, the user prefers the Google Analytics plugin. It provides interactive and useful reports and dashboards, which can help to improve business decisions. Google Analytics is a great way to do it for those who want to understand their customers and improve website traffic. Adding a plugin makes it easy to connect to Google Analytics and use it effectively. To get better insights into your business, one should get Google Analytics and a plugin for their website.
This has been a guide to Google Analytics Plugin. Here we discussed the concept, working, pros, and cons for better understanding. You can also go through our other suggested articles to learn more –