Introduction to Information Technology Benefits
Today’s consumer is a one-click consumer. They have adapted to a new lifestyle where everything can be done online with information technology benefits.
Technology is evolving each day to bring the best combination of such desires where the business and consumers can meet online, and a relationship is established.
Every sector has accepted the importance of Information Technology basics. Information Technology basics have made production, promotion, and conversions easier than ever. The retail market has a special mention of the Information Technology basics sector as with the Information Technology basics, purchasing these days is hassle-free.
Many retail players are moving towards their increasing online presence rather than opening a showroom or an outlet.
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Information Technology Benefits that can be used in Retail
Below are the different information technology benefits that can be used in retail:
A website is the oldest and one of the finest Information Technology tools. Every business must have an online presence. Global presence is a need of today’s market. You can find your audience in any corner of the world. It is not possible for every business to set up an office in every country. But, you can reach a global audience via the internet. A presence on the internet will help you in globalizing your business. A website is an online contact that people used to connect with you. A website is termed as an official address for a business that works as an online office to them. It offers a global address and makes it easy for both businesses and customers to deal with each other. Build an online store for your audience. It will increase sales. The businesses increase aThe businesses increase around 30% of hikes in sales by offering online shopping to their customers. Offer coupon codes, discounts, etc., to attract your audience. Always remember to feed urgency and scarcity to your audience. You can use various urgency methods by feeding stock information or by offering heavy discounts on purchases for a limited time period. It will boost your conversions.
Smartphones and tablets are the latest computing platforms in the world. These gadgets offer ease to people to access the internet anywhere, anytime. Around 30% of internet users access the internet from mobiles to check email updates and other stuff. So, the business should have a mobile application to enlarge the customer network. A recent survey reveals that businesses that don’t focus on mobile applications are losing their shares in the market. So, don’t lose your business; go ahead by launching a mobile application. Many businesses like Flipkart, Amazon etc., offer discounts on mobile application downloads. The motive is to fix a place inside their device. It becomes easy for the applications to deliver a message to the right audience to increase sales.
Google map service
It is necessary to submit your business on the Google map. It makes it easy for a customer to find your business and location easily. Also, submit your business on major online business directories for better exposure.
Social media contacts
The use of social media is always an effective way to reach the right audience for your business. You must create social media profile pages on various social media websites. Stay connected with the groups and communities related to your business. It offers ease to customers to connect with you and get the latest updates and information directly on their social media feeds. Pinterest is the store that helps many online stores in 22% of sales generation. The use of social media is a plus side always. Social media is not a platform to communicate with friends only, but you can communicate effectively with your audience.
Social media promotions
Social media promotion is a great way to increase sales. You can advertise on social media sites and can influence the customers and new visitors. A recent survey reveals that 30% of US women purchase new products by watching an advertisement on Facebook.
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Search engine marketing
Search engine marketing is also an effective way to forum lead generation. Do a keyword study and pay search engines for the keywords relevant to your business. Like you offer domain and hosting services, millions of people from different corners of the world search for keywords like cheap domain services, cheap hosting providers, etc. Use the services of Google Adwords and show your service in the top search results. This is the finest way to gain a more targeted audience for your business.
You can go for a PPC campaign. You can pay other websites that are generating millions of traffic per month. All websites offer targeted marketing campaigns to the customers based on geographical locations and cookie records. It will help you in lead generation.
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Take the help of bloggers to promote your business. This is also the finest way to increase sales. Bloggers are the second alternative to Google. Pay them and ask them to write attractive and high-quality reviews for the products. Many users search for reviews before purchasing a product; positive reviews will do positive for you. You will experience a boost in sales.
This option is the best thing that every business is using nowadays to boost sales and business. Allow online affiliate marketing on your shopping store. Bloggers and the general public will become affiliates and start the promotion of your products in the online world. Pay them per lead. They will do every kind of marketing stuff for your business, and in the end, you will gain results. Suppose a team of 20 members can sell 1000 products in a month. But, imagine the power of unlimited members and the products they will sell. You can’t count the figure in numbers and can’t predict its power.
Digital signage will help in offline promotion. You can take services of digital signage by placing a large screen in a crowded or commercial place to gain the engagement of your audience. Digital content always attracts users instead of static content. Digital marketing will give better results. You will find large screens outside the malls and restaurants with attractive video and slider promotions. It offers a modern look to your business. Fed your services on a large screen. The placement of the screen and advertisement timing matters. You must choose a crowded area and also display the advertisement at the best time so that a large audience will see your advertisement. Never forget to include your contact details, including your phone number and web address. Always place a QR code with the advertisement. It may be possible that the visitors have no time to watch the advertisement, but they can save the QR code and see your services via their smartphones later.
Use a digital screen inside the store instead of a static banner. You will find digital screens inside the hotels that feed menu lists, and these digital screens feed maps in hospitals. You will find digital screens in Banks to display waiting times and numbers. It makes your business updated and offers a new user experience to the customers. Customers love to visit updated places. You can use digital screens and posters to feed offers and discounts on the products. The great advantage of digital data is they are replaceable. You can change the content anytime and from anywhere. So, you don’t need to waste the money on print media to print static banners and other stuff. Digital data is a great way to engage your audience. You can feed data from the internet to the customers. You can feed Twitter updates, Facebook page posts, recent posts, etc., to engage your audience.
A successful business knows the value of cashless transactions. So, don’t lose any sales due to low cash. Offer multiple payment facilities to your audience. If you are doing an offline business, you must accept credit card, debit card payments from your audience. You can use the services of PayPal, Paytm, and other online wallet payment services at your online shopping stores. It offers flexibility to customers. Many online stores offer home-delivery payment services to customers. It is also a great way to convert your audience.
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Online and mobile Surveys
Surveys are the demands of today’s business. It is necessary to organize surveys to gain feedback from customers. Use mobile applications and web-based applications to conduct surveys. You will find digital pads inside the hotels near the exit rooms where you can answer and rate the services. Customers love to access digital gadgets and give feedback. You will gain more conversions from digital surveys instead of a static surveys. You will get feedback from the customers and can offer better services. You can collect personal information like email address, phone numbers, likes, dislike,s, and other information from the customers andfeed relevant product details to generate sales.
AnalyticsTherretailers’sdata past years by survey and other techniques need to convert into meaningful information. It is necessary to analyze the record to understand the demand of the people related to the pricing and quality. They need to optimize that big data to meet the demands of the customers.
Never forget email marketing. This is also an effect of Information Technology basics. The emails collected via data warehousing and survey should use in a genuine way to boost sales. Always focus on the catchy email subject line and the content that can influence the readers. Email marketing is a cheap online marketing tool that costs a penny per mail. A study reveals that email marketing helps online stores to generate 8% average sales every month.
QR codes are also an effective tool of Information Technology basics. A retailer should use QR codes. QR codes are tiny images that contain symbols that redirect to a webpage. Use QR codes in every online promotion. Include it in banner promotion, social media promotion, blog posting, email marketing, etc. The rise of the mobile audience has raised the importance of QR codes. Many mobile users fetch the QR codes to find the product online. It is an online visiting card that will help your audience to reach you.
SMS is also an effective tool of Information Technology basics that must be used in retail. You can ask your customers to provide their mobile numbers and can attract them by offering bonus points on the purchase. You can do the promotions effectively.
You must think about the dynamic data. Websites like Youtube, Dailymotion generates billions of traffic per month. So, go for video promotion. Create high-quality videos and upload them to Video stores. You can explore your network. Don’t forget to mention your contact details inside the video. Without contact information, videos are a big waste for the business.
Create Word, PPT, PDf presentations. Presentation marketing is an effective way to offer detailed information to your customers. Many websites like Slideshare and Linkedin offers a platform for presentation promotions. The aim of the presentation is to throw light on a product and service.
Design beautiful flakes and brochures and distribute them locally to gain attention from the local audience. Never forget the local audience. Global and local both lead to a successful business.
Barcodes are the easiest method to save time and money. Barcodes offer reliability to both customers and retailers. By using barcodes, we can reduce the risk of errors. It may be possible that we can do a mistake while writing and typing. A single scan finishes the task. It saves our writing and typing time. The use of barcodes has reduced training time and efforts. The price of the product prints automatically after the scan. So, it offers ease to the employees; they don’t need to remember the price of every product available in the store. Barcode designing and printing services are cheap. We can hide information about a product in a single barcode and can access that information anytime, including price, inventory details, and product information. We can track any equipment by adding a barcode. Barcode feeds accurate and fast data and promotes better decision making.
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This has been a guide to Information Technology Benefits. Here we have discussed the basic concept, different Information Technology Benefits that can be used in retail. You may look at the following articles to learn more –