Digital Marketing Training (28 Courses, 9+ Projects)

Objectives

The primary objective of any digital marketing training is to enhance the marketing skills of marketing professionals to increase revenue or sales.  This training helps to understand the marketing concepts and techniques to attract customers towards the brand along with the brand and campaign conversions. This training focusses on the understanding of mobile-internet marketing and to explore vast digital marketing possibilities.

Course Highlights

Below listed are the highlights of the digital marketing training:

1. The digital marketing training offered by educating focusses on a clear understanding of marketing concepts, difference between the traditional and modern marketing methods, mobile and internet marketing, different digital marketing platforms, various digital marketing techniques like email marketing, search engine optimization, search engine management, affiliate marketing, etc.
2. Digital marketing training helps in learning techniques that help to build a brand in the market and gain the customer’s trust and increased customer satisfaction. Internet marketing helps build the brand name because nowadays the internet is a medium to reach a wide number of customers.
3. This course teaches about search engine optimization and its types which is extremely important while generating web traffic for a website. It also helps to understand the local SEO to attract the local customers looking for the product or the services. Increased web traffic points to a greater number of customers visiting the website which is good for any business.
4. The course helps to understand the brand and campaign conversions like filling up the inquiry forms, subscription letters which are crucial while enrolling the customers for subscribing to the services.
5. Digital marketing training focusses on different techniques and methods to create brand awareness and lead generation as without lead generation the revenue will not be generated. This course focusses on how to generate a large number of leads. Digital marketing is a very efficient marketing method for the growth of any small business. This course focusses on lead generation techniques as a greater number of leads means more revenue or sales.
6. Retaining customers is again crucial for any business or customer servicing organization. This course helps to understand the customers in an effective manner and various methods to retain the old customers and add new customers. Any organization or growing business would not want to lose loyal customers.
7. Digital marketing training helps to understand the market and the target audience. Deciding the target audience is extremely important for creating brand image and awareness.
8. Various digital marketing techniques are taught in this training which helps to reduce the bounce rates of the website allowing a greater number of audiences to connect and, hence expanding the market.

Project Highlights

1. Content Marketing: Good and engaging content is pivotal for grabbing customer interest. The content can either be textual, audio or video. This training helps to create such customer engaging content.
2. Search Engine Optimization: SEO, local SEO helps to generate organic web traffic to the website which means a large number of customer visits on the website. This course helps in learning and understanding the SEO effectively.
3. Pay-Per-Click: PPC or pay per click is technique for the paid advertisements and paid search for any business or brand.
4. Affiliate Marketing: This course covers affiliate marketing that is collaborating or affiliating with a business partner to receive a commission for the web traffic generated.