All in One Marketing Bundle (170+ Courses)

What is Marketing?

When you search a dictionary for the meaning of marketing it shows as “the action or business of promoting and selling products or services, including market research and advertising.” In this present world, the meaning of marketing has changed far more than what a dictionary depicts. It’s not just about selling products or providing services. As people say things change so has the meaning of marketing, with the invention of digital marketing and market research, the businesses have changed the approach they do the marketing.

In yesteryears, it was more about how much you were able to sell your products and help the business grow. Nowadays that motto has changed, now it’s like having a good relationship with the customers, promoting your product online with digital marketing, doing the research before you do the marketing, attract new customers through web traffic and supply chain management. All these concepts are required to run a successful business. So, marketing has become an important part of the business.

Why marketing is necessary?

Building a brand name is an important task for the success of your business. It helps the business to grow by selling your products. As the product owner you know how the product works and its benefits fully but, do your customers know it fully so that they are willing to spend money on that and make their lives easy. So, to make the product fully knowledgeable to the customers marketing plays a vital role. Through marketing, potential customers will know your business and brand.

So, to put it in layman’s term marketing is nothing but a platform for identifying sales opportunities and to utilize this opportunity completely.

What tangible skills will I learn from this course?

Below are the few important skills that you will learn in this module:

Digital Marketing: An important tool that targets the customers and helps you improve the business. With the rise of the internet, digital marketing has had an important role to play to attract more customers as well as to publicize the business.

Social Media Marketing: It is one of the ways to gain attention from your customers and to reach out. Learning about social media marketing will upgrade your business and help to reach customers better.

Display Advertising: It is a type of advertising which includes rich media (which includes images, video, and audio) rather than old text format. It’s a new era of advertising to help you to improve the business and attract customers.

SEO: Search Engine Optimization focused on search engine results. It helps to improve ranking and traffic in the search engine. An effective way to improve your business and get noticed by the consumers.

CRM: Here you will learn about the art of customer relations, how to maintain good relationships with the customers and thereby improve the business. A must need the skill to have a successful business.

Course Reviews

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Digital Marketing

This course of Digital Marketing is a very complete course and can be clearly followed. I have been able to learn very much in all points of this Digital Marketing course. It is a comprehensive course with 78 hours of course material but after this course is completed you know what Digital Marketing is and how you can apply it.
Linked

Bart Remels

 

Great Tutorial

I learned alot from this tutorial even though i thought i already knew everything in google adwords. The instructor spoke very clear english and started everything with the very basics. If you know alot about google adwords you can skip the first 2 chapters because its mainly for students that has no idea about marketing. The instructor did a very well job within this tutorial.
Linked

Flavio Cassini

 

Email Marketing – Building Email Database

The email marketing course was very insightful, opening up new and innovative concepts for executing marketing campaigns to reach different target audiences. I strongly recommend this course for any professional ready to carve a niche in 21st century communications.
Linked

Odunowo Adeola Oyekunle

 

Very Informative

Very informative and good insight into the world of Marketing Psychology. The course was just the right amount of time on each subject and it didnt feel too rushed. The lecturer used relvant and current example from within the industry to demonstrate consumer behaviours which can be transferable to the job role.
Linked

Kieron Knights

 

Good Introduction to Marketing Analytics

It is a good Introduction to Marketing Analytics. It lists the typical activities carried out in the practice of predictive analytics. Furthermore, it helps to define how to make analytics more efficient, lists the type of models that are used in marketing and digital marketing, and some hints on the leading vendors of predictive analytics.
Linked

Ricardo Garibay-Martínez