Introduction to Digital Marketing Services
Digital marketing refers to marketing or selling of products and services online over the internet. There has been a tremendous change in the purchase pattern of consumers. Marketing companies and consumers both have drifted to digital marketing from traditional marketing methods. Different digital marketing platforms have been developed like social media networking sites, e-commerce websites, Google AdWords, etc. Digital marketing offers a wide range of benefits when compared to traditional marketing methods including online transactions, paperless transactions, offers more discounts and range of products, less time consuming, real-time marketing analysis, etc.
Today’s era is the digital era and people have become more addicted to online marketing. Digital marketing helps the brands and marketers to establish their brands by using various advertising platforms which not only helps to market their products and services but also helps to gain the trust of the customers and helps to increase the customer satisfaction rate.
The biggest advantage of digital marketing when compared to traditional marketing is that digital marketing offers support and services 24 X 7, unlike traditional marketing methods. It inculcates bidirectional communication between the marketers and the brands. Customers can provide their valuable feedback which helps the marketers to improve their services as per the need and requirements of the customers. The businesses are using social media channels to encourage customer engagement and promote their brand.
Mouth – to- mouth publicity and word to mouth communication have a greater impact in promoting a brand and is very popular and effective in marketing. As per a recent survey people nowadays are posting updates related to any product or services online and more numbers of customers are getting attracted to that brand after reading the blog, post or the article.
For example, nowadays customers are purchasing items from different e-commerce websites like Amazon, Flipkart, Myntra, etc. and they are posting their reviews about that item and brand so they it can be helpful for other customers to make decision, similarly food delivery partners like Swiggy, food panda, Zomato have put advertisements on the social networking sites for their publicity so that it will grab the attention of customers who are spending their maximum time over the internet.
Different Types of Digital Marketing Services
Different types of digital marketing services are given below:
1. Content Marketing
This marketing service refers to the marketing of content creation and distribution for the target audience. Content marketing aims at developing, creating and distributing valuable, relevant and genuine content for the customers like a different blog post, travel blogs, case studies, etc.
2. Search Engine Optimization
SEO or Search engine optimization is the technique or method for optimizing the search traffic on different search engines like google, bing, etc. SEO gives you organic or optimized or topmost relevant results for a specific search. Search engine optimization is the most important and highly used digital marketing services as the number of internet users is growing day by day and the stream of traffic over the internet is rising at a very fast pace.
3. Search Engine Marketing
This type of digital marketing service is used for paid advertisements and paid searches. Organizations/companies or the different brands who wish to display or advertise their products and services over different digital media pay to the service providers. In other words, search engine marketing increases the visibility of paid advertisements over digital media so that it reaches out to a greater number of consumers/customers.
4. Social Media Marketing
It refers to the marketing of products and services over social media or social networking websites to attract customers and search traffic. Social media marketing helps to gain the trust of the customers as it inculcates the communication with the customers and helps to understand the requirement of the customers in a more effective way.
5. Pay Per Click Advertising (PPC)
This type of digital marketing service in which the marketers or the advertisers pay every single time when their advertisement is clicked by the people searching online which is again a type of paid search can be clubbed under search engine marketing.
6. Affiliate Marketing
In this digital marketing service, an individual or a small firm collaborates with other business groups to earn commission or incentive for traffic they generate over the internet and it is one of the most widely used digital marketing services used nowadays.
7. E-mail Marketing
E-marketing refers to the marketing of products and services through e-mail. Bulk e-mails containing a link to view the products and services details are sent so that a greater number of consumers are attracted.
Effective Digital Marketing Techniques that Help Businesses to Grow
Here we discuss the few effective digital marketing techniques that help businesses to grow:
- Attractive Content: The content to be displayed over the internet needs to be catchy, engaging and clear. It must not leave a kind of delusion in the customer’s mind. The content should be such that it connects with the consumers emotionally and logically. The marketers should not fake offers or discounts to grab the attention of the customers.
- Search Engine Optimization: The marketers should pay equal attention to different platforms for advertisement whether desktop, laptop, mobile, etc. Thus, it is pivotal to optimize both desktop and mobile marketing to improve customer experience and to retain them. Marketers must ensure that the website is compatible with both desktop and mobile to reach different types of consumers.
- Organic Search: Organic search refers to unpaid searches on social media platforms as it engages a greater number of audiences. The majority of the consumer population prefers to use social media for the product and service support and keeping this in mind the marketers must use social media for staying connected with the customers.
Digital marketing services have changed the face of marketing during the past few years. It has not only enhanced the customer experience but has also created loads of job opportunities for those who pursue their career in digital marketing. Digital marketing promotes and incorporates real-time marketing which helps the marketers/businesses to track and monitor their marketing on a real-time basis. Based on this real-time marketing data, the marketers can personalize their marketing campaign in a better and efficient manner, generating more revenue.
This is a guide to Digital Marketing Services. Here we discuss different types of digital marketing services which include content marketing, search engine marketing, social media marketing, etc. You may also look at the following articles to learn more –