Introduction to Digital Marketing Learning
Digital marketing is also known as online marketing is the latest marketing technique or method which is used in the modern era to promote products and services online over the internet to reach out to a greater number of population and to grab the attention of maximum consumers. In other words, one can also define digital marketing as the marketing and promoting of the products to customers or consumers who are using the internet through various digital marketing platforms like e-commerce websites, social media, etc. There has been a significant drift in the marketing trend and maximum companies are shifting towards digital marketing. In this article, we will learn about the importance of learning digital marketing.
Marketing, profit and revenue generation is all based on the consumer’s behavioral, geographical, personal and demographic factors. Thus, before promoting a product or service in the market it is very important to identify and recognize the target market and target audience. This applies to both digital marketing as well as traditional marketing. In early times, we had radio advertisements as people used to listen to radios and then came the television era when there was a boom in TV advertisements. There is no doubt that television is still one of the common advertising platforms used by the marketing teams however nowadays a maximum number of customers are using digital platforms for marketing since the boom of the Internet. This is the reason why digital marketing was known as internet marketing earlier.
Digital marketing is highly beneficial and the primary reason why the companies are switching towards online marketing is that there has been significant growth in the number of consumers using digital platforms for marketing. Almost 50% of the world’s population is using the internet which explains the drift in the trend of marketing and the trend continues. The number of customers making online transactions and online purchases is increasing continuously.
Importance of Digital Marketing Learning
There are numerous benefits of Digital Marketing Learning including:
1. Reaches a Greater Number of Customers
As already mentioned that 50% of the world’s population uses the internet for online marketing thus it is safe to say that digital marketing lets the marketing companies reach out to a maximum number of customers. It grabs the attention of consumers who use online marketing platforms and such consumers spend almost 30% to 40 % of time interacting with the branded content and products advertised to them online.
2. More Number of Opportunities to all Levels of Business
Digital Marketing offers equal business opportunities to all business levels and all kinds of markets. Digital marketing has played a significant role in the success of various startups lie Ola, uber, Zorba, Oyo, etc. Digital marketing provides ample opportunities to engage with customers without much hustle. It provides equal opportunities to all levels of the business including the small and medium scale businesses by providing them sales and marketing processes to establish themselves and to earn the consumer’s trust.
3. Cost-Effective and Less Time Consuming
Digital marketing offers budget-friendly marketing channels to businesses and firms having no assets. Thus, digital marketing helps such firms in saving a lot of bucks spent on promotion and advertising by using digital marketing media. Also, digital marketing is less time consuming for both the customers and the companies as the transactions/purchases are made online within no time. Digital marketing helps the companies to get real time data and results of the market for strategizing future plans.
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4. Generates More Revenue and More Targeted Audience
Digital marketing assures greater and increased revenues by streamlining the marketing methods and by strategizing the marketing techniques. With increasing revenue, small and medium businesses are utilizing digital marketing strategies more effectively and are expected to have 3.3 times better chances of optimizing their business and profits.
5. Promotes Interaction and Bidirectional Communication
Digital marketing promotes bidirectional communication between the companies and the customers. The customers can give their feedback and can interact with the brand promoters if they wish to for any reason. This helps to earn the trust of the customer and helps the companies to understand the customer’s requirements more efficiently and cater to the needs of the customer.
6. Higher Customer Satisfaction Rate and Aids to Gain the Trust of the Customer
As digital marketing opens the communication channel between the customers and the companies, it aids to gain the customer’s trust and helps to increase the customer satisfaction rate. Digital marketing is focused more on social networking as nowadays it helps to collaborate with the target audience and provide immediate and effective results.
7. Establishes Brand Reputation
The digital market is successful due to its capacity of attracting the targeted audience or the customers who are interested to know about the products and the services by collecting the market data and trends of the customers. This data helps the companies to customize and organize their marketing campaigns in order to establish their brand in the market. Thus, the digital market plays a very important role in the brand reputation as the brand publicity spreads rapidly online and is more effective than the mouth to mouth publicity.
Scope and Career in Digital Marketing
In recent times digital marketing is the most sought career in the market. The recent surveys and market studies prove that there are massive job opportunities in the digital marketing sector. Also, India is adopting the digitization at a very fast pace and hence digital marketing has provided ample job opportunities to the youth. Digital marketing is the most influential, user engagement and most easily reachable magical tool for the businesses. As more and more companies are switching to digital marketing platforms, the job opportunities in this sector are ever-growing.
Summing all the benefits of digital marketing, it would not be wrong to say that nowadays digital marketing is the key to hold a successful brand reputation for any company and it is the most influential tool to reach out to the customers. Also, digital marketing gives equal opportunity to promoting and branding the business through digital platforms targeting a greater number of audience. Digital marketing has not only benefitted the customers, but it has also created massive job opportunities for the people who wish to make a career in this field.
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