Updated June 9, 2023
What will be the most important thing a marketer wants?
Obviously, “More customers” will be their answer.
How to bring more customers to your site in online marketing?
Traffic is the lifeblood of any online business. It is using increasing the traffic to your site. If there is No website Traffic, then there are No Leads and, as a result, No Sales. No sales will also lead your business to a loss.
First, make your site visible and attractive to increase traffic to your site.
Lack of website traffic is one of the most common challenges many site owners face today. Many studies have shown a high percentage of traffic loss to the sites over recent years.
Ways to Increase Website Traffic
There are a lot of ways to increase traffic to your site. This article will share some important forms to increase website traffic. Let’s look at it.
1. Focus on the long tail keywords
The main advantage of long tail keywords is they help for better conversion. Focussing on a single keyword is out of date. Particularly if you are a new site, it will be difficult to find the most popular keywords. Write as many articles as you wish with quality content with long-tail keywords. Many tools are available to help you frame long-tail keywords. This will also bring targeted search visitors to your site.
2. Advertise your site
This is one of the most important factors. There are several ways to advertise your site paid search, social media advertising, and display advertising. These ads will help attract more visitors and create brand knowledge. Each type of advertisement has its advantages and disadvantages. So select an advertisement type that suits your business need and objectives.
3. Start a forum about your website
The more you produce quality content online, the more your visibility will be in search engine results. An active forum or blog with many articles will work too well for you. They will help to decrease your bounce rate, increase the time spent on the site and help to build a community. If you carry out these activities for the long term, then you can make a huge difference online.
4. Get Social
It is not just enough if you produce quality content about your site. You should make it visible, and you have to be proactive. One of the best ways to promote your content is through social networks. There are a lot of famous social networking sites like Facebook, Twitter, Google+, and others. There are also image-sharing social sites like Pinterest.
5. Optimize your articles
Depth article contributes to making your pages appear on the search results page. An article has three main elements to make it successful – meta titles, description, and keywords. The article should contain quality words. Keyword stuffing should be avoided. If you do it correctly in every article you write, then you will start to rank for your keywords much faster and better.
6. Facebook marketing
Facebook has become a great promotion tool. You can install a Facebook tracking pixel on your site to market your site to the customers who have visited your site. You can also remarket your site to audiences.
Start a group for your site on Facebook where customers can post their feedback, and they can also ask questions, and get support from you.
You can upload the email list to Facebook and find out the social accounts of your customer or anyone who has visited your site. This will help you to market the site directly to the users. And the email list you collected through any other source can be given a second life through Facebook.
7. On-page SEO
SEO is always the main factor that affects the ranking of a page. Optimizing the content for search engines is still worth doing things for your site. Take care of the issues such as keyword research, indexing, crawling, duplicate content, site structure, image optimization, internal links, meta descriptions, and other factors of on-page SEO. All these factors will help you to drive organic traffic to your site. Make your site look as good as possible for the search engines that crawl to your site. Make your visitors more engaged with your site and enjoy reading. Thus, this will ultimately make them share your site as a reference.
8. Blog, Blog, Blog
A blog works great to drive traffic to your site. Blogging often will increase your website traffic by double the time ever before. There are few things to do in blogging
- Start guest blogging – Getting a guest post on a reputable site can increase your website traffic and improve your brand preference. If you try to spam guest blogs, then there are more chances for you to get penalized by search engines. So be cautious.
- Invite others to write blogs for your site – Guest blogging is always two-way. If you write a blog for another location, invite them to write it on your site. This will help to bring new readers to your site. But one main thing to consider here is that the content should be high-quality and original.
- Promote your blogs on Facebook – If you post social media posts on Facebook, it will not attract many people. Instead, a good option is to post something often related to your blog—target such posts to your custom audience and remarketing audience.
- Promote your blogs through Email – If you have an email list of your customers, include one or two links to your blog when you email them. This will help to increase the traffic to your site. But remember, this should not be your only motive for emailing your customers.
- Join a blogging community – Joining a blogging community will help you to mingle with other bloggers and to promote each other’s content. Some of the best blogging communities are ProBlogger and Copyblogger.
- Submit your blogs in StumbleUpon. This works in improving your website traffic.
- Exchange blog posts with other sites – Sharing your blog on other sites is another trick to drive traffic to your site. First, you need to find blogs similar to your kind of business in size and audience to do this. But in such cases, you should be careful that there is no duplicate content. The next step is to ask the site owner if they want to swap the blog articles. Therefore, you can get more number of new customers.
9. Work on your headlines
Headlines form an important component of your content. 80 percent of the people will read your headline first, then your ad content. Your headline is the first thing that attracts your customers. So spend more time drafting a perfect headline. If you don’t have a catchy headline, then the most interesting blog post can also go unread by the users. The most interesting headline will drive more website traffic and leads. So select the best headline for your content and think twice before you publish it.
10. Link building
Creating a proper link is also the greatest advantage for a site to get more traffic. Links that include keywords are the main element of off-page search engine optimization. Links can also be got free. Check out with your vendors, partners, customers, and other sources if they can embed your keyword into their site so that they can have people clicking on the link and reaching your site. And if the referring source has a high page rank, your site will also increase its ranking in less time.
Internal links can also help to do SEO and provide the best experience for the users. Thus, a better user experience will increase your site’s traffic.
11. Make your site more responsive and fast
After internet browsing came into effect, the era of desktop PC was gone. Today people are using mobile to use the internet. So make your site mobile-friendly. Ensure that your site offers good and easy navigation on all kinds of devices, whether a PC or a smartphone. If you make navigation difficult for mobile customers, they will move to other sites.
Do you like to visit any site that takes more than 30 seconds to load? Not. The same is with your customer.
If your site takes a long time to load, it will increase your site’s bounce rate. Make your site highly optimized. Be careful about the image size, page structure, and functionality of a third party. If all these things are taken care of, it will make the page load faster and better.
12. Find partners in your field
Find persons running a business in the same field and have a working relationship with them. You can have a partnership opportunity with them and can include your site details on their website. This will give many organic inbound links and help get referral website traffic.
13. Foster a sense of community
Starting a community inside your site is a great way to begin communicating with the visitors and users of your site. Through this community, people can speak their minds and ask questions about your business. You can have a robust commenting system, or you can also have a dedicated forum where people can post questions and you can answer them. Proper Management of your community is a must.
14. Host a webinar
Webinars are an interesting way to present what you know to people willing to learn and gain knowledge. It is very simple, just find out a topic in which you are an expert and then create a fun-filled, engaging presentation for the audience. Combining the webinars with a social promotion campaign will increase the traffic to your site. Send emails to interested people about the webinars, including the date of the presentation and the last date to register, and also send them reminders. Promote your webinars through social media so that it reaches widely.
15. Become a contributor and a commenter
You may come across a large number of sites that are related to your business, and there may be conversations going on about a topic. Why not join the conversation? Providing a knowledgeable and thought-provoking comment on an industry blog or any site related to your business can make you identified by many people in that industry. This, in turn, will increase website traffic. But you need to remember to post quality comments and relevant links here.
Contributing to other websites is another trick to drive traffic. If you find any website that is related to yours, then leave up writing there along with a link to your site. This method will not give you immediate results, but you can get the benefits. Such referral traffic has more chances for conversion. To become a contributor, start writing today. Start with a small job. Write something about your business every single day. Thus, the more you write, the more chances you have to become a better contributor.
There are also a lot of other techniques to get website traffic. These techniques are mentioned in brief below:
- Submit all your pages to Google Index
- Automate your emails
- Implement Schema Microdata
- Email Marketing
- Examine your analytics data
- Make videos
- Research the competition
- Create a Podcast
- Snippet Optimization
- Increase your international audience
Hope this article has helped you know how to drive website traffic. You don’t need to be a marketing expert to bring traffic to your site. Simple things like adjusting the keyword or changing the titles can also increase traffic. So you just need to know the tactics and follow them continuously.