Updated June 14, 2023
Introduction to SEO Digital Marketing
One of the best ways to direct traffic to your site is through Search Engine Optimization (SEO). But SEO Digital Marketing is not that easy. It’s important to understand that gaining rankings on search engines takes time. SEO Digital Marketing should never be underestimated the power of quality content. Always focus on good quality content publications both on and off your website.
Let us study much more about SEO Digital Marketing in detail:
Over the past few months, search engines have made big changes to their process to improve search result quality and reduce black hat SEO.
Now I can read the questions in your mind. So you think, What do all these changes mean for online marketers who use SEO Digital Marketing techniques? Do we need to change the plan completely or stay with the same? Do not worry.
We provide you with an answer to all your questions. Here we have mentioned the top ten myths you need to know to get smarter in SEO Digital Marketing today.
Before we begin with the basics of SEO, just know what SEO is first in a crisp.
- SEO is an internet marketing strategy that helps you obtain a high ranking on the search results page of search engines.
- It is not a short-term strategy for your business benefits.
- SEO is not an add-on; it’s built-in
- SEO is no replacement for a good product
- It is data-driven
3 Pillars of SEO
There are three pillars of SEO – Content, Links, and Social Media.
1. Content is King
Content marketing is a key element in SEO Digital Marketing. It has become a buzzword among online marketers. Not only people but even search engines are looking for good content.
So, who are you writing for? Who’s going to read your content?
Think about all this and be choosy with your keywords.
For example, if you are writing a blog about the e-commerce business, choose words that define the importance of online buying.
Evergreen content is more important. Some topics and their content expire after a particular time. In such cases, you should always produce new content and grab the attention of the visitors.
Just plan your content strategy.
- What are you going to produce?
- How frequently are you going to post the content?
- Whether it is evergreen or time-critical content?
All these questions must be answered while writing content for SEO.
Meta tag descriptions that do not exceed 70 characters are also considered an important element. Your meta tag should contain keywords that will help you reach your target audience.
Every page of your site should have a relevant and unique title tag.
Relevant content is nothing but relevant to the keywords you focus on gaining rankings.
The bottom line is “Content is King” – the more relevant content you have on your website, the higher you rank on search engines.
2. Earned links
Paid links are no more taken into account by popular search engines like Google. Instead of getting paid links, earn links by means of endorsements.
Anchor texts used in online press releases or site contents are treated as unnatural Paid links by Google. These days, search engines want an external person who says, ” I am recommending this website or article”.
Divert your focus on getting links from sites relevant to your business, product, or services.
For example, a blog review about your site that links the viewers to your site is considered a legitimately earned link than just a direct link about your site in any other article or site. These are the earned links expected by search engines in today’s SEO Digital Marketing.
3. Enhance your social status
A recent survey in 2013 discovered that Google + and Google +1 had gained a lot of importance in SEO Digital Marketing.
Contents shared on Google + are likely to be indexed more quickly by Google.
Unlike other content on Facebook and Twitter, Google + posts are much easier for Google to index as it owns the Google+ network.
If you don’t have a Google + page for your business, start building your Google+ community soon. It will help to increase traffic to your site.
A business that doesn’t actively participate in social media networks will face the disadvantages of search engine rankings.
4. Make your website load quickly
Search engines focus on delivering quality content to users. The main component that defines the quality of the site is page load time.
Speed matters, so make sure your site loads quickly on a computer or mobile.
To make your website load fast, follow these simple steps
- Avoid using flash
- A lot of overlays and pop-ups
- Avoid using more graphics
- Implement a content delivery network
- Implement new image formats to reduce the size of the images
- Eliminate duplicate scripts
- Evaluate your plugins
Faster response time is nothing but the time taken by your site to provide the first bit of information to the user. This can lead to better user experience and, in turn, increases the lead to your website.
Nothing is for free. You get what you pay for. So spend efficiently to make your site load effectively.
5. Focus less on keyword optimization
Keyword optimization is a part of traditional SEO practice. These days relying on keyword optimization is a real danger.
If you focus too much on specific keywords and put them in many places on your web pages or website, it will actually lower your site rankings and traffic.
Instead of using a phrase repeatedly on your web pages or website, use a variety of keywords in your content.
When it comes to keyword optimization, less is always more.
6. Fix technical issues
Google updated its Panda and Penguin algorithm last year. Due to this update fixing technical issues on a site has become more important than ever in SEO Digital Marketing.
A bad content management system creates duplicate content. The search engines will give duplicate content on the site only half weight. Write unique content for your site.
The unique content on your site is its weight by search engines.
Also, fix all the technical issues on your site, whether big or small
7. Structured data
Structured data or HTML tags on your site will improve the display of search results. This is because search engines rely more on structured data or HTML tags.
Structured data helps the search engine to interpret your site content more easily. If a search engine understands your content in a structured way, it can deliver them more accurately to the users.
Structured data is expected to become a key factor for search engine ranking in the near future.
We suggest you go through Schema.org to learn more about structured data.
8. Mobile traffic optimization
Mobile optimization is growing more important these days as the usage of smartphones and tablets has increased among people.
The users behave differently than those who access websites from a desktop or laptop.
The needs of mobile users should be met with well-designed mobile-optimized versions of websites.
SEO marketers should develop a strong mobile strategy. A lack of mobile optimization will greatly hinder your search engine rankings.
Here are a few tips to make your mobile site more effective:
- Don’t create a separate mobile-friendly website
- Use responsive design
- Keep the design simple
- Keep content short and sweet
- Optimize images
- Use high-resolution images
- Font size and button size matter a lot
- Use attractive videos on your mobile site
- Avoid a bespoke mobile site
- Use analytics to decide on the devices to focus
- Avoid excessive Java script
- Consider the geolocation of the user
9. Combine SEO Digital Marketing with content marketing
SEO Digital Marketing is the best technique to increase your site rankings. But this alone does not help you to land your site on the first page of the search engine.
Always be creative with your SEO Digital Marketing techniques.
Combine the advantages of content marketing with SEO Digital Marketing.
Below are great ideas that will help you combine these two SEO Digital Marketing techniques.
- Create content that can be linked to Wikipedia
- Focus on high-quality content
- Create content based on keyword
- Keep your content crisp
- Include FAQs on your site
- Create blogs for getting reviews from the users
- Focus on indirect conversation
- Create cross-links
By combining content marketing with SEO Digital Marketing, you can beat the competition and, at the same time, develop great content that can attract more visitors to your site.
10. Single Domain name
Avoid creating too many websites on the internet for your business or product. Preferably have one domain name and list all your products and services under it. Creating a brand under a single domain name is always better than having multiple domains.
11. Black hat SEO tactics
Blackhat SEO has become a thing of the past. Search engines have now updated their algorithms to avoid black hat SEO in the trend. Blackhat SEO affects the contents of a site.
12. Conversion rate optimization
Just getting more visitors to your website does not serve the purpose of your business. You must convert your visitors into your customers. SEO can help you do that by understanding your typical visitor in a more efficient way. Ask yourself the following questions
Why did they come to your website?
What do they expect from you?
What is their response to your information?
Answering these questions will help you better understand the psychology of web users. This will help you to improve conversions through online communication on your site.
13. Watch out for your competitors
Another main factor that affects your SEO is your competitors. It may be your direct competitors from your industry or indirect competitors drawing attention away from your business.
Take a look at your competitors’ SEO strategy. See what kind of anchor text they are using on their sites. There are a few sites that will help you to check out this stuff.
For example, Link Diagnosis or Open site explorer will help you do this. At the same time, ensure you protect your brand reputation as much as possible.
14. Size of the content matters
Most blogs range between 400 to 600 words, but the best range for getting the highest ranking is around 1500 words.
Your title tag should be a maximum of 60 to 75 characters.
Avoid articles and conjunctions in your writing. It is a waste of space.
Meta descriptions should be around 155 characters; anything more than that will spoil your content.
Make sure that at least 100 words of your content are easily accessible to search engines so that they can easily understand your page.
15. Branding and Communication
Once you start reading your ideal customers’ minds, the brand message and marketing communication become easier. Take the following points into consideration
Are you speaking in your customer’s language?
Have you found out the most frequent questions asked by your customers?
Do you have a solution to the major problem faced by your customers?
Knowing your prospects’ wants will help you offer valuable resources and conduct effective marketing campaigns.
Any business planning to engage in SEO Digital Marketing should understand these factors well.
The SEO Digital Marketing technique develops year after year. If you fail to upgrade yourself to these developments, you risk being ranked poorly in search engines.
Finally, one thing is more important to carry on SEO Digital Marketing – Trust. This five-letter word will help you gain a better ranking in search engines. SEO Digital Marketing is not like setting it and then letting it free. You should keep on working in SEO Digital Marketing.
After learning the basics of SEO Digital Marketing, decide whether to outsource your SEO Digital Marketing to a consultant or do it yourself.
This has been a Guide to SEO Digital Marketing. Here we discuss the basic concept, 3 Pillars of SEO in digital marketing. You can also go through our other suggested articles to learn more –