Updated July 28, 2023
Introduction to Digital Marketing Techniques
Digital marketing has become a popular term as every business, irrespective of the size has realized its significance and incorporated the digital marketing techniques to grow its business. Nobody can deny that it has changed the way marketing is done and replaced the traditional approaches to a large extent. However, with it being such a vast multi-platform field, it often gets tricky to discover the right set of digital marketing techniques that fit your particular business model. Hence, this article will take you through the most beneficial and results-oriented digital marketing techniques that you should consider mastering and implementing in your marketing strategy.
Top 12 Digital Marketing Techniques
Top 12 Digital Marketing Techniques to Follow:
1. SEO & Content Optimization
For digital marketing, content should be taken as the main product that you are taking to your audience. Hence, it should be optimized properly for the search engines like Google to interpret it right and make your brand visible to your customers. Therefore, this is also commonly known as Search Engine Optimization. Any marketing strategy needs to master SEO to the core, as the highly optimized content always rank higher on the search engine result page(SERP) than the non-optimized content. The key is to use relevant keywords that your audience is most likely to search for on the internet.
It doesn’t have to sound scary or complex. It’s purely about writing great content that relates to your existing and potential customers and can attract them. This will open the gates for your SEO ranking, inviting more people to see and buy your offering.
2. Website Optimization
After the content, comes the platform where you showcase your product. Even if you are displaying your products on social media, you will need a website to support your offerings. The reason why website optimization becomes important is that a well-built website reflects your brand image. If you don’t have a proper design and structure for your page, the audience will very easily reject your website. Also, if the loading time of your website is too high, people will bounce to another site without even getting to see your product. Hence, not giving it ample attention can end your digital marketing journey before even getting started.
3. Search Engine & Paid Marketing
The earlier digital marketing techniques formed the foundation and were mostly the organic way of marketing. However, there is a faster way of promoting your brand to quickly become visible to your audience without putting excessive efforts on SEO. It is the paid form of marketing through platforms like Google’s own Google Ads. It is an easy to use tool with numerous functionalities for detailed targeting. You can simply choose the geographic, demographic, psychographic or behavioral aspects of your specific customer segments and target exactly whom you want.
Apart from Google, your other favorite social media platforms also offer similar tools for paid marketing like Facebook Ads, Instagram, LinkedIn, Twitter and so on.
4. Local Search Marketing
Another underused digital marketing technique that some people don’t even know of is local search marketing. Through Google My Business, your business will show right on the top of the Google search page whenever someone nearby searches for related products or services. The ranking here is decided through the online reviews and your brand’s social reputation as well.
Remarketing is a digital marketing technique that most of us are not told about when we beginning. It is a very crucial step for your marketing plan as the majority of the customers don’t buy a product the very first time it is introduced to them. It may take two or three more attempts for the customers to make up their minds to finally go for something. Remarketing helps in scenarios where a customer showed interest in your products but for some reason didn’t go ahead with the purchase. You can track those customers again by showing your ads on the websites they visit in the recent future. This also increases your brand awareness and recall.
6. Social Media Marketing
Social media is undoubtedly the most popular resort for digital marketing today. With the massive audience, social media boasts of a filtered audience that you can tap. This platform is one such place where you can find people of all ages and interests. So, ultimately, your brand gets a higher exposure and better response. It also promotes positive customer engagement, which in turn convinces other customers to like the brand. Getting a social media page for your brand can do wonders for you.
7. Email Marketing
As per a report, email marketing generates more leads than other marketing platforms. This is mainly because of the personalization of the messages sent and the relevancy of the audience receiving it. It helps boost sales and conversion figures. In fact, there is more to it. Email marketing is one of the most budget-friendly digital marketing techniques to adopt to control your spending and boost your results at the same time. Compelling content is again the key to excelling in this technique.
8. Display & Video Advertising
Our audience has become undoubtedly inclined towards more visual content posts entering the digital territories. People like to consume images and videos as they take lesser time to comprehend and are super-engaging at the same time. One popular example would be YouTube. Hence, marketers are now highly using visual content to attract and retain their customers. Again, a compelling story addressing the customers’ needs is the key.
9. Mobile Marketing
More organizations have realized the importance of mobile marketing. Today, the majority of people surf the net through their mobiles more than PCs or laptops. So it is very important to implement mobile-responsive website designs and email layouts that can improve the bounce rates and retain a customer. Going only by the desktop may lead you to lower visibility and poor response.
10. Influencer Marketing – Online PR
Influencer marketing is a recent phenomenon that has outshone all other mediums. An influencer is the one having a good standing and reputation among the web public and commands a high-engagement community on social media. These may be celebrities, popular figures, bloggers or YouTubers. If they promote your product, their following audiences are most likely to go by their recommendations. Hence, it is a great way to promote your product through somebody who is convinced to do so.
11. Affiliate Marketing – Unveiling the Power of Partnership
Another great way of promoting your brand is affiliate marketing. Simply put, it is commission-based marketing. You pay a commission to the affiliate partners who agree to sell your product through their platforms based on their performance.
12. Marketing Automation
So many digital marketing techniques at your service, you need a hand that can handle everything for you. Marketing automation comes as a boon for those who are finding multi-management difficult. There are various marketing automation apps and software in the market that are capable of handling your marketing campaigns on their own, once you enter the pattern you want. These may include automated email marketing services, automated social media posts, automated tweets, etc.
Marketing campaigns cost money for sure. So, it is important to utilize this budget in the best possible platforms available. Incorporating these digital marketing techniques will boost your brand image and revenue. You can also take professional training to master these techniques if required.
This is a guide to Digital Marketing Techniques. Here we discuss the Top 12 Digital Marketing Techniques which include Website Optimization, Influencer Marketing, and, Remarketing, etc. You may also look at the following articles to learn more –