Updated August 10, 2023
Introduction to Digital Marketing Trends
Digital marketing refers to the marketing or selling product trends and services online over the Internet. There has been a tremendous change in the purchase pattern of consumers. Marketing companies and consumers have drifted to digital marketing from traditional marketing methods. The marketing trend has shown a tremendous change in the last 5-8 years compared to the previous 50 years, and it’s still evolving.
There is no sign of slowing down. Instead, the digital marketing trend is evolving high and high. Artificial intelligence and voice assistant has added to the changing marketing trend. Technical innovations and inventions in digital marketing have helped establish digital marketing and companies to switch to digital marketing rather than traditional marketing methods. Technological innovations like extensive data analysis, e-mail marketing, automation, and machine learning have proven to be the latest digital marketing trends.
Top 10 Digital Marketing Trends 2023
Following are some important Digital Marketing Trends:
1. SEO and Content Marketing
SEO or Search engine optimization is the technique or method for optimizing the search traffic on different search engines like Google, Bing, etc. SEO gives you organic or optimized or topmost relevant results for a specific search. Search engine optimization is the most important and highly used digital marketing service as internet users are growing daily, and internet traffic is rising very fast.
Content marketing service refers to the marketing of content creation and distribution for the target audience. Content marketing aims at developing, creating, and distributing valuable, relevant, and genuine content for the customers like different blog posts, travel blogs, case studies, etc.
2. Increase in the Count of Smartphone Users
There has been a significant increase in the number of smartphone users who are using their smartphones for making online transactions and purchasing. These smartphones have developed and are like mini robots that capture details of the customer’s marketing trend. The next time customers search for online shopping, it shows and filters the results based on the marketing habit collected last time.
3. Marketing Automation and Machine Learning
Global marketing brands like Amazon, Google, Microsoft, Apple, etc., have already extended their resources into machine learning. Machine learning and AI together help these companies and other brands to collect and observe the future marketing trend of the customers and thus prepare the companies to anticipate their participation in the marketing campaign. The collected data helps the brands engage their customers and buyers using different marketing channels.
4. Multichannel Marketing
Multichannel marketing is also called Omnichannel marketing which means all the available marketing channels. In a multichannel or omnichannel marketing strategy, the marketing team creates content or advertisements which can be launched on all the available marketing channels or platforms used by the customers. Different touchpoints are made on all the media the customers use for marketing.
5. Artificial Intelligence
Artificial Intelligence is technology, or it is like mini robots common example is your smartphone that collects information about you through different sensors and uses it for tasks. Similarly, artificial Intelligence captures customers’ purchase patterns and behavioral purchasing patterns. It offers product options to customers based on their search patterns and purchase pattern. It makes marketing easy for customers as they don’t have to spend much time searching every time. Artificial Intelligence also helps the marketing team to personalize their marketing campaign as the data collected.
6. Chatbots and Virtual Assistants
Chatbots and virtual assistants are popping up everywhere, from websites to mobile applications, social media sites to e-commerce applications, and are extremely helpful. These chatbots and virtual assistants are multipurpose and serve different functions when helping customers. They can answer the customers’ most frequently asked questions and help them make marketing decisions. Chatbots and virtual assistants provide shopping assistance, research, self-service, browsing websites, etc.
7. Video Marketing
Video marketing has been the latest digital marketing trend which started in the past two years and is highly successful. As per research, by 2020, video marketing is supposed to capture 80-90% of digital marketing traffic. The marketing teams or different brands publish their brand promotion videos on other channels used by the customers. These videos comprise product walkthroughs, customer reviews, ratings about the product, webinars, influencers interviews, etc., which help the customers to make decisions.
8. Search Engine Marketing
Companies use this digital marketing service for paid advertisements and paid searches. Organizations/companies or different brands who wish to display or advertise their products and services over various digital media pay the service providers. In other words, search engine marketing increases the visibility of paid advertisements over digital media to reach more consumers/customers.
9. E-Mail Marketing
E-marketing refers to the marketing of products and services through e-mail. Bulk e-mails containing links to view product and service details are sent to attract more consumers.
10. Push Notifications
Push notification is also a digital marketing trend used globally. Brands and companies use the browser push notifications to generate leads into business. Also, with the help of these push notifications, the companies can target the customers who have left items in the cart and help them to complete their transactions or purchase. Digital marketing has changed the face of marketing and emerged as the most potent marketing trend globally.
Digital marketing has received approximately 80% higher response than any other marketing medium, and thus it is safe to say that digital marketing is in the highest demand. There is no doubt that Digital marketing is the future of the marketing industry and is expected to have a 600 % growth in digital marketing career opportunities. Digital marketing has emerged as the highest job provider industry in the past few years, and there is no way of slowing down.
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