Updated June 9, 2023
What is Salesforce Technology?
The cloud computing service that specially looks into Customer Relationship Management is called Salesforce. The cloud platform used in salesforce technology is Software as a Service (Saas). This helps in connecting with existing and future customers and partners in business. The relationship with the customers can be maintained well with this technology, and new customers can be created. Also, existing customers remain loyal due to the easiness of business. The platform integrates all the domains such as marketing, sales, customer service, supply chain, data analysis, and many others so that customers can have an integrated view of the business.
So what is Cloud Computing exactly?
Cloud computing is a method to store data and accessing the data from the internet instead of storing it on your laptop or PC’s hard disk. Consider the simple example of Google drive. One can access or store the data anywhere and anytime from any device with an internet connection. This is because the data is stored over the cloud. Just imagine how easy life has become because of the cloud. You don’t need the traditional heavy hard disks or storage spaces on your laptops, PCs or mobile phone.
What is Customer Relationship Management (CRM)?
The Customer Relationship Management(CRM) explain below:
As the name suggests, Customer Relationship Management (CRM) is an application that manages the company’s relationship with its customers. In other words, CRM is a tool through which the company and its employees can analyze customer interactions, churn rate, buying patterns by maintaining a database. This database consists of the customer’s distinct attributes, i.e. their ids, past buying history (orders), and many other details. Hence, this application helps the companies understand consumer behavior and analyze where to invest in boosting up their profits and minimising the losses. Moreover, it also helps manage a huge database of the customer and maintain a healthy relationship with them.
So now, we come back to our question. What exactly is salesforce technology? Combining Cloud computing and CRM, the company salesforce.com, Inc. developed a technology that stores and accesses customer data in their cloud and analyses their sales by understanding customer transactions using the cloud data. Moreover, Salesforce technology manages the customer’s interactions other than just a CRM for sales and marketing, thus helping the organizations grow. Additionally, as per the requirement of the business, the tool can be customized as well. In other words, the businesses can personalize the tool base on their business problem and enhance the functions to integrate with other tools and technologies, like IOT, blockchain, etc.
The various products offered by Salesforce technology are as follows:
1 – Sales Cloud
It is a module in the Salesforce CRM that helps the sales team majorly access data over the cloud, including the contacts, address, products bought, and accounts of various customers who have bought the product from the company. It assists the managers, leadership team and the sales team of that company to connect with the customers and direct the efforts toward more sales.
2 – Service Cloud
Now, you have is a module that will help you maintain good relations with the customer. The service cloud module in Salesforce CRM consists of accounts, cases and their solutions. It is designed to allow you to support past, current, and future clients’ requests for assistance with a product, service, billing etc.
3 – Analytics cloud
Analytics cloud, also known as salesforce wave analytics, is a Business Intelligence (BI) module that helps the organization with various data visualizations and analytics. It is an optimized application for mobile access as well. The application supports with data in the form of charts, graphs and other visual forms to understand the attributes of various aspects of the B2C or B2B businesses.
4 – Marketing Cloud
It is a module in the Salesforce CRM which aids the marketers to manage the campaigns and maintain an interactive approach with the clients or the customers. It uses predictive analytics to engage the consumer or recommend products to the eligible consumer. Integration with the Service and Sales cloud module in Salesforce makes it easier to repeatedly avoid calling the potential customer. The Marketing Cloud integrates the channels or mediums of marketing like social media, emails, advertising, etc. For example, to decide the source of communication for the given product’s publicity.
5 – Community Cloud
A community cloud is a module in CRM that deals with the collaboration of partners, employees, and customers for a better customer experience. In other words, through this module, the customers can interact and give feedback with respect to the product and the brand. It enhances the customer experience and enriches the organization by providing them with a medium to know the consumer feedback and improvise the products.
Salesforce Technology/Languages used.
The salesforce technology/languages used as follows:
Apex is a programming language similar to Java, used to develop and enhance the Salesforce CRM application. It is used to access data from the CRM’s database and manipulate it as well by using an API (application user interface). Developers also use it to customize and personalize the application as per the requisites of the business. It is very easy to control and execute flow, add business logic, trigger various events, etc., by using simple stored procedures.
Salesforce CRM uses Visualforce to create custom interactive user interfaces (UI) for mobile and web apps. It is similar to HTML and uses tags just like any other Mark-up language. It is very easy to learn and execute and helps in enhancing the look and feel of mobile and web apps in Salesforce technology.
Advantages of Salesforce technology over other CRMs
Following is an advantage:
- Cloud Computing:
One of the most significant factors and advantages of Salesforce technology is that it is completely cloud-based technology. There is no installation or maintenance hassle involved.
As mentioned initially, based on the business’ prerequisites, the application can be modified, and reports can be developed for the enrichment of the software for the particular organization.
It can be easily integrated to analyse customer behavior and marketing of the product with various other online platforms like social media, web applications, IOT, etc. and mobile and web applications.
Salesforce CRM provides diverse modules like sales, marketing, analytics, etc. As per the requirement, the users can implement the required modules and integrate them within the CRM itself.
- Customer Interaction:
It has become more effortless than ever before to interact with potential and existing customers. The customer satisfaction grows when their discrepancies are heard, and that’s what this CRM aids the organizations with.
Last but not least, it becomes easier to track customer behavior and feedback with the RDBMS. This historic data helps analyze growth or decline in the purchase of a particular product or service by the organization.
Concluding, Salesforce technology is one of the best CRM tools and technology and is still upcoming with more and more enhancements. It’s a hassle-free tool for better customer interactions and maintaining data because of cloud-based technology.
This has been a guide to What is Salesforce technology. Here we have studied Salesforce Technology’s languages, languages used, and Salesforce Technology’s advantages over other CRMs. You may also look at the following articles to learn more –