What is Motion Graphics?
This pieces of animation, graphic designs and digital footages combined together by adding audio to form a digital film. It helps to convey ideas to the viewers in an easy and effective way. These are presented through electronic Media like thaumatrope, the phenakistoscope, stroboscope, zoetrope, etc. It is different from common animation, it is not strictly character-driven like animation instead it often represents animated shapes, logos, and other texts. It does not have an official founder or creator since its beginning was not recorded anywhere. But even at the early 1800s some presentations which can be classified as motion graphics were released. Its history was closely related to computer graphics. The development in computer graphics leads to the development and wider use of motion graphics. It is commonly used to create ads, movie titles, information sharing, etc. Texts are the main content of these graphics and by giving animation to the text and adding audio motion graphics are created.
Uses of Motion Graphics
These can be used for different purposes. Some of them are explained below,
1. Information Sharing
If you are trying to convey a message or information to the audience then this will help you to do that in an easy and effective way. Through this method, you can convert your idea into animation and by adding suitable audio and other features so that content will be more acceptable and understandable for the audience.
2. Movie and Other Video Titles
One of the most common uses of graphics is to make video titles. Before starting a movie or other videos the title is shown with the help of motion graphics. It is created to impress the audience and make it look more attractive. The text is animated along with a piece of background music which is a common style of the title card.
3. Logo Graphics
Logos for your company, websites, etc. can be made more attractive by adding animations to it. It is a type of motion graphics.
4. Social Media Post
Now a day’s people depend on social media for everything like news, information, entertainment, online courses, etc. All these are posted with different contents. By adding motion graphics with this contents helps to attract more people to the posts.
5. Digital Marketing
Digital marketing is a vast field that includes social media marketing, email marketing, search engine marketing, etc. All these online marketing techniques use motion graphics for their promotional and other purposes.
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Advantages of Motion Graphics
There are some advantages of Motion graphics.
1. Cost and Time Effective
As compared to other animations and videos, motion graphics are cheaper and easy to create. It has less complexity and can be made easily in a short time.
Ads or title videos made through motion graphics are more attractive than common texts or simple ads. This helps to attract people to a particular product using its attractive ads.
3. Supports and Different Effect
From using these we can make a different video or other formats. Also, it can be interchanged from one format to other based on the mode of using.
4. Easily Shareable
Since this is an electronic media, it can be easily shared through social media or other online ways. This helps increase the reach of our content.
5. Elegant Style
Among marketing video styles, motion graphics have the most elegant, different and attractive styles. It has the best styles to make marketing videos.
Motion Graphics Software
Some of the famous and most common software used for creating motion graphics are listed below.
1. Adobe PhotoShop
Even if Photoshop is photo editing software, it has the capability to create motion in various styles. Professionals choose this software for their easy to complex works.
2. After Effects
After-effects are the number one or flagship application available for it. It has features and tools to make graphics and animations. It also allows users to perform in 2D and 3D environments.
3. Cinema 4D
It is a 3D modeling, rendering and animation software which can be used to create motion graphics. It is an industry-standard platform for motion designers.
4. Maya 3D
One of the most common and easy software used by designers is Maya 3D. It can be used for creating simple motion graphics to complicated movie animations.
5. Adobe Illustrator
One of the famous motion graphic software from the renowned company Adobe is an illustrator. It can be used for creating 3D animations, graphics, etc.
Career Growth in Motion Graphics
Motion graphic designers or motion designers are skilled professionals who create graphic artworks for movies, online videos, television programs, etc. They are highly skilled persons who use visual effects and animations for creating attractive works. This career is a fairly new field which is becoming popular each day with new technologies and different ideas. As you know there are different types of designers like web designers, graphic designers, product designers, etc., those motion graphic designers need to be trickier and technologically up to date to perform well in the market.
Opportunities for motion designers are increasing each day with the development of social media and electronic media. When you open a social media account you can see thousands of videos including ads, entertainers, informative videos, etc. Every such video includes graphics at some point. Thus opportunities are created for motion graphic designers. Also if you are good in creating motion, you can work as a freelancer. You can even work by sitting in home and earn money. Many online sites are available to provide freelance job in this field.
Selecting this as your career is a good choice in the present time. But a hardworking and timely update is needed to perform well in this field.
We can see this at many places through different Media and in different forms. As we discussed before, it has the main role to make a video or other works more attractive and easily noticeable to the audience. New technologies and updations in this field are happening in a frequent manner. The main use of this was seen in video titles and advertisements. All the brands and famous companies attract people to their product through attractive and variety of motion graphics tricks. We can also choose motion graphics as a career path for those who are interested in this field. If you are ready to work hard and having some creative skills then you can perform well as a motion graphic designer.
This is a guide to What is Motion Graphics. Here we discuss the basic concept, advantages and what can we do with Motion Graphics. You may also look at the following article to learn more –