Difference Between Traditional Marketing vs Digital Marketing
We all are aware that the marketing trends in today’s era are changing at a very fast pace and the market has drifted to digital marketing from traditional marketing. The marketers have now shifted to digital platforms for promoting their brands as digital marketing platforms like e-commerce websites, google ads, emails, etc. are used more frequently and are available to the maximum number of the targeted market/audience. So rather than spending marketing efforts and money only on the traditional ways of marketing, the marketers/businesses and the companies are now switching to the digital marketing platforms for reaching out to the maximum number of targeted consumers and for generating more revenue and profit for their brand.
It is important to understand that choosing a promising market is not the only step for a successful business, one must also know how to convert this promising market/opportunity/consumer into successful business leads or promising customers. There is a population that still abides by the traditional methods of marketing and does not believe in online transactions or online marketing, however, the market has seen a trend of exponential growth in the number of customers or consumers who are using the internet for their day to day transactions. The reason why digital marketing has taken over traditional marketing is that digital marketing produces higher returns and converts potential customers into a business lead easily and efficiently.
Digital marketing or digital promotion has become handy and the marketers can grab the attention of the consumers more easily. Also, we have automation on a boom and digital marketing is a highly automated process that reduces a lot of manual processes involved both for the consumers and the marketers. Although, both traditional marketing and digital marketing are effective in their own ways still as per the marketing trends digital marketing is slightly ahead of the traditional method.
Head to Head differences between Traditional Marketing vs Digital Marketing (Infographics)
Below are the top 10 differences between Traditional Marketing vs Digital Marketing.
Key Differences between Traditional Marketing vs Digital Marketing
Traditional marketing and digital marketing both have their own pros and cons still digital marketing as got an upper hand over traditional marketing methods. Below are some key differences to understand the traditional marketing vs digital marketing methods better:
- Traditional marketing is limited in terms of targeted audience/consumers as it is limited to local customers/consumers whereas digital marketing grab the attention of customers or the consumers from all over the world and thus through digital marketing companies can reach out to a greater number of consumers/buyers/customers as compared to traditional marketing. Also, digital marketing involves two-way communication which allows serving the customer’s requirement in an efficient manner.
- Digital marketing provides quick and real-time marketing results that let the companies refine and streamline the marketing strategies for generating maximum revenue and profit. This is one of the key reasons why companies are switching to digital marketing platforms.
- Digital marketing is highly cost-efficient and eco-friendly as it provides paper-free transactions. The marketers and consumers can interact through various social media platforms that do not charge even a single penny and the documentations are in the form of soft copies stored on the websites which can be accessed any time anywhere.
Traditional Marketing vs Digital Marketing Comparison Table
Let’s discuss the top comparison between Traditional Marketing vs Digital Marketing
| Area/Zone |
Traditional Marketing |
Digital Marketing |
| Target Audience | It’s easy to reach out to local audience/consumers with the traditional marketing methods | Digital marketing lets you reach the targeted audience/consumers/customers globally from all over the world. |
| Marketing Approach | Traditional marketing is more of a personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s name. | The physical presence of the marketers is not at all required in digital marketing, yeas physical presence will be a bonus but is not required and digital marketing allows the marketer to reach a finite number of consumers easily. |
| Documentation | Traditional methods of marketing provide the hard copy of product(s)/service(s) description which can be read again and again. | Digital platforms provide the description in softcopy over the website, or through videos, youtube, etc. which can be accessed anytime anywhere as per the consumer’s requirement and it provides paper-free documentation. |
| Consumer Interaction | Very less interaction is involved in traditional marketing as the promotion mediums are not flexible enough to incorporate the customer’s interaction. | Digital marketing, on the other hand, offers a number of digital platforms to the consumers/customers/buyers like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the product(s)/service(s). |
| Marketing Cost | Traditional marketing is expensive as it involves printing, radio/tv advertisements which cost more to the company. | Digital marketing is less costly than the traditional method of marketing as everything is online and the use of social websites does not cost even a penny. Based on the marketing requirement the business can opt for paid ads if they want to. |
| Marketing Analysis | The result analysis is complex with traditional marketing as the companies need to rely on the surveys and the findings of the market. | On the other hand, in digital marketing, data and facts are recorded and stored online which makes it easy for the marketers to analyze the marketing result. |
| Real-Time Result | With traditional marketing methods, the company must wait for weeks or months to get the result. | Online marketing or digital marketing gives quick results and thus it is easy to get real time marketing results. |
| Interruptions | Consumers cannot choose to skip advertisements or other things that are causing interruptions. | Digital marketing/online marketing methods let the consumers/customers/buyers skip the interruptive part and continue to engage with the product(s)/service(s). |
| Strategy Refinement | As traditional marketing methods does not provide real-time results, drafting the marketing strategy takes time as it is dependent on the marketing results. | Digital marketing provides real time results; thus, strategy refinement becomes very easy and the marketing team can opt to change or update their market strategy as per the market results. |
| Communication | Traditional marketing involves one-way communication as marketing mediums are quite rigid. | Online marketing, on the other hand, promotes two-way communication and thus helps to satisfy the customer and make the customer feel that they are being listened to and served. |
Conclusion
Summing up all the points it is evident that digital marketing is taking over traditional marketing because of a greater number of advantages and facilities being offered to the consumers/buyers. Consumers are independent and not bound to patronize any brand and online marketing offers hassle-free marketing, returns, and cashless transactions.
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