Search Engine Optimization refers to optimizing websites and online content so that they get indexed properly by search giants like Google and Bing so that when an user queries any data on Google or Bing the relevant optimised page should turn up in the first page of Google or Bing. This optimisation process may include re-writing the code and content of a website and it even may include changing the hierarchy of the website and content tree to make it more Search Engine Friendly.
Search Engines index billions of sites and reproduces fetched results on certain algorithms and these Algorithms are closely guarded secrets by the Search Giants. Understanding these Algorithms by reading guidelines as published by Search Engines and evaluating the results page of Google and Bing on specific keyword terms and then analysing pages which the engines showcase first in the results page gives the Search Engine Optimization industry to build an idea of the Algorithms that have been used by the Search giants. These Algorithms keep changing so any person who has to do business online must keep on upgrading ones knowledge base on SEO time to time.
Applications and Usage:
SEO is a field of study and profession that can not only help professionals who are attached to the online marketing world but understanding of it is essential for small to medium to large businesses also. SEO is a field of study in the 21st century that no once can chose to ignore and prosper in any field of work now a days.
Advanced SEO Course Description
In this advanced SEO course you will get to learn A-Z of Search Engine Optimisation, which refers to optimising web pages so that they rank better in search results of Google, Bing, Yahoo etc to increase visibility of websites and build traffic.
In this crisp 2 Hours Course which has over 10 lectures on Search Engine Optimization or as it is popularly known as SEO. The advanced SEO course on Search Engine Optimization (SEO) has been divided into 3 Sections and 10 Lectures which are:
Section 1: Overview of Search Engine Optimization
In this first section you will first get an overview and introduction to SEO. Then you will be made to understand the difference-between SEO-&-SEM.. which respectively stands for Search Engine Optimization and Search Engine Marketing. With help of case studies and examples you will get to learn about major differences between the two.
Section 2: Elements of SEO
Here how the Search Engine works interacting with the World Wide Web will be explained and you will get an insight on how sites get indexed by Google and Bing and other Search Engines. Basic concepts of Search Engine Optimization will be explained her in this section. Which are the driving factors behind deciding your page rankings in search results will be explained and elaborated on.
Section 3: Page Optimization
This final chapter on SEO (Search Engine Optimization) will discuss the other major elements and deciding factors that has effect on how the pages get ranked in Search Engines. You will be given detailed lectures on On Page Optimization and Off Page Optimization. How to set up Search Engine Optimisation Goals will be explained and after you have formed the goals how you can implement and do your analysis to understand how far you have achieved those goals will be explained.
What are the requirements/pre-requisites?
Basic requirements of this advanced SEO course is very simple, you need working knowledge of the computer and you need to have a basic idea of the Internet and how Websites work. Having some knowledge on Web development and HTML can be considered a plus point but not absolutely necessary.
Target Audience for this training
This advanced SEO course can not only be undertaken by a person who is a planning to become an Online Marketing Specialist or a Web Developer but by anyone who is willing to use internet as a way to develop ones business or ideas by reaching a great number of people. So from a marketing professional to a house wife who is planning to sell some Handbags online this course can be considered a potential learner for this course.
FAQs – General Questions
General questions that come to mind while taking up that training
- I am very new to Search Engine Optimisation. Will it be difficult to learn Search Engine Optimisation?
Though the term is long and technologies are evolving every day when it comes to SEO we have tried our best to develop the advanced SEO course in such a way that even a person who does not have any idea of SEO but has interest in Internet Marketing can take up the advanced SEO course. So you will get to know about topics from scratch.
- What career can I build after learning Search Engine Optimisation?
Knowing SEO has many fold advantages both in the Service and Business Sector. It will help you to explore the already matured industry of Search Engine Optimization, which is a service which every business needs. If you do not want to become a SEO professional but want to use the Internet to develop your business or business idea or even say rally for a cause then learning SEO will help you to correctly position your page and message to the first few pages of Google and Bing and other Search Engines. So SEO will help you reach a larger user base with the help of Landing Page Optimisations and Overall Site wide Implementations of SEO concepts.
- Where can the concepts I learned in this training be applied?
The concepts that you will learn in this course will directly help you to grow your business and work online by helping you to get higher traffic for your pages that you have worked so hard for. Search engines are like internet library indexes and its the work of SEO to make the pages be ready for better and higher ranking on search result pages that a consumer sees. So its something that will help you through out your professional career. You though have to keep on learning and upgrading your knowledge base as Search engine Algorithms keep on changing and old methods over time becomes obsolete. So its very important for you to keep on learning.
- What are SMM and SEM and how are they different from SEO?
SMM stands for Social Media Marketing which is about promoting your sites via sites like Facebook and Twitter and Pinterest etc where as SEO is for optimising search result query ranking in Google and Bing. So SEO on the other hand is focused on improving a sites performance on Google Search. So a lot depends on how one can optimise ones page for better indexing and ranking by the Search Engines. SEM is acronym for Search Engine Marketing, and it has to do with Paid Key Word Advertising in Google and other Search Engine Websites. So while SEO is considered Free Traffic building methods SEM used for Paid Traffic building methods.
- Difference between Organic and Non-Organic Web Traffic
SEO is considered to be an organic way to build traffic for ones website and SEM is considered to be a Non Organic or Paid way to build Traffic to ones website. Organic optimization refers to making your pages Search Engine friendly so that its easier for Google and other Search Engines to understand and index your site so that when needed it can feature your page on the search results page at the user end. Non Organic or SEM is referred to paid inclusion on a Search Result page as a Paid Textual Link Advertising.
I am a web developer and as a guy who is into web designing and development its becoming extremely important for that guy to learn various aspects of Search Optimisation also for the pages that we build or when we decide on what kind of online platform we will be using to develop any dynamic website. The sites have to be what we call Search Engine Friendly. Now a days the SEO technologies have evolved far beyond the traditional Description and Title tag optimisation so I think getting a formal training is very much required under the present scenario so I decided to opt for this advanced SEO course and it has been a pleasant experience in so far, highly recommended.
I happen to be publishing online for some years now. The concept of SEO is not new to me but way things are changing now a days it important get our knowledge base upgraded time to time when it comes to SEO or Search Engine Optimisation as its known world wide. Its a fact that without SEO my site will not be found on Google search results. And the concept of SEO has become very deep now a days. So I just had to go through this course. I found the course to be entertaining and informative. It added upgraded my knowledge base on this subject. Totally recommended.
I want to be a the Search Optimisation professional, I have been in the digital marketing domain some time and I am seeing there is a good rise in requirement for SEO specialists as not all are well versed with all kinds of SEO techniques. So I decided to do this advanced SEO course. As I already had some idea of online marketing I do find this course indepth and easy to grasp. If I have gained from this so can any laymen and some one who is new to the concept of SEO.
I run a small store online on handicraft items and I found its decently rather very difficult to build traffic to my site. My site happens to be very niche so its very important for me to get targeted customers without blowing all my money trying to hire a professional and do web marketing and sales. So I decide to take up the advanced SEO course. Search Engine Optimisation is not very easy now a days and how pages get ranked on Google that whole concept is very closely guarded by Google but still professionals world wide are reading google search results and commendations and analysing the sites that are rankling higher on the search result pages are trying to decrypt the google algorithm for search engine optimisation. So what ever they have researched on and analysed has been summed up very nicely in this course. I did not have any problems in taking up this course as it was easy grasp. I will recommend this to anyone who runs his or her online business and wants to grow some traffic via search engines.
Career Benefits of this training
SEO or Search Engine Optimization has become the most spoken word of the 21st Century as it is what decides what will be there on the first few pages of the search engines like Google and Bing.
What you get in the first few pages of the those search engines is what decides how much visitors will a site get. On that depends rise and fall of business and business ideas. How fast and easy can you reach your target consumers.
What are the key words and key phrase they are searching for? At present times its exceptionally important that even a layman must know about SEO as on and off we all use Internet to promote our work and business and to reach out to consumers. Be it a person who is trying to gather subscribers for his Drawing Tutorial videos or a person who is selling Shoes and Jewellery on-line…
Every one can do with touch of SEO in their lives. Knowing what is right and what is wrong is what can make or break business and our ideas and dreams. So once you do this course you will get a clear idea of how you should do your pages and content so that it can reach the target audience its meant for.
So its not only for people who only want to become a SEP professional or a Web Designer that the advanced SEO course will help to progress in career, but also anyone who wants to use internet to develop ones business or service or use it as part of his or her service. Knowing SEO can also help directly in anyone’s career who is trying to become a web marketing professional.
|Where do our learners come from?|
|Professionals from around the world have benefited from eduCBA’s SEO Secrets – How to Rank #1 in Searches courses. Some of the top places that our learners come from include New York, Dubai, San Francisco, Bay Area, New Jersey, Houston, Seattle, Toronto, London, Berlin, UAE, Chicago, UK, Hong Kong, Singapore, Australia, New Zealand, India, Bangalore, New Delhi, Mumbai, Pune, Kolkata, Hyderabad and Gurgaon among many.|