Since its introduction in the late 1990s, blogging has come a very long way. Initially used as a unique analytics platform to help people share their opinions and feelings, it was just a medium to share these. However with time, blogs are now used by millions of people around the globe, and is no longer restricted to individuals. People across business and organisations have now started to use blogging as a medium to connect with their customers, clients and stakeholders. The simplicity of a blog makes it easy for almost anyone with a basic knowledge of computers and internet to create one and make it into an effective medium.
Having established the fact that blogs are very important mediums of connections, here are four reasons why companies must create a good, effective and powerful blog:
A good blog can drive traffic to your website in an effective fashion
Company blogs are an effective medium to share relevant and interesting content with your customers. A brilliant marketing tactic, blogs can drive traffic to your website. In addition, it is important that brands link their website with social media platforms like Facebook, Twitter, Pinterest and LinkedIn. This is because the reach of social media is limitless and it can help companies to reach their audience in an effective manner. Whenever you post anything new on your blog, remember to post the links of the same with required visuals so that it can create the required engagement among your visitors and followers. In addition, post inbound links to the blog articles so that it can drive traffic to specific pages of your website. This will increase the visitors on your website in an effective manner.
Image source: pixabay.com
A good website is a medium to enhance your SEO strategy
Search engine optimisation is a manner in which brands can enhance their visibility and reach in the digital world. And blogs are an important medium through which SEO strategy can be taken to the next level. Fresh and innovative content is something that always remain the king of the industry and it will always help a brand connect with their customers. Use good keywords and for that it is important that brands list out the keywords, topics and categories that companies need to be found with. Ask your writers to use these keywords, so that your company is associated with these words when users are searching for these products/services. In addition, it is important that brands do not stuff their article with keywords because this will reduce the effectiveness and originality of the blog post. In other words, the topics of your blog posts and keywords are significant ways in which Google can track your website and help it reach your target audience.
A blog helps you to position your company as an industry leader
A good blog post that has the required information and content will help your brand establish credibility and authenticity in the minds of the customer. By posting articles that deal with the latest trends and showcase the knowledge of the brand, blogs are an important source of information and showcase the marketing prowess of a brand in an effective way. For example, if you are a mobile phone seller, focus your articles on the various types of phones available in the market and the best places to buy them. These types of articles can help customers to gain information on one hand and help you become a knowledge bank on the other hand. In other words, well researched and articulate articles are the best way that a brand can reach out and connect with their customers and clients.
A blog can help brands to connect with their customers
All brands and companies owe their success to their clients and customers to a great degree. Blogs are excellent mediums through brands can connect with their customer in an innovative and successful manner. By connecting directly with your customers, blog can help brands to connect with their customer, not just within their country but on a global scale as well. Besides as customers are in the comfort of their homes, this engagement is simple, easy and effective. Brands must also be responsive to the needs of the consumer on the portals as failure to respond to their needs and concern can decrease the loyalty and engagement. Constant and effective communication is important even on blog sites.
Creating effective and interesting content is therefore one of the most aspects of marketing campaigns of brands and companies. According to the statistics, businesses that blog more than 20 times per month generate five times more traffic than brands than blogs less than four times per month. That is why blogging is the crux of a good marketing campaign and in turn these content and leads can create a lot of valuable data for the company as well. These insights about the leads and content, it is possible for brands to gain valuable insights and thereby improve the performance of the blog. These are some of the blog metrics that brands must be tracking so that they can generate even better traffic and leads:
Blogging Insights Your Analytics Can Tell
What views and traffic on blog can tell brands
While general blog metrics can give you an understanding about how the blog is faring overall, there are other insights that you can gain from them as well. The number of views for individual blog posts can give blog users a more in-depth knowledge about how their target audience is connecting with their posts. In a blog, there are certain posts that will do better than the others. This is because some posts connect better with the target audience. These insights can help brands to decide which topics to post more and which topics to post less of. Individual blog post views can help owners to understand patters and cues of their blog content. What kind of title structure work better? Do posts that have questions work better than those that do not have. Using these insights brands can create more blog posts that connect better with their target audience.
What referral sources can tell blog owners
The referral sources of your blog can tell you which websites and blogs are referring traffic to your website. This can help you find out how people are reaching your website. Further, this information can be used to identify the drawbacks in the blog’ websites and give owners a manner in which they can address low traffic to their blog. Is the bulk of traffic coming from social media platforms or organic methods? How can you change that so that equal traffic is generated from both the sources. Gaining information about referral traffic can help you create plans that are engaging and effective. Always optimise your blog posts by using the right set of keywords so that your target audience can find it easily on their search engines. Promote good and interesting content on social media channels so that you can effectively expand the reach of these articles. Always track your referral sources as this can help you reach your audience in an effective and successful manner. Tracking referral sources is important as it can help to determine the return on investment in a proper manner. Understanding which medium can help you reach a large group of target audience is important, especially before investing any kind of resource in it.
What leads can tell blog owners
The number of leads generated by your blog is obviously a sign of effectively reaching out to your target audience. In order to take full advantage of the leads, especially those that come to read your blogs. In the blog posts, make sure to add the relevant call to action or link the post to the home page as well as create a link to other posts. All these can help you to maintain and engage your audience in an effective manner, thereby ensuring brand loyalty and empowerment, especially among your target audience.
What Call to Action links can tell blog owners
CTA or Call to Action have to be strong and effective, so that the maximum number of people click on it. While this sounds so simple, when people do not click on your call to action, it can mean that people are not reaching your blog. This means that brands will have to create compelling and engage CTA so that it can improve the click through rate. By creating engaging copy and beautiful designs, Call To Action links can be a great source of lead generation and engagement.
What visit to lead conversion can tell blog owners
A blog’s visit to lead conversion can effectively tell a brand how they can are successful in converting their leads. The higher the conversion rate, the better they will able to generate leads for the blogs. Sometimes customers might click on the call to action but might abandon the page, once they reach the website. This means that the website is effective and engaging. It can also mean that the message in the call to action is not aligned to the message on the landing page or other specific page. This is a major issue and it is important that brands ensure that their message across all platforms, be it blog, social media and website is the same.
What lead to customer conversion rate can tell blog owners
This insights can help blog owners understand how effectively they are converting their leads into customers. This insight is extremely helpful for brands, especially when they have to find the success and failure of individual campaigns or marketing channels. If your blog is generating leads from social media, it makes sense to dedicate more time and resources to it and if it is not generating the required leads, then some other approach might work better. This understanding can help brands to allocate their resources in a much better manner, thereby ensuring better return of investment as well.
The bounce rate is an important insight for blog owners
Bounce rate is defined as the number of bounces that a page in a website receives; but what exactly is bounce? Well its very easy and nice to understand bounce rate in the visual sense. Imagine a ball (representing a visitor) hitting a website, if the visitor visits another page then the ball is absorbed. On the other hand if the user leaves without visiting another page, then the ball bounces. So a bounce is when a visitor visits a website and leaves the place after visiting just one page. So if 200 people enter this website on this page and 100 click through to another page, the bounce rate is 50% as 100 out of the 200 left the page after visiting one page. This bounce rate is a great indicator of the quality of the content on a website as well as the overall engagement that it has generated. While sometimes visitors might just reach the page that call to action, because their purpose is solved through that page. This might not be a bad thing. A good way to decrease bounce rate is to give a small synopsis of the latest five articles on the sidebar so that the reader can easily choose the article that they want to read next.
What comments and social shares can tell blog owners
Comments and social shares are good supplementary metrics to indicate the reach and popularity of your post. These are also a great medium to identify the strengths and weakness in the content on one hand as well help brands to generate new ideas on the other hand. Brands must always install social sharing buttons on all their posts so that readers can easily share the content on their platform. Social sharing is an effective medium of reaching out to your target audience as viral content something that has the power to reach out to a lot of audience in a fast and swift manner.
What subscriber count can tell blog owners
A rising and good subscriber count is a sign of how your blog is effectively reaching its target audience. The visitors who become your subscribers can effectively help to grow your content as the will share the same on their platforms as well. Brands must always display the email and RSS subscribe buttons in a prominent manner on the top of their blog page so that new visitors can sign up in an easy manner.
Data is neutral as it is pure facts. and blogging analytics is all about using data in an effective manner. It does not contain any personal opinions, stereotypes or perceptions. That is why investing in blogging analytics can tell you not just empower your blog but also take your brand/company to the next level of growth and engagement.