EDUCBA

EDUCBA

MENUMENU
  • Free Tutorials
  • Free Courses
  • Certification Courses
  • 600+ Courses All in One Bundle
  • Login

Blogging Insights Your Analytics Can Tell You

By Priya PedamkarPriya Pedamkar

Secondary Sidebar
Software Development Basics
  • Basics
    • Microsoft Expression Web
    • IDE
    • Microsoft Flow
    • Unity Dashboard
    • Servlet Dispatcher
    • Types of Algorithms
    • Vue.js? nextTick
    • Vue.js Transition
    • Page Replacement Algorithms
    • What is CLI
    • Open Source Software
    • Solve Problems With Technology (Simple)
    • What is Application Software & Types
    • Microsoft Word Alternative
    • ADDIE Model
    • V-model advantages and disadvantages
    • Gatsby Plugins
    • Putty version
    • Xampp versions
    • Avro converter
    • Avro Data Types
    • Avro Schema Evolution
    • Avro Serialization
    • Cloudera Impala
    • Cloudera Careers
    • Entity Framework Core
    • Gulp File Include
    • Gulp Autoprefixer
    • Gulp File
    • Gulp Terser
    • System Software Tools
    • System Software Components
    • Typography App
    • Software as a Service (Saas)
    • Icon Font Pack
    • Interpret Results Using ANOVA Test
    • Blogging Insights Your Analytics
    • Increase Productivity Technology
    • Free Multimedia Software
    • Information Technology Benefits
    • What is SPSS and How Does It Work
    • Learn to Code For Beginners (Advance)
    • Uses of Coding
    • Uses Of Raspberry Pi
    • What Is System Design
    • Introduction to NLP
    • What is MapReduce
    • What is SoapUI
    • What is MVC
    • What is Multithreading
    • What is Neural Networks
    • What is Swift
    • What is PLC
    • What is Open Cart
    • What is Mainframe
    • What is JMS
    • What is Cognos
    • What is Open Source
    • What is Bot
    • What is SOAP
    • What is COBOL
    • What is GraphQL
    • What is Microcontroller
    • What is Open-Source License
    • What is Visual Studio Code
    • What is Pandas
    • What is Hypervisor
    • What is Common Gateway Interface
    • What is IDE?
    • What is MVC Design Pattern
    • What is Application Server
    • What is GPS
    • What is Botnet
    • What is Assembly Language
    • System Analysis And Design
    • HTTP Caching
    • What is Buffer Overflow
    • What is Ajax
    • What is Appium
    • What is SVN
    • What is SPSS
    • What is WCF
    • What is Groovy
    • What is Clickbait
    • What is SOA
    • What is GUI
    • What is FreeBSD
    • What is WebSocket
    • What is WordPress
    • What is OSPF
    • What is Coding
    • What is Raspberry Pi
    • HTTP Cookies
    • What is Hub?
    • What is Bridge
    • What is Switch
    • What is Internet Application
    • What is Sensors
    • What is Proximity Sensors
    • What is Full Stack
    • System Design Interview Questions
    • What is Salesforce technology
    • What is Salesforce Sales Cloud
    • What is OOP
    • What is CMD
    • What is React
    • React Redux Typescript
    • What is DSS
    • What is SVG
    • SVG File
    • Bash Sleep Command
    • What is MTU
    • What is Apex
    • What is Desktop Software
    • Tor Browser, Anonymity and Other Browsers
    • Avoid Pitfalls of Shadow IT
    • Freelance Web Graphic Designer
    • What is Storage Virtualization
    • What is Web Services?
    • What is Social Networking?
    • What is Microservices Architecture?
    • Microservices Tools
    • Advantages of Microservices
    • Uses of Internet
    • Software Platforms
    • Uses of Internet for Business
    • Architecture of Web Services
    • Web Application Testing
    • Advantages of Web Service
    • CPU Virtualization
    • Types of Web Services
    • Web Services Testing
    • What is RabbitMQ?
    • RabbitMQ Architecture
    • Advantages of Bitcoin
    • LINQ foreach
    • Penetration Testing Services
    • Puppet Alternatives
    • What is Memcached?
    • What is Browser?
    • Types of Satellites
    • Model Driven Architecture
    • Types of Variables in Statistics
    • Integration Architecture
    • What is API Integration?
    • What is Grid Computing?
    • Asus File Manager
    • What is GPRS?
    • What is Gradle?
    • What is Basecamp?
    • Software System Architecture
    • GSM Architecture
    • What is Nagios?
    • AppDynamics Tool
    • Logical Architecture
    • What is Microsoft Planner
    • What is Circuit Switching
    • What is ARM?
    • Embedded Control Systems
    • Embedded System Programming
    • Embedded System Development
    • Embedded Systems Software
    • Embedded System Project
    • Types of Embedded Systems
    • Requirement Engineering
    • Types of Engineering
    • What is WAP
    • What is Registry?
    • What is Dynatrace?
    • What is Digital Forensics?
    • Hardware Virtualization
    • AppDynamics Careers
    • Bandwidth Monitoring Tools
    • Ping Monitor Tools
    • Dynatrace Tools
    • What is Trello?
    • What is AppDynamics?
    • What is Remote Desktop?
    • What is Extranet?
    • What is LTE Network?
    • What is Firebase?
    • Website Monitoring Tool
    • Number Systems
    • Service Desk Manager
    • Static Website
    • Dynamic Website
    • What is Email?
    • What is URL Link?
    • What is Program?
    • What is Lock Screen?
    • What is Grafana
    • Unguided Media Transmission
    • IT Governance
    • IT Governance Framework
    • Remote Support Softwares
    • What is Unification?
    • Topological Map
    • What is LAMP?
    • USB Flash Drive
    • Software Development Models
    • Digital Circuit
    • What is Webpack?
    • Fault Tolerance
    • What is DSL Modem?
    • What is Mozilla Firefox?
    • What is Vagrant?
    • Types of Research Methodology
    • Grafana Plugins
    • Ionic Components
    • Nginx Error_page
    • Nginx Include
    • Nginx Version
    • Nginx Force HTTPS
    • Nginx Environment Variables
    • Nginx Container
    • RabbitMQ Routing Key
    • CakePHP
    • Telegram Features
    • What is CDN
    • RethinkDB
    • Symfony Version
    • UWP
    • cPanel version
    • What is assembly?
    • Seed7
    • Switching Techniques
    • OCaml
    • Pseudocode?Algorithm
    • Quality Control Methods
    • What is OneNote?
    • Workstation Uses
    • Soft Computing Techniques
    • Remote Access Software
    • Remote Desktop Tools
    • OneNote Shortcuts
    • Software Review
    • What is Qubit?
    • Static Analysis Tools
    • Register in Microprocessor
    • What is VDI?
    • What is Svelte?
    • RabbitMQ Version
    • Groovy Version
    • Code Walkthrough
    • What is Telegram?
    • Gradle Version
    • What is Recycle Bin?
    • What is Cordova?
    • Swagger version
    • Doxygen
    • Phalcon
    • Metasploit Framework
    • Microsoft Word Shortcut Keys
    • Wordpad shortcut keys
    • Burp Suite
    • Google Docs Shortcuts
    • Install VPN
    • Frontend Challenges
    • CodeIgniter Version
    • VMware Tools
    • CDMA Advantages
    • CDMA Uses
    • Servlet Session Management
    • ServletConfig
    • Servlet Class
    • Log4j Version
    • Remote Desktop Softwares
    • Soapui Load Test
    • Scikit Learn Version
    • VMware Benefits
    • Google Slides Shortcuts
    • What is XAMPP?
    • What is PyGTK?
    • VMware Fusion
    • What is cPanel?
    • Ubuntu Version
    • Server Types
    • App Analytics Tools
    • DNS Types
    • Evernote Features
    • Restful architecture
    • GNOME Keyboard Shortcuts
    • AngelScript
    • NativeScript Layouts
    • PowerPoint Version
    • setInterval Function
    • Shopify Apps
    • TypeScript foreach loop
    • Socio Technical System
    • PowerPoint Shortcut Keys
    • Civil Engineering Tools
    • OpenLayers vs Leaflet
    • Circuit Switching Advantages and Disadvantages
    • LotusScript
    • Multiplexer
    • Multiple Access Protocol
    • Types of Broadband
    • What is Standardization
    • Methods of Development
    • Software Requirement Specification
    • CentOS restart network
    • Bouncy numbers
    • Burp suite proxy
    • Redshift window functions
    • Mesh Topology Advantages and Disadvantages
    • What is Zabbix?
    • Test Techniques
    • Test Development
    • What is PyCharm
    • What is REST
    • JDBC version
    • System software features
    • Ableton versions
    • Unreal engine version
    • RAD advantage disadvantage
    • Incremental Model Advantage and Disadvantage
    • Disadvantages of Internet
    • What is VoIP
    • WAP Architecture
    • CentOS unzip
    • Cubase Shortcuts
    • Cubase Versions
    • Libreoffice shortcut keys
    • Archiving Software
    • Layered Architecture
    • Coverage Types
    • What is Kivy?
    • Types of Methodology
    • Swift JSON
    • JSON Serialize
    • TypeScript?boolean
    • TypeScript keyof object
    • TypeScript RegEx
    • TypeScript?date
    • TypeScript object
    • CentOS Version
    • XSLT if else
    • Binary Search JavaScript
    • Binary search with recursion
    • PLSQL Replace
    • Evernote Notes
    • Rust vs Python
    • Test Scenario
    • Deadlock in Operating System
    • MVVM Architecture
    • MVVM Flutter
    • What is Keyboard
    • WordPress Hosting
    • Software requirement
    • CentOS Add User to Group
    • Backup Types
    • Firewall Rules
    • Microprocessor Features
    • Maven Versions
    • OneNote features
    • Binary search tree insertion
    • Quick sort algorithm
    • B+ tree insertion
    • What is Automation?
    • What is Digital Electronics?
    • Wireless Transmission Media
    • Border Gateway Protocol
    • Email Encryption Software
    • Endpoint Encryption
    • Outlook Alternative
    • What is Abacus
    • Encapsulation Benefits
    • FL Studio Keyboard Shortcuts
    • NordVPN Features
    • Statsmodels API
    • Statsmodels Linear Regression
    • Buzz number
    • Krishnamurthy Number
    • What is Compact Disc?
    • Bucket Sort Algorithm
    • Insertion Sort Algorithm
    • Redis Version
    • Chatbot Benefits
    • Full Stack Technologies
    • Civil Engineering Types
    • Tomcat Web Server
    • Tomcat Native
    • Tkinter Scrolledtext
    • Anaconda Navigator
    • UML Class Diagram
    • System Monitoring Tool
    • Drupal Features
    • Drupal Free Themes
    • Drupal Modules
    • Drupal 9
    • Drupal Developer
    • Drupal Webform
    • Drupal 8
    • Drupal 8 Themes
    • Drupal Views
    • System Software Functions
    • What is Linker?
    • What is K Map?
    • Website Testing Tool
    • TypeScript map
    • TypeScript enum
    • TypeScript class
    • Hill Climbing Algorithm
    • Hashmap and Hashtable
    • Nexus Plugin
    • Entity Framework Delete by ID
    • What is NumPy?
    • What is NLP?
    • Vishing Attack
    • Test Plan in Software Testing
    • Guest Mode
    • What is Mockito?
    • Advantage of the Internet
    • SVG Creator
    • Rails Logger
    • Intellij Plugins
    • Intellij Shortcuts
    • IntelliJ Maven
    • IntelliJ JavaFX
    • IntelliJ Lombok Plugin
    • IntelliJ Format Code
    • IntelliJ gitignore
    • IntelliJ Find and Replace
    • RESTEasy

Related Courses

Software Testing Training

Selenium Training Certification

Appium Training

JMeter Certification Training

Home Software Development Software Development Tutorials Software Development Basics Blogging Insights Your Analytics Can Tell You

Introduction to Blogging Insights Your Analytics Can Tell You

Since its introduction in the late 1990s, blogging has come a very long way. It was initially used as a unique analytics platform to help people share their opinions and feelings; it was just a medium to share these. However, with time, blogs are now used by millions of people around the globeand is no longer restricted to individuals. People across business and organisations have now started to use blogging as a medium to connect with their customers, clients and stakeholders. A blog’s simplicity makes it easy for almost anyone with a basic knowledge of computers and the internet to create one and make it into an effective medium.

Having established the fact that blogs are very important mediums of connections, here are four reasons why companies must create a good, effective and powerful blog:

All in One Software Development Bundle(600+ Courses, 50+ projects)
Python TutorialC SharpJavaJavaScript
C Plus PlusSoftware TestingSQLKali Linux
Price
View Courses
600+ Online Courses | 50+ projects | 3000+ Hours | Verifiable Certificates | Lifetime Access
4.6 (86,130 ratings)
  • A good blog can drive traffic to your website in an effective fashion

Company blogs are an effective medium to share relevant and interesting content with your customers. A brilliant marketing tactic, blogs can drive traffic to your website. In addition, it is important that brands link their website with social media platforms like Facebook
analytics
Twitter, Pinterest and LinkedIn. This is because the reach of social media is limitless, and it can help companies to reach their audience in an effective manner. Whenever you post anything new on your blog, remember to post the same with the required visuals to create the required engagement among your visitors and followers. In addition, post inbound links to the blog articles so that they can drive traffic to specific pages of your website. This will increase the number of visitors to your website in an effective manner.

Start Your Free Software Development Course

Web development, programming languages, Software testing & others

Image source: pixabay.com
  • A good website is a medium to enhance your SEO strategy

Search engine optimisation is a manner in which brands can enhance their visibility and reach in the digital world. And blogs are an important medium through which SEO strategy can be taken to the next level. Fresh and innovative content is something that always remains the king of the industry, and it will always help a brand connect with its customers. Use good keywords, and for that, it is important that companies need to be found with. Ask your writers to use these keywords so that your company is associated with these words when users are searching for these products/services. In addition, it is important that brands do not stuff their article with keywords because this will reduce the effectiveness and originality of the blog post. In other words, the topics of your blog posts and keywords are significant ways in which Google can track your website and help it reach your target audience.

  • A blog helps you to position your company as an industry leader

A good blog post that has the required information and content will help your brand establish credibility and authenticity in the minds of the customer. By posting articles that deal with the latest trends and showcase the knowledge of the brand, blogs are an important source of information and showcase the marketing prowess of a brand in an effective way. For example, if you are a mobile phone seller, focus your articles on the various types of phones available in the market and the best places to buy them. These types of articles can help customers to gain information on one hand and help you become a knowledge bank on the other hand. In other words, well researched and articulate articles are the best way that a brand can reach out and connect with its customers and clients.

  • A blog can help brands to connect with their customers

All brands and companies owe their success to their clients and customers to a great degree. Blogs are excellent mediums through brands can connect with their customer in an innovative and successful manner. By connecting directly with your customers, a blog can help brands connect with their customer, not just within their country but also on a global scale. Besides, as customers are in the comfort of their homes, this engagement is simple, easy and effective. Brands must also be responsive to the needs of the consumer on the portals as failure to respond to their needs and concern can decrease loyalty and engagement. Constant and effective communication is important even on blog sites.

Therefore, creating effective and interesting content is one of the most aspects of marketing campaigns of brands and companies. According to the statistics, businesses that blog more than 20 times per month generate five times more traffic than brands than blogs less than four times per month. That is why blogging is the crux of a good marketing campaign, and in turn, these content and leads can create a lot of valuable data for the company as well. With these insights about the leads and content, it is possible for brands to gain valuable insights and improve the blog’s performance. These are some of the blog metrics that brands must be tracking so that they can generate even better traffic and leads:

Blogging Insights Your Analytics Can Tell

Here are some of the blogging insights your analytics says.

  1. What views and traffic on the blog can tell brands

While general blog metrics can give you an understanding about how the blog is faring overall, there are other insights that you can gain from them as well. The number of views for individual blog posts can give blog users more in-depth knowledge about how their target audience is connecting with their posts. In a blog, there are certain posts that will do better than the others. This is because some posts connect better with the target audience. These insights can help brands decide which topics to post more and which topics to post less. Individual blog post views can help owners to understand the patterns and cues of their blog content. What kind of title structure works better? Do posts that have questions work better than those that do not have. Using these insights, brands can create more blog posts that connect better with their target audience.

  1. What referral sources can tell blog owners

Your blog’s referral sources can tell you which websites and blogs are referring traffic to your website. This can help you find out how people are reaching your website. Further, this information can be used to identify the drawbacks in the blog’ websites and give owners a manner in which they can address low traffic to their blog. Is the bulk of traffic coming from social media platforms or organic methods? How can you change that so that equal traffic is generated from both sources? Gaining information about referral traffic can help you create plans that are engaging and effective. Always optimise your blog posts by using the right set of keywords so that your target audience can find them easily on their search engines. Promote good and interesting content on social media channels so that you can effectively expand the reach of these articles. Always track your referral sources, as this can help you reach your audience effectively and successfully. Tracking referral sources is important as it can help determine the return on an investment property. Understanding which medium can help you reach a large group of the target audience is important, especially before investing any kind of resource in it.

blogging analytics

 

  1. What leads can tell blog owners

The number of leads generated by your blog is obviously a sign of effectively reaching out to your target audience in order to take full advantage of the leads, especially those that come to read your blogs. In the blog posts, make sure to add the relevant call to action or link the post to the home page and create a link to other posts. All these can help you maintain and engage your audience effectively, thereby ensuring brand loyalty and empowerment, especially among your target audience.

  1. What Call to Action links can tell blog owners

CTA or Call to Action has to be strong and effective so that the maximum number of people click on it. While this sounds so simple, when people do not click on your call to action, it can mean that people are not reaching your blog. This means that brands will have to create compelling and engage CTA so that it can improve the click-through rate. Call To Action links can be a great source of lead generation and engagement by creating engaging copy and beautiful designs.

  1. What visit to lead conversion can tell blog owners

A blog’s visit to lead conversion can effectively tell a brand how they can are successful in converting their leads. The higher the conversion rate, the better they will able to generate leads for the blogs. Sometimes customers might click on the call to action but might abandon the page once they reach the website. This means that the website is effective and engaging. It can also mean that the message in the call to action is not aligned to the message on the landing page or other specific page. This is a major issue, and it is important that brands ensure that their message across all platforms, be it blog, social media and website, is the same.

  1. What lead to customer conversion rate can tell blog owners

These insights can help blog owners understand how effectively they are converting their leads into customers. This insight is extremely helpful for brands, especially when they have to find individual campaigns or marketing channels’ success and failure. If your blog is generating leads from social media, it makes sense to dedicate more time and resources to it, and if it is not generating the required leads, then some other approach might work better. This understanding can help brands allocate their resources in a much better manner, thereby ensuring a better return of investment.

  1. The bounce rate is an important insight for blog owners

Bounce rate is defined as the number of bounces that a page in a website receives, but what exactly is bounce? Well, it’s very easy and nice to understand bounce rate in the visual sense. Imagine a ball (representing a visitor) hitting a website; if the visitor visits another page, then the ball is absorbed. On the other hand, if the user leaves without visiting another page, then the ball bounces. So a bounce is when a visitor visits a website and leaves the place after visiting just one page. So if 200 people enter this website on this page and 100 clicks through to another page, the bounce rate is 50% as 100 out of the 200 left the page after visiting one page. This bounce rate is a great indicator of the quality of the content on a website as well as the overall engagement that it has generated. While sometimes, visitors might just reach the page that calls to action because their purpose is solved through that page. This might not be a bad thing. A good way to decrease the bounce rate is to give a small synopsis of the latest five articles on the sidebar to choose the article that they want to read next easily.

  1. What comments and social shares can tell blog owners

Comments and social shares are good supplementary metrics to indicate the reach and popularity of your post. These are also a great medium to identify the strengths and weakness in the content on the one hand and help brands generate new ideas on the other hand. Brands must always install social sharing buttons on all their posts so that readers can easily share the content on their platform. Social sharing is an effective medium of reaching out to your target audience as viral content that can reach out to a lot of audiences in a fast and swift manner.

  1. What subscriber count can tell blog owners

A rising and good subscriber count is a sign of how your blog is effectively reaching its target audience. The visitors who become your subscribers can effectively help grow your content as they will share the same on their platforms. Brands must always display the email, and RSS subscribe buttons in a prominent manner on the top of their blog page so that new visitors can sign up in an easy manner.

Data is neutral as it is pure facts. Blogging analytics is all about using data effectively. It does not contain any personal opinions, stereotypes or perceptions. That is why investing in blogging analytics can tell you not just to empower your blog but also take your brand/company to the next level of growth and engagement.

Recommended Articles

This has been a guide to 14 Easy ways to get more battery life with iOS 8. Here we discuss the basic concept with 14 Tips and Tricks to boost the battery life of the iOS 8. You can also go through our other suggested articles to learn more –

  1. Add Google Analytics to WordPress
  2. How to use Google Analytics?
  3. Google Analytics Dashboards
  4. What is Google Analytics?
Popular Course in this category
Business Analytics Training (14 Courses, 8+ Projects)
  14 Online Courses |  8 Hands-on Projects |  88+ Hours |  Verifiable Certificate of Completion
4.5
Price

View Course

Related Courses

Software Testing Training (11 Courses, 2 Projects)4.9
Selenium Automation Testing Training (11 Courses, 4+ Projects, 4 Quizzes)4.8
Appium Training (2 Courses)4.7
JMeter Testing Training (3 Courses)4.7
5 Shares
Share
Tweet
Share
Primary Sidebar
Footer
About Us
  • Blog
  • Who is EDUCBA?
  • Sign Up
  • Live Classes
  • Corporate Training
  • Certificate from Top Institutions
  • Contact Us
  • Verifiable Certificate
  • Reviews
  • Terms and Conditions
  • Privacy Policy
  •  
Apps
  • iPhone & iPad
  • Android
Resources
  • Free Courses
  • Java Tutorials
  • Python Tutorials
  • All Tutorials
Certification Courses
  • All Courses
  • Software Development Course - All in One Bundle
  • Become a Python Developer
  • Java Course
  • Become a Selenium Automation Tester
  • Become an IoT Developer
  • ASP.NET Course
  • VB.NET Course
  • PHP Course

ISO 10004:2018 & ISO 9001:2015 Certified

© 2022 - EDUCBA. ALL RIGHTS RESERVED. THE CERTIFICATION NAMES ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.

EDUCBA
Free Software Development Course

C# Programming, Conditional Constructs, Loops, Arrays, OOPS Concept

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA Login

Forgot Password?

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA
Free Software Development Course

Web development, programming languages, Software testing & others

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA

*Please provide your correct email id. Login details for this Free course will be emailed to you

By signing up, you agree to our Terms of Use and Privacy Policy.

Let’s Get Started

By signing up, you agree to our Terms of Use and Privacy Policy.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to our Privacy Policy

Loading . . .
Quiz
Question:

Answer:

Quiz Result
Total QuestionsCorrect AnswersWrong AnswersPercentage

Explore 1000+ varieties of Mock tests View more

Special Offer - Business Analytics Training (14 Courses, 8+ Projects) Learn More