Website Setup And Design For Seo
Website design is more than just about creating a pretty website with all the bells and whistles. While it is important to create a website that is attractive to your viewers and customers, it is also important to make one that attracts search engines. That’s what this course teaches you.
Before we explore this course further and learn more about its benefits and uses, let’s look at the basic steps involved in web design.
- The first step is to create the layout design, which can be done with Adobe Photoshop
- After the layout is complete, we roll up our sleeves and start coding the site using HTML. This is the development part
This site covers both key steps: layout design and website development. We cover the use of Photoshop, although there are other design tools that you can also use. You also get to know some great features to use in the software for website design.
About Website Setup And Design For Seo
Let’s start off by answering one key question: how important is search engine optimization really? The past few years have seen Google introduce changes to its search engine algorithms that reduce the importance of many things traditionally considered key for SEO. Today, the focus is widely on good website design and originality. If you have both, you are well on your way to getting a good search engine page rank.
But does that mean SEO is dead? Not really. In fact, SEO is still a necessity for a designer to learn and implement. It is important for designers to make it easier for search engines to find their blogs and website.
Why Should You Learn About SEO?
SEO is not a domain exclusive to online marketers. If you want to be a front-end developer or a web designer, a majority of onsite SEO would be under your domain. You can lose a lot of your site is not search engine optimized, even if you are not aware of it. You cannot rely on visitors to directly type in your site address or go through backlink referrals. Most people find websites through search engines, so that has to be biggest focus.
Just take a look at any popular website, and you’ll find that a majority of their traffic comes from search engines. Over time, as you gain more popularity and recognition, you’ll find more people visiting your site directly or coming in via links. Until then, however, SEO will be the only way that people find and visit your site. Without a good page rank, you could be losing on thousands of possible visitors and customers on a daily basis.
Apart from being necessary for web design and development, SEO is also a good value-added service that you can offer separately as an add-on for your clients.
How Search Engines Work?
To understand SEO, let’s quickly look at how search engines work. Search engines use automated ‘web crawler’ or ‘web spider’ programs to crawl the web. These programs scan web pages, read and collect content on the pages, and follow the external as well as internal links. They then send the collected information to the search engines database, or index.
When a user visits Google and types something in the search engine, the query is then matched with the information in Google’s index to find the most relevant results. The effectiveness of a search engine is based on how well it answers the search query, and how closely it matches the results that the viewer wants. This is what the search engine’s algorithm does. The algorithm basically compares the page content with a number of factors to measure relevance. The higher the page scores, the more relevant it is to the viewer’s search and a higher ranking on the search engine results page. Some of these factors are more important than others, and the algorithm changes over time with updates.
Your role in SEO
While different search engines have their own algorithm for ranking pages, it is important to understand the general factors for all algorithms to influence them and improve the search result position of a website. That is what SEO expert do and that is what this course will help you achieve. SEO can be done in two ways: offsite and onsite.
Onsite SEO involves things to do with your website, which is where good website setup and design for SEO comes into the picture. You tweak the target keywords, site structure, HTML markup, internal links and other elements to achieve this.
Offsite SEO involves things that are much less in your control, like the number of people linking to your site and the number of backlinks you get.
This guide is for developers and designers and focuses on the aspect that you have the most control over: onsite SEO. As for offsite SEO, you can achieve it by just basically doing your work well: designing a great website, producing useful content and keeping active.
Now that you know the basics about SEO and the role of website setup and design for SEO, let’s take a closer look at the course layout:
Section 1: Website Setup and Design for SEO
In just a single section, we learn all there is to know about good website setup and design on SEO. Starting with the importance of focusing on visitors, which we touched upon in the beginning, to the importance of the theme in general, this section covers all the large aspects of optimized design. It also covers the smaller elements, like HTML tags (headers, alt tags, meta tags, and more).
Outside the website design and development, the section focuses on the importance of website hosting, accessibility and more. It covers latent semantic indexing, a indexing and retrieval method that is vital for document indexing and helps identify patterns of word distribution in documents.
Finally, the section evolves to focus on the technology behind SEO, and the importance of blogging and its role in optimizing your site. And it ends with some really helpful tips on what to do and what to avoid when it comes to website setup and design for SEO.
- Focus on Visitors
- Focus on Quality and Uniqueness
- Focus on Website Theme
- Focus On Domain Name Part 1
- Focus On Domain Name Part 2
- Focus On Website Hosting
- Focus On CSS
- Focus On Header Tags
- Focus On Alt Tags
- Focus On Meta Tags
- Example Meta Title Tags
- Focus On Meta Tags
- Example Meta Description Tags
- Focus On Meta Tags
- Latent Semantic Indexing
- Focus On Accessibility
- Focus on Validation
- Example Accessibility and Validation
- Focus On Redirects
- Focus On New Technology
- Focus on Blogging Part 1
- Focus on Blogging Part 2
- Example focus on Blogging
- Focus On RSS Feeds
- Example RSS Feeds
- Useful Dos for SEO
- Useful donts for SEO
What Are the Pre-Requisites To Website Setup And Design For Seo?
Learning website setup and design for SEO is very useful to make a successful website. Here are some of the requirements and skills that you would need, however, before enrolling in this course:
- A basic understand of how to use a computer and how the internet works, particularly how site surfing and moving between sites work
- An understanding of basic elements of website design and layout
- A basic understanding of HTML is very helpful and speeds up the learning process
The main target audience for this course can include:
- Website developers and designers who want to learn SEO
- Website owners who want to get more insight on how to improve site SEO
- SEO marketers looking to get a hands-on view on how to make an SEO-friendly website
The course is essentially suited for anyone who wants to start learning how to develop a website while optimizing it for search engine visibility.
- Is this course for me?
This course for website setup and design for SEO is suited for beginner web developers who want to learn more about developing an SEO-optimized site. If you have the interest and aptitude, you should be able to pick up this course easily. However, absolute newbies in the web developing world may find the content a little difficult to follow without adequate understanding of the basics of website design.
- Is there a particular order to follow?
With only five sections and 16 lectures in total, this course is designed for going through as a whole, and you stand to gain the most by following the same order as the course structure. However, you can go through each section to learn more about that particular aspect of website setup and design for SEO, provided you already know enough about the web development or SEO.
- Where can this be used?
The knowledge you gain from this course on website setup and design for SEO can be used for designing your own website from scratch, or to tune your existing site to make it more SEO friendly. It gives you the tools and skills needed to roll up your sleeves and tweak your site or develop one entirely to get the highest search engine ranking.
I’ve been dabbling with web development for a while now and have my own blog too, but SEO has always been something I never understood. This course has helped me get a better understanding of SEO and I have been revising my blog to make it more attractive. Hopefully, you’ll find my site right at the top of the results pages!
As an SEO expert, I was more focused on the offsite parts of optimization. But I was looking to enhance my skills and learn a bit more about the website development part. This course helped me do that, and gave me greater confidence in onsite optimization. It also gave me newfound respect for my team of web developers.
I’m new to SEO and web development in general. While the course was pretty short and concise, I did have to do a little of background research on my own to keep up with what was being taught. Nevertheless, I do not regret going for this course. In the end, I learned a lot more about web design and SEO than I would have if I went for a more basic course.
Career Benefits Of This Training
This course can be a great kick-starter to the world of website design and SEO, and give you a good foundation for designing a website that is well-optimized for search engine visibility. But you still need real-world training and teach yourself the abilities and skills for designing, developing and publishing sites that are functional, optimized and beautiful.
The value of this course is that it gives you the skills and resources to get started in the right path. It helps you learn and implement the foundations for good search engine optimized website design and avoid design problems that could doom your site in the long or short run.
Keeping yourself up to date
With the web design industry moving faster, it is important to keep adding skills to your site and understand how to make your site perform better and keep up with the latest techniques and trends. This course helps you do that, and teaches you new techniques that make you a better web developer and/or SEO marketer.
Learn at your pace
Another huge benefit of this course is that you learn at your own pace. In this day and age, not every professional has the time to spend on visiting a classroom and attending lectures. This course gives you the flexibility to learn on your own while also giving you the skills needed to become better at your obs. You can slow down when you are not sure about certain aspects, or skip the parts that you are already clear about.
A strong foundation of skills
Are you starting out completely fresh in the world of web design? The course can be a little overwhelming in that case, but if you pace it right you can complete the course while also learning the basics of good website design. It is great for young designers and for those who want a little help with learning the essentials of optimized web design.
|Where do our learners come from?|
|Professionals from around the world have benefited from eduCBA’s Website Setup and Design for SEO courses. Some of the top places that our learners come from include New York, Dubai, San Francisco, Bay Area, New Jersey, Houston, Seattle, Toronto, London, Berlin, UAE, Chicago, UK, Hong Kong, Singapore, Australia, New Zealand, India, Bangalore, New Delhi, Mumbai, Pune, Kolkata, Hyderabad and Gurgaon among many.|