This is a online course is to gain comprehensive understanding of International Marketing. The aim is to learn about International Marketing and how it should be done. The tutorials will help you learn about Terms in international marketing, Importance, Problems & International Perspective, International Trade Theories & Barrier, International Market Entry Methods, Researching Foreign Markets,Culture and Buyer Behaviour, Governmental & Political Risks, Financial Risks & Currency Concerns, Organising for International Markets, Distribution, product Strategy, Branding and Price, promotion and marketing Strategy. At the end we look at the case study on Starbucks Corporation.
Verifiable Certificate of Completion for each course | Lifetime Access