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13 Important Aspects of Technical SEO

Technical SEO

Technical SEO- If you own a site then you would definitely know that SEO matters a lot to do online business. We all know content is the lifeblood of SEO. But SEO is as important as the content. Technical SEO just refers to any SEO activities that does not include the content. It is a foundation which gives your content the best chance to rank in the search engines through relevant keywords and phrases. Technical SEO is the main reason for the search engines to crawl to your website and index your site. Technical SEO can analyze the search engines techniques in accessing and crawling to your site.

If the search engine crawls to your site easily then it means there are more chances for ranking higher which in turn brings more traffic to your site.

Note: Become an SEO Expert
Learn to attract new customers through web traffic. Discover how to analyze and optimize your site. Pratice Onsite and Offsite Optimization.

Why Technical SEO is important

Imagine a car with a super sporty body and a good fuel capacity, but if it does not have the good mechanics (like engine, brakes, etc) to run with ? Will it be powerful and successful ? Definitely Not. The same is with SEO. Even if you have great content in your site and if your website is not technically sound then the users are not going to find your website great. Technical SEO should be combined with other SEO factors to make your SEO campaign successful.

In this article let’s look after few of the technical aspects of SEO.

  1. Conduct a technical SEO audit

Technical SEO audit is the process of finding out if there is any issue acting as a hindrance when the search engine crawls to your site. It also lets you know the possible opportunities to improve the site performance. The simple way to conduct this audit is to create a template of all the technical problems and then resolve it one by one.

This audit involves solving multiple H1, internal linking errors, duplicate content, search engine robots blockage, URL structure, page speed and other few areas.

There are also tools available to conduct technical SEO audit. These tools will do a lot of work for you in finding out the errors and fix it.

  1. Mobile Optimization

Mobile optimization has become a must because mobile users have increased to a great extent than desktop users. If your site is not optimized for mobile yet then it is definitely a bad sign. The mobile traffic has overtook the desktop traffic recently. It means that the mobile users are the ones who visits the site and make purchase.

You always need to be where your users are. You need to optimize your site for mobile users. People should be able to use your site effortlessly. This will help you to increase the conversion rate of your site.

Make sure that your mobile site is working properly on all mobile devices and networks. Do this with a simple check, just open your site in a mobile. But this isn’t the only way to check your site. Because later people might get trouble opening your site in some other phone. There are tools to check if your site is mobile friendly. One such tool offered by Google is Mobile Friendly Test. In this tool you can simply enter your website and then the tool tells you if there is any issue including the HTML and CSS.

  1. Check the Robots.txt file

Robots.txt file will tell the search engine which parts or pages of the site to be crawled and which pages not to be crawled. The crawled pages are those which are visible to the users and the pages which are not to be crawled are visible to the site administrators. The reason to check for this file is that sometimes the entire website may have been blocked by the site owners. This is normal to happen during the development stage of a site. And when the site comes live the site owners forget to update this file and as a result the new pages of the site or sometimes the entire site is not indexed and crawled by the search engine.

Check your robots text file frequently to ensure that it is updated to the changes you make to your site. Robots.txt file should always be your preferred factor to check whether your site is working properly.

  1. Duplicate Content

Search engines hate duplicate content. Duplicate contents can be found on both on site and off site. You need to be careful in finding out both. If a website has more number of duplicate content then the search engine will penalize the site. The most common form of duplicate content is using facets. To avoid this type of duplicate content you need to differentiate one page from the other using the title, heading tags and meta description for those pages.

Your home page content always needs to be unique. You need to regularly update the contents of your site to ensure that your content is unique. If you copy the content from any famous site then the site will simply outrank your site.

Creating canonical URL’s are the best way to eliminate the duplicate content in URL.

  1. Site Structure

You should just use your common sense when structuring your site. Your site architecture should be the best for both the users as well as the search engines. If your site has a clear structure then the search engines can easily crawl to your site and the users can easily navigate around the site. When your structure your site make sure that all the important pages are linked from the home page.

Keep your site simple, with logical paths and clean URL’s. Whenever you update your site structure make sure to implement a 301 redirect from the old page to the new one. You might also use canonical tags.

  1. Page or site Speed

Page speed refers to the time taken by the search engine to load the content of a page. Speed is considered as an important ranking factor by Google. A fast loading site is most likely to get better ranking in search engines. If the site loads slowly then the visitors will lose interest in your site which in turn increases the bounce rate of your site. Increase in bounce rate will decrease your sales.

Google’s Page Insights is a good tool used to find out if there is any issue with the loading of the site.

  1. XML Sitemap

A sitemap.xml contains all the URL’s of all the pages of your site and shows the structure of your site to Google and other search engines. It tells the search engine what the site is all about and how it is structured. Through the sitemap.xml search engines can easily find a page which otherwise would have been hard to find. Ensure that your xml file is up to date and contains all the important pages of your site.

Content Management System will help you to create such xml files. You can also write your own code.

  1. Error Pages and redirects

When the search engine crawls to a site, sometimes you might see a page error and a code. These codes are called status codes and the most common codes are explained below for your reference

  • HTTP 200 – When you try to crawl to your site you will get this code which means that the request is successful and the page is found with the content.
  • 301 – 301 is a permanent redirect. This is shown when a page is permanently moved to a new location or deleted permanently. This tells the search engine to move the link juice from the old URL to the new one.
  • 302 – This is a temporary redirect. This informs the search engine to retain any link juice on that URL only and not to redirect to the new page.
  • 404 – This code says that the page is not found. Getting a 404 error is sometimes dangerous. It should be avoided. If you find any 404 error in your site find out where it is coming from because sometimes it might be due to a simple spelling mistake in the URL.
  • 503 – 503 means the service is unavailable. If you are taking your site offline because of some maintenance then send out these errors 503. Search engines will consider this code as a temporarily not working site. You can also redirect your site mentioning that your site is under maintenance.
  1. Force a Single domain

You can have two or more domain names for your site. But the best practice is to have a single domain name to reach your site. Set the correct HTTP headers for that single domain to be known.

  1. Structured Data

Structured data is the main component in any data or information. Search engines have created a common language to read the data. Such language includes Schema, microformats, microdata and RDFs. These languages are used to explain in detail about the information.

  1. Meta Tags

The meta tag you should be more concerned about is the Meta description. It does not have a great impact on your ranking but this is the main reason for the browsers to click on your site. Meta description is what which tells in brief about your site in the Search Engine Ranking Pages (SERPs). But don’t stuff your meta description with keywords. Every page of your site should have a unique meta tags with a proper title and a clear description. This should temp the user to click onto your site.

  1. Optimize your images

Compress the images of your site. Sometimes the images might have meta data that will occupy a lot of space. Delete such data Use a tool or a plug-in to compress the data. Combine many small images to form a single file called ‘sprite’. Usually navigation icons and logos are included in sprites. If you are using sprite, you can intimate the browser through CSS to tell which part of that image to be used.

Alt tags can be added to image that includes a brief description about the image. The alt tags can also include the keywords. You can add a name to the image which is relevant to it.

  1. URL structure

The URL structure is yet another important technical factor in SEO. In the early days the URL’s were so confusing. But now a days the URL’s include the keywords which makes the search engine easy to understand what the page is all about. These URL’s also attract the users to click on the link. Examples are given below

URLs in the early days

site.tld/page.php?page_id=502

URLs now

site.tld/10-seo-myths-to-leave-behind

When making your URL keep all these simple tips in mind

  • Do not include extraneous characters in your URL
  • Shorter the URL’s, the more effective they are
  • URL’s can contain numbers and alphabets
  • Avoid underscores
  • Sub domains rank better
  1. Semantic Page Mark-up

Use the HTML like H1,H2,H3 and so on. H1 is used for the most important titles and H2 for the next level and H3 for the next level and so on. Search engine will use such tags as guideline to understand the content and crawl to the pages. HTML sitemap will also help the visitors to navigate through your site easily.

  1. Create a Podcast

If you are more scared to deliver the messages to a live audience then you can create a podcast. Through Podcast you can deliver the messages in your expert area and drive more traffic to your site. In the beginning you will feel like you don’t have enough audience to listen to you. But gradually it will increase. Try to promote your podcast on social media which will help you get more listeners.

Another way to make your podcast popular is to invite a guest who has lot of followers and can request them to promote your podcast.

Note: Become an SEO Expert
Learn to attract new customers through web traffic. Discover how to analyze and optimize your site. Pratice Onsite and Offsite Optimization.

Technical SEO Conclusion

This article is just a beginners guide to technical SEO but in real there are lot more to explore about technical SEO. SEO experts learn in detail about these tactics of technical SEO and practice these skills for years to become an SEO expert. Apply this technical SEO to your site and fix any errors to make your website perfect.

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