Updated April 18, 2023
In order to reach the top of the SERPs, your website needs to be the best in class. Furthermore, it must be the best in that industry. There are a number of free SEO tools for websites that can help you achieve your site’s goal.
Keyword research SEO tools
Below is the list of SEO tools for websites that will help you to find the best keywords.
Wordstream is a free keyword SEO tool for websites that offer thousands of keyword suggestions from a huge database. This free tool performs very well than some of the paid keyword suggestion tools available in the market.
2. Keyword eye basic
A keyword eye basic tool is also a keyword suggestion tool, but it is more of a visual type. This tool is best for brainstorming sessions.
3. YouTube keyword tool
The YouTube keyword tool is a keyword research tool that works best not just for videos but also for all kinds of content.
Ubersuggest is the best tool for creating unique long-tail keywords or phrases. With this tool, you can instantly get a lot of keyword suggestions from real user queries. These keywords can be used to make your online marketing more effective.
Below is the list of tools that will help you with developing unique content with the best keywords.
1. Anchor text over-optimization SEO tools
This tool helps to identify the areas of risk due to anchor text over-optimization. If any of the keywords or phrases are overused, using this tool, you can easily identify those keywords and take steps to modify the anchor text of specific links.
2. Convert Word Documents into Clean HTML
This is a free converter tool through which documents created using any word processing software can be converted into HTML format.
Copyscape is an online free plagiarism checker tool. This tool allows you to enter your URL to detect if there is any duplicate content. By using this tool, you can easily verify whether the content is original.
Below is the list of technical SEO tools for websites.
1. Xenu’s Link Sleuth
Xenu’s Link is a spidering software that checks websites for broken links. This tool verifies the normal links, images, frames, backgrounds, and local image maps. Users can derive reports from this tool.
2. Robots.txt Generator
Robots.txt is a file that is located in your home directory. Search engines look into this file before entering into your site to know which files or directories are not allowed to see. This tool also blocks the unwanted spiders who crawl into your site just to get the details of your business.
3. Robots.txt Checker
Robots.txt Checker is a program that will analyze the arrangements of a robots.txt file to check whether the format is valid.
4. URI valet
Make use of the URI Valet Check Header Services to view the total number of HTTP requests; time is taken to download internal and external links. It also verifies the server headers for all the links.
5. Title and Description Optimization tool
This tool gives you knowledge about the titles and descriptions used by the top competitors in your industry. This tool will let you know the strategy of your competitors.
6. Image SEO tool
The Image SEO tool will help in determining whether all the images in a particular website is as per the standards of basic image SEO techniques. Simply enter your website URL into this tool and click submit. This tool will check the image name, attributes, and dimensions. If the tool finds any error, then it will give an alert to the user.
7. Schema Creator
This tool will help you in creating HTML. The schema is used to identify the information of a product.
8. Google Snippet Preview
Google Snippet Preview appears in Google search and helps to increase the display to the searchers of Google.
9. Structured Data Testing Tool
A structured Data Testing tool is a simple tool to validate any structured data type in websites. You can enter your URL or HTML code directly. The tool will alert you about the errors.
10. XML Sitemap Generators
This tool generates free Google sitemaps online. This tool will help search engines to index your blog better than before.
11. XML Sitemap Inspector
XML Sitemap inspector will validate the XML Sitemap.
- Enter your sitemap.xml URL in the textbox.
- Click the Validate button.
- The tool will check whether all the links in your sitemap are free from errors.
- Download the error-free sitemap
- Ping to all search engines
12. Pingdom Website Speed Tool
This tool tests the loading speed of a page examines it and finds the hindrances.
Fiddler is a web debugging tool that records all HTTP traffic between your computer and the internet. This is an awesome tool to understand the performance of your site better.
14. Microsoft Free SEO Toolkit
Microsoft has created a Free SEO Toolkit to do SEO audits and give detailed reports of your website.
GTmetrix tool is yet another tool to examine the page speed of your site. It also gives you ideas to improve the essential part of your website. This tool is user-friendly and is reliable.
16. Wayback Machine
The Wayback Machine tool is the historical archive for a site. It acts as a detective tool. If anything on your site has changed and you don’t have a backup for it, then you can use this tool to figure out what has happened.
Social Media plays an important role in SEO and marketing campaigns. Hootsuite is a tool to manage such social media. It is helpful in promoting new content and staying on top of opportunities.
SEOquake is a popular SEO tool that helps to get information about a wide range of parameters like page rank, traffic, links, Google index, and others. This tool also highlights no-follow links. This tool is easy to install and use.
Free Google SEO Tools
Whatever your business or industry, you will definitely have a love-or-hate relationship with Google. Google offers a lot of free tools to help you optimize your marketing efforts. Here is a list of free Google SEO tools for websites offered by Google that you should consider for your SEO campaign.
1. Google Analytics
We all know about the frustration of keyword data analysis. This free tool will help you to measure your sales and conversions. It also lets you know your visitor’s behavior. Google Analytics lets you.
- Understand the high-performance pages of your site
- Measure the success of your social networks
- Create better-targeted advertisements
If you are not using analytics in your marketing campaign, then you are behind the competition.
2. Google Webmaster Tools/Google Search Console
Google Webmaster tool is now known as Google Search Console. This tool is the plum choice to be used to keep everything running smoothly on your site. Google Webmaster Tool helps to know how the Google spider reaches your site and indexes it. This tool helps you to
- Find the top search query which drives more traffic
- Find the links that drive more leads
- Shares information related to the pages and site visibility
3. Google Insights for Search
This tool will help you to compare the search results between different regions, categories, and time frames. This tool helps in identifying the most used search terms and finding potential customers through such search reports.
4. Google Adwords Keyword Tool
Google Adwords is the most significant tool for ascertaining keyword volumes. This is a tool that will help you to deliver the best content to your visitors by identifying the best keywords. It will increase leads to your site, thus increasing the search rank.
5. Google Alerts
This tool holds an important place in many online marketers’ hearts. Google alerts are an email sent to you when Google finds any new results related to your search term. Google Alerts tool will let you monitor the competitor’s strategy in keywords. It will also help you to track the latest keyword, which is closely connected to your keyword. Good old Google alerts.
6. Google Trends
Google Trends is a great tool for comparing traffic for different search terms. This tool lets you find out more popular search terms that are related to your business or product. You can compare several keywords at a time. It is highly helpful for creating alluring content. This tool will definitely help in your SEO campaign to know about your competitors.
7. Google Website Optimizer or Content Experiments
What was called Google Website Optimizer is now known as Google Analytics Content Experiments. The name itself implies that it is now connected with Google Analytics. It is Google’s website testing and optimization tool. It will test the entire pages of a website and will help in knowing the effective page of your site. This is a great way to dip your toes into the water before making a huge investment. By finding out effective content and pages, you can follow the same strategy to drive more leads to your site.
8. Double Click Ad Planner
The double Click Ad Planner tool will help you in creating a successful online marketing campaign. The tool will let you track the competitor’s site for statistics related to keywords and views. Such statistics will help you tailor your marketing campaign.
9. Google Page Speed
Site speed has an effect on your site’s visibility. Luckily, Google’s Page Speed tool will help you to find the reasons for your site’s slow loading process. This tool includes a Page Speed Insights browser extension for Chrome and Firefox, which provides even more details. The speed of the loading time of a site decides the conversion rates and bounce rates.
Google+ was created by Google to share, create, and work jointly. Marketing your brand or product through Google+ circles will help you in getting backlinks to your website.
11. Merchant Centre
With this Merchant Centre tool, you can upload your products’ details to the Google Search Product section and other search services of Google, allowing the shoppers to find your products easily in Google.
12. Google Sitemap
Looking for yet another free tool for websites to increase the visibility of your site or create more traffic?
Opt for Google Sitemap
Submitting a sitemap to Google will let the search engine know in detail about all the pages on your site. Through this tool, you can inform Google about the latest update of your schedules or content.
13. Google Consumer Surveys
Understanding your audience is the key factor in making your site more successful. Google Consumer Survey is a free tool to measure site satisfaction. You can get to know the details of how your consumers look at your site and what is their experience with your site. This will be very much helpful when you are launching a new site or a new concept.
14. Google My Business
Be found by customers across Google.
Google My Business lets you directly connect with your customers through search, Maps, or Google+. It is yet another free tool that puts your business info on Search, Maps, and Google+ to make you more visible to your customers. It helps the customers to find the right information at the right time, thus increasing the number of loyal customers.
15. Google Tag Manager
Take control of your tags using this tool. Google Tag Manager allows you to
- Update tags and code snippets on your site or mobile app directly without involving a website developer or an IT person
- Update configuration and flag values of mobile apps
Instead of waiting for months to update your site codes, Google Tag Manager lets you create new tags with just a few clicks.
So that’s it – 15 free SEO Tools for Websites from Google, from keyword research to content development. There is a lot more you can do with such tools. We have just listed a few important SEO Tools for Websites, but there are also other free as well as paid tools for websites that can help you achieve your goal.
We hope that this EDUCBA information on “SEO Tools for Websites” was beneficial to you. You can view EDUCBA’s recommended articles for more information,