Updated June 9, 2023
Introduction to Mixpanel Alternatives
Mixpanel is a website and mobile application behavioral analytics platform that helps you know how users interact with your product and when. To analyze, measure and improve customer experience, Mixpanel provides a platform for online platforms that thoroughly use statistics, trends, event tracking, and other crucial data to make better decisions. Mixpanel is an excellent tool, but surely it’s not the only one out there. If Mixpanel is a little heavy on your pocket, does not suit your requirements, or wants to look at something else out there, we have covered you!
Top 7 Alternatives of Mixpanel Alternatives
Let’s have a look at Mixpanel Alternatives.
1. Hotjar
A great alternative to Mixapnel, Hotjar is an extensive user analysis and a tool to optimize conversion rate. Hotjar facilitates user interaction with your website or app and the changes to optimize the customer experience. Heatmaps provide a visual overview of what your users do with their clicks, taps, and display behavior on your website/app. You can also see visitor recordings and where and when your users are stuck. It is essential to have this data to optimize your conversion funnel, as you can see where, when, and what can be done to prevent it. You can directly participate with your website visitors through surveys, polls, and feedback forms to ask them questions.
2. Woopra
Woopra offers end-to-end client travel analytics to track, analyze and optimize each step of your customer travel. Woopra analyses various points of contact, examines how visitors move through your website, marketing campaigns, and products, and reports them in detail. Woopra’s profiles are a great feature, and they provide information about the person who interacts with your website, makes payments, opens emails, or uses important product features. You can see your last visit, pages, social media profiles, and more! Real-time messaging can be triggered to assist and support your website visitors whenever they are about to leave or encounter any difficulties. Users may trigger emails automatically or post Slack or update user-driven Salesforce fields.
3. Zoho Pagesense
Zoho Pagesense, a platform for optimizing the conversion rate and a great alternative, is the last on our list. This page allows you to track, analyze and optimize your website based on customer and data use. Users can create business objectives to monitor key measurements and use funneling to see which pages are significantly decreased on your website. Heatmaps provide insight into users’ most frequently used features and scroll patterns, while logging helps to supply data on individual customer behavior. You can also create landing pages in Zoho Pagesense to test different versions A/B and see what resonates most with your audience.
4. Kissmetrics
Kissmetrics offers deep insights into how visitors interact with your website and participate in highly focused email and Facebook campaigns. Kissmetrics never lets visitors slip through your sales funnel with strong customer segmentation and precise targeting. You can trigger behavior and attribute automated e-mails to ensure customers are engaged. You can measure the impact of the email campaign to analyze the strategies for driving sales as well.
5. Google Analytics
Google Analytics is the most popular website analytics tool and is free to choose from our list. The go-to tool for most of people there is Google Analytics, which is a traffic analysis tool market share of 85%, which is 55.5% of all websites! Google Analytics provides companies with critical data to understand their website and app users better and evaluate their marketing and conversion activities.
6. CleverTap
CleverTap is the only integrated retention analytics and engagement platform. Create more meaningful customer relationships, whether you have just launched an application or millions of MAUs, to increase customer retention and value for life. With CleverTap, the needs and costs of integrating and maintaining several platforms can be removed for users to analyze, segment, and interact with users on mobile and websites.
7. MoEngage
The MoEngage team designed a smart marketing solution to help you build, view, and implement omnipresent lifecycle campaigns. The idea is to engage users proactively, regardless of the canal you use, and construct a marketing workflow to help you determine the customer journey as you shop. MoEngage has an AI algorithm that can offer your customers personalized suggestions for increasing their commitment and boosting their revenues.
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This is a guide to Mixpanel Alternatives. Here we also discuss the introduction and top 7 alternatives of Mixpanel along with an explanation. You may also have a look at the following articles to learn more –
