Updated April 18, 2023
Difference Between Content Management vs Knowledge Management
Content management is managing content throughout the lifecycle of the content. It starts with creating, storing the content, and deleting it from the system. Content is not necessarily hardcore text it can be anything and everything from text to multimedia, to videos, audio, and multimedia. Content management is a system it varies from company to company and industry to industry. Managing knowledge is about getting the correct knowledge at the right time to the right person. Knowledge management includes the creation of knowledge, sharing of knowledge, storage of knowledge, and refinement of knowledge. This article will see the difference between Content Management vs Knowledge Management.
What is Content Management?
The management of content is important in order to achieve business goals. An organization’s content management is a systematic assortment and organization of information for attaining and acquiring business goals.
The stages of content management include
- Content creation using different sources, writers, methods, and technologies.
- The content is edited after content creation. Editors modify the content per the company’s requirements.
- After publishing the content, the content is available online to audiences.
- Managing the oversight of the content, that is, managing the content updates and version controls.
- Removal and deletion of content.
Managing content is not enough to access the correct version of a document, and recording the same document is important. In simpler language, content management is neither a single technology nor a methodology nor a particular process. It is an amazing combination of tools, methods, and strategies in order to use the delivered information that has been captured, managed, stored, and preserved in supporting the very important organizational process through the entire lifecycle of the content.
These documents are not easy to manage. Hence, the entire process must be arranged as a content management system. Information is a lot to handle because it has increased over time due to different streams of sources. These sources are the web, the thumb drive, the cloud, smartphones, and others. The huge inflow of data and documents is necessary for accurately structuring and managing the information.
What is Knowledge Management?
Duhon, in 1998, defined knowledge management as an approach in a discipline that has an integrated approach to recognize, incarcerate, calculate, repossess, and share information assets. This information is a valuable asset with knowledge for the audiences. This includes different databases, important and relevant documents, policies, and procedures of the company and the organizations, revamping the older expertise, and the individual worker’s experience.
In today’s knowledge economy, the creation and diffusion of knowledge have become the most important to fight competition. Compared to other valuable commodities, knowledge possess other characteristics that are absurd, for example:
- Using up knowledge does not consume knowledge.
- Knowledge is not a loss if transferred to someone else.
- The ability to use knowledge is scary. However, knowledge is in abundance.
- The knowledge of the organization walks out of the office as and when their day at work ends.
Knowledge management is an on-purpose and systematic synchronization of a company’s employees, processes, technology, and the entire organization structure for adding value, reusing, and innovating knowledge. This coordination is possible only by sharing, creating, applying knowledge, and adding valuable lessons. And its best practices to the memory of the organization in order to continue the best organizational learning.
Head To Head Comparison Of Content Management vs Knowledge Management
Content Management vs Knowledge Management Infographics.
Now that you understand the terms, let us understand the difference between the two. Yes, you are right. There is a difference between the two. Even though both offer tools to manage and share information, they are still different in several ways. And the differences are very conceptual between the two simply because they are subtle and not blatant only because they have different perceptions of information.
Key Differences of Content Management vs Knowledge Management
Some key differences between Content Management vs Knowledge Management are as follows:
1. Meaning content and knowledge
The most systematic piece of information is content. Depending on the type of context, content must have a certain parameter, precisely the content’s structure, and relevance. Hence content needs to be very systematic. On the other hand, knowledge applies to anything. It can also document the thoughts of the employees of an organization. Hence quantifying knowledge is more difficult as compared to content.
2. Creation or generation of Content Management vs. Knowledge Management
There is a huge difference between creating and generating the two. Content generation is limited to people like publishers, editors, or content creators. These people can only make or generate content. Hence, everyone is not authorized to create content. Content creation belongs to a few specific people. However, creating knowledge is easy than content creation. Anyone and everyone can create content and still be equally useful and valuable to others.
3. A difference in their nature
Content will address a single issue at hand. For instance, the writer will either choose a topic or assign a topic to write what he feels is relevant about the topic. Since the content circulates regardless of demand, it revolves around one topic. Knowledge, on the other hand, is related to the questions asked. Here the questions are asked, and new answers are generated based on the old knowledge. As a result, it is stated that knowledge is only born once you ask questions. The more questions you ask, the better understanding you develop.
4. Actionable and non-actionable
Compared to content, knowledge is hardcore actionable information, whereas content is not actionable information. The latter is based on what the writer feels and interprets. Knowledge is information for making decisions, solving problems, or answering questions. It is only a piece of Know-How. Likewise, knowledge management is only about a single topic or question and revolves around structuring how to specify the needs. Content management is not knowledge, but it can be answers to questions buried inside the content. However, knowledge management is much larger than that. The purpose of solving queries or making decisions is not content management.
5. Structure differences between Content Management and Knowledge Management
The structure of knowledge separates the problems and the questions from the source of the atmosphere or the environment. Knowledge underlines the cause of the situation, gives its answers or resolution, and exposes other related topics and events. In short, knowledge tells you what to do in what situation or condition and how it is supposed to be done. On the other hand, content management only adds a veneer to the structure. That content only gives it the finishing touch. In contrast, knowledge management is not just the veneer. It is the entire structure, and the veneer is useless without the structure.
6. Help workflow
Content management is necessary to complete the work. But, it is not doing it. CM is removing the files from a cabinet, using them, and returning them to the cabinet. Yes, it is a very important part of the information, enabling us to finish the work. However, it is less important than knowledge management because KM is the work. Because, as per experts, there are other ways of solving the problem. It is the solution to the problem. It is problem-solving ways. The flow of work integrates into Knowledge management. Knowledge exists now rather than waiting for a future purpose that will never occur. Lastly, content can be modified and molded as per the knowledge.
7. Usage of Content Management and Knowledge Management
A CM system is unnecessary as it does not include many cultural changes. CM works on one group simultaneously, and the logic is simple and clear. The biggest obstacle to Knowledge management is several people or motivating many people to use it continuously daily. The only way of improving it is by the constant use of it by its users. People do not spend enough time sharing knowledge, as they are either reluctant to spend time or even knowledge. Not sharing knowledge will either keep learning insufficient or outdated. This will make people lose confidence and less likely to use their knowledge. Unless people use the KM system actively, the entire initiative of creating it will go down the drain.
8. Steps or creation difference of Content Management vs Knowledge Management
CM supports publishing pages and sites, whereas KM Publishing supports small and large articles.
Content management is frequently updated, either yearly, quarterly, or monthly. However, weekly, daily, and even hourly updation is available in knowledge management.
Only authorized content creators and site developers are contributors to CM. Employees, partners, or even the organization’s customers use KM.
9. Management of Content Management vs Knowledge Management
Managing content is a dedicated process. It has dedicated authorities and can be a primary or a secondary job function of an organization or its team. Managing KM is a regular and ongoing job function, and authoring KM is the responsibility of the ecosystem.
10. Process of Publishing
CM publication process is staged for approvals, often similar to sources codes of productions, tests, and Dev. However, KM Publishing authorizes, approves, and publishes KM in a productive atmosphere. Hence, CM includes planned publishing, whereas KM is based on the resolution.
CM’s consumption is based on 1 to 2 primary consumption points. In contrast, KM’s consumption points are completely based on the interest of the reader or the audience.
11. Captures and creates
KM or knowledge is critical to the business incarcerated as a co-product of daily interactions at work. However, this can only be successful if it is a valuable part of the work process. Also, KM should be integrated with the existing system. However, CMS helps create new knowledge and refresh the existing ones with the help of layering better words and language to make it interesting for the audiences.
12. The philosophical difference between Content Management vs Knowledge Management
Building the most useful and intelligent workforce possible is all about knowledge management. Hence the main difference between CM and KM is philosophical and not technical. Do not judge only the software features. To improve and communicate intelligence to your employees, you must choose a knowledge management software system for your organization. However, if you aim to polish the content of your knowledge or available knowledge, you must select content management software.
The importance is to understand the application or the usage of the upcoming demands on the process of the workflow. Instead of being more motionless and sticking to the process of creating, managing, and publishing the flow in most CMS companies, the organizations need to accept more fluent capturing, routing, and converting workflow, along with being able to measure the entire process from a single knowledge management system.
This article has guided the top differences between Content Management vs Knowledge Management. Here we also discuss the Content Management vs Knowledge Management key differences with infographics. You may also have a look at the following articles –