EDUCBA

EDUCBA

MENUMENU
  • Free Tutorials
  • Free Courses
  • Certification Courses
  • 250+ Courses All in One Bundle
  • Login
Home Finance Finance Resources Top Finance Books Behavioral Economics Books
Secondary Sidebar
Finance Blog
  • Accounting Fundamentals Resources (720+)
  • Asset Management Tutorial (200+)
  • Banking (44+)
  • Corporate Finance Resources (374+)
  • Credit Research Fundamentals (6+)
  • Economics (104+)
  • Finance Formula (384+)
  • Financial Modeling in Excel (16+)
  • Investment Banking Resources (142+)
  • Investment Banking Careers (29+)
  • Trading for dummies (69+)
  • valuation basics (26+)
  • Insurance Resources (15+)
  • Top Finance Books (33+)

Behavioral Economics Books

Best Books to Learn Behavioral Economics

Behavioral economics books is a mix of behavioral psychology and economics. It incorporates how human behavior drives the economy of the world as a whole.

The Behavioral Economics Books in this list act as guides for everyone- beginners and professionals. You use them to learn new things about the field of behavioral economics or get updated about the latest changes in it.

Below we have provided a list of the top 10 behavioral economics books that can help you access better knowledge and tips on manipulating business behavior.

Start Your Free Investment Banking Course

Download Corporate Valuation, Investment Banking, Accounting, CFA Calculator & others

# Book Author Published

Rating

1 Predictably Irrational Dan Ariely 2006 Amazon: 4.6

Goodreads: 4.12

2 Thinking Fast and Slow Daniel Kahneman 2013 Amazon: 4.6

Goodreads: 4.18

3 Influence Robert Cialdini 2006 Amazon: 4.6

Goodreads: 4.21

4 The Why Axis Uri Gneezy and John List 2013 Amazon: 4.4

Goodreads: 3.66

5 Happy Money Elizabeth Dunn and Michael Norton 2014 Amazon:4.3

Goodreads: 3.69

6 Paradox of Choice Barry Schwartz 2005 Amazon: 4.4

Goodreads: 3.84

7 The Darwin Economy Robert H. Frank 2012 Amazon: 4.2

Goodreads: 3.76

8 Nudge Richard H. Thaler and Cass R. Sunstein 2009 Amazon: 4.5

Goodreads: 3.84

9 Scarcity Sendhil Mullainathan and Eldar Shafir 2014 Amazon: 4.5

Goodreads: 3.94

10 The Upside of Irrationality Dan Ariely 2011 Amazon: 4.5

Goodreads: 4.03

Now let us individually go through each book on the list.

Top-10-Behavioral-Economics-Books

Book #1: Predictably Irrational

Author: Dan Ariely

Behavioral Economics Books-Predictably Irrational

Purchase this book here.

Book Review

The book Predictably Irrational is about using rationality in making decisions. It incorporates social science into economics to briefly study the effect of decisions on society. The book explores the necessities behind our economic decisions beyond our imagination. Learning about our behavioral habits contributing to lessening our economic resources is also a must-have.

Key Points

  • The book enlists people’s irrigational economic choices and the reason behind them.
  • It incorporates psychology to define the cause of people’s decision flaws.
  • The author enraptured how information of all kinds influences people.
  • Being a behavioral theorist, the author introduces multiple strategies in decision-making that helps.

Book #2: Thinking Fast and Slow

Author: Daniel Kahneman

Behavioral Economics Books- Thinking Fast and Slow

Purchase this book here.

Book Review

Thinking, Fast and Slow compares two systems of the human mind that drive how people think and behave. These systems are fast and intuitive and slow and logical. The book is all about making small enough changes to make a better economic future. The book also predicts incorporating changes that could account for a better future.

Key Points

  • The book recommends tips to save money through improved financial guidance.
  • There are guidelines on not using emotions or intuitions while making money decisions and instead being logical.
  • The author says that the brain will always be lazy unless it is activated.
  • The errors, misconstructions, and lousy decision-making are due to constantly thinking about unimportant decisions.

Book #3: Influence

Author: Robert Cialdini

Behavioral Economics Books- Influence

Purchase this book here.

Book Review

While manipulating others by learning enough behavioral economics is a dark trait obtained by the study, this book encapsulates how to use this strategy ethically. The book gives the six principles of influence to get this: reciprocation, commitment, social proof, liking, authority, and scarcity. The book details these unique steps to persuade people better. It has the backing of 35 years of research and a field study on changing behavior.

Key Points

  • The book teaches how to use the ability to influence others and not get influenced.
  • The reader learns how to make people say yes when persuaded.
  • The six sets of principles also help in aiding the decision-making process.
  • It is a guide to setting and completing social goals for everyday betterment.

Book #4: The Why Axis

Author: Uri Gneezy and John List

Behavioral Economics Books- The Why Axis

Purchase this book here.

Book Review

This book focuses on using behavioral economics to make the best business strategies. It integrates experimental economics and the causes of behavior changes in human beings. Through this association, the book provides a list of reflective effects of behavioral changes. It is a case study analysis of experimental economics. Anyone working in politics, corporate, and philanthropic activities can use their models and theories to perform better and make a difference.

Key Points

  • The book provides advice on the best possible economic policy and actions.
  • It shows everyone can understand how incentives work and why gender differences exist.
  • The given experimental models are empirical behavior models and not theoretical.
  • The book explains the rich and the poor gap predatorily and discriminatory pricing.

Book #5: Happy Money

Author: Elizabeth Dunn and Michael Norton

Happy Money

Purchase this book here.

Book Review

Happy money is about keeping finances secure. The book includes five core principles to help better earn, save, and invest their money. With an increased focus on spending, the book explains how you can get more happiness for your money by spending on experiences with people. The book enhances the psychological value view of products.

Key Points

  • The readers get to learn five principles of the science of spending.
  • You can gain knowledge by implying as many principles as possible to be happy with money decisions.
  • Organizations can seek to make employees happy and create “happier products” for their customers
  • The book helps people get a good money mindset and life satisfaction.

Book #6: Paradox of Choice

Author: Barry Schwartz

Paradox of Choice

Purchase this book here.

Book Review

The book focuses on explaining ‘choice overload’ and how it affects our choices. Choice overload is when we represent more choices in the illusion that more choices lead to a better quality of life. But in turn, it causes dissatisfaction in life. It is often due to bad decisions caused due to this information choice overload. The book explores such decision-making paralysis and perpetual stress and gives a solution.

Key Points

  • The book teaches how to eliminate more choices than necessary.
  • It explains how there are two kinds of people, maximizers and satisficers.
  • It also shows the darker side of freedom is the stress of choice.
  • This book says that the secret to happiness in life is low expectations.

Book #7: The Darwin Economy

Author: Robert H. Frank

The Darwin Economy

Purchase this book here.

Book Review

The book starts by arguing that reason; Frank argues that Darwin, a naturalist, will be better seen as an economist even when compared with Adam Smith. It is because Darwin’s understanding of competition describes economic reality more accurately than Smith’s. The book says that the consequences of accepting Darwin’s theology are profound. The book says that competition conduits self-interest for the common good of people, putting forward an interesting theory.

Key Points

  • The book teaches how to prevent harmful behaviors of people by taxing them.
  • It also speaks on the financial disparity between self and group interests.
  • It includes evolutionary theory, subjective arguments of the idea, and conclusions made out of several hypotheses as such.
  • The book helps one learn about social engineering and sin taxes.

Book #8: Nudge

Author: Richard H. Thaler and Cass R. Sunstein

Nudge

Purchase this book here.

Book Review

The book is about the everyday we make and our financial investments that have poor effects. As the name suggests, the book is here to provide a much-required nudge to people to help. The book analyzes decades of behavioral science data on decision-making science and provides people with various factors on how to assess their best decision-making process by questioning it. The book also talks about commonplace and natural biases and prevents us from naïve investing.

Key Points

  • According to the book, no choice is open to us in a neutral way, and we are all vulnerable to biases.
  • The book gives access to useful “choice architecture” to nudge people toward the best decisions.
  • Get libertarian paternalism-based ideas to make the best decisions financially.
  • The book teaches everyone the gap between what the authors term Econs and Humans.

Book #9: Scarcity

Author: Sendhil Mullainathan and Eldar Shafir

Scarcity

Purchase this book here.

Book Review

This book depends on how scarcity as a mindset trait causes human behavior. This book reasons that a lack of organizational skills and an able mindset makes scarcity a defined pattern in people’s lives. It analyzes how the rich and poor make mistakes of mismanaging resources of time and energy in different ways.

Key Points

  • The book includes experiments on the magnitude of focus and how ‘scarcity’ diminishes cognitive ability.
  • The book enlists how different socioeconomic classes look at problems in their way.
  • The book includes a self-analysis of different people’s thoughts and reasons for making certain choices.
  • The book points a new angle on payday loans, a problem of contemporary society.

Book #10: The Upside of Irrationality

Author: Dan Ariely

The Upside of Irrationality

Purchase this book here.

Book Review

This book reveals why people make unhealthy and bad decisions irrationally. The book focuses on the relationship between motivation and long-term habits. It studies the effect of Positive Mental Attitude (PMA) and public relationships. The author lists seven practices that can help live a life of integrity. It is a self-help book.

Key Points

  • The book includes answers to how to convert goals into habits.
  • The book also includes information on how to cultivate new good habits.
  • The author interprets the four aspects of life, such as physical, mental, social, and spiritual, to help us use our best assets.
  • The book provides help to be proactive.

Recommended Books

We hope our top 10 behavioral economics books article has helped you. For more such articles, EDUCBA recommends the following,

  1. Accounting Books
  2. Startup Books
  3. Economics Books
  4. Business Finance Books
Primary Sidebar
Footer
About Us
  • Blog
  • Who is EDUCBA?
  • Sign Up
  • Live Classes
  • Corporate Training
  • Certificate from Top Institutions
  • Contact Us
  • Verifiable Certificate
  • Reviews
  • Terms and Conditions
  • Privacy Policy
  •  
Apps
  • iPhone & iPad
  • Android
Resources
  • Free Courses
  • Investment Banking Jobs Offer
  • Finance Formula
  • All Tutorials
Certification Courses
  • All Courses
  • Financial Analyst All in One Bundle
  • Investment Banking Training
  • Financial Modeling Course
  • Equity Research Course
  • Private Equity Training Course
  • Business Valuation Course
  • Mergers and Acquisitions Course

ISO 10004:2018 & ISO 9001:2015 Certified

© 2023 - EDUCBA. ALL RIGHTS RESERVED. THE CERTIFICATION NAMES ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.

EDUCBA
Free Investment Banking Course

Corporate Valuation, Investment Banking, Accounting, CFA Calculator & others

By continuing above step, you agree to our Terms of Use and Privacy Policy.
*Please provide your correct email id. Login details for this Free course will be emailed to you
EDUCBA

*Please provide your correct email id. Login details for this Free course will be emailed to you

Let’s Get Started

By signing up, you agree to our Terms of Use and Privacy Policy.

EDUCBA

*Please provide your correct email id. Login details for this Free course will be emailed to you
EDUCBA

*Please provide your correct email id. Login details for this Free course will be emailed to you
EDUCBA Login

Forgot Password?

By signing up, you agree to our Terms of Use and Privacy Policy.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to our Privacy Policy

Loading . . .
Quiz
Question:

Answer:

Quiz Result
Total QuestionsCorrect AnswersWrong AnswersPercentage

Explore 1000+ varieties of Mock tests View more