Why Innovation is The Most Critical Aspect of Big Data?

Innovation and creativity have always played prime roles in the helping brands and companies to achieve success, both in the short term and long term. The need for creative problems has increased dramatically because the kinds and challenges that brand managers have to face are getting more complex and complicated every single day. When brands are innovative in their approach of solving hurdles, then they more often than not are able to resolve their issues faster and easier manner.

That is why creativity is one of the biggest driving forces behind innovation, because it allows individuals to not just challenge the existing situation but also come up with solutions that are innovative, unique and effective. It allows brands to break the shackles of normality and expand their brands in unique manner, and set new rules and benchmarks within the industry.


Why is creativity such a critical element in organisations?

Innovation and creativity are the most important elements in any organisation and are definitely something that will result in gains and success. By embracing creativity and exploring new territories, brands can reach new level of productivity and growth within a company. When brands encourage employees to think outside the box and allowing them an opportunity to explore their talents is one way in which companies can continue to grow and discover solutions to many of their internal and external conflicts. Creativity is therefore a sure shot way in which brands can solve their problems. So whether brands want to develop a new strategy, creative thinking is what is going to get them ahead. Creativity without doubt is what sets organisations apart from others and give them a competitive edge in all aspects of operation as well.

Creative ideas and innovative approach is what can help brands in all possible manners, be it from the point of view of customers, target groups, employees or partners. By bringing a unique perspective to their plans, it not just encourages communication but also brings a unique manner of functioning and management within the company. Some of the ways in which companies can develop a culture of innovation include the following:

Failing is a part of the learning curve

Many brands are afraid to fail in any manner. This is because failure is considered as a sign of weakness and even when there is an opportunity, many companies hesitate to take a leap of faith. And against popular notion, successful brands have often failed a number of times, before eventually achieving success in the true sense. Further, failure is also a form of freedom . This is because now the worst has happened. While failure on a large scale can be avoided, it is important to face failure in a strategic manner.

Like J.K. Rowling says, There is no way to live life without failing from time to time. The only way you won’t fail is if you live so guardedly that you are barely living at all, wherein, you fail by default. Overcoming failure is possible when brand managers accept it, annoys it, dissect it and learn from it. As they say failure is the stepping stone to success and growth. The bottom line is therefore this that brands must learn from their failure and even if there are obstacles, remain positive as a good attitude can go a long way in helping brands to eventually gain the success that wish to achieve.

Brand managers must learn to lead from the front, under all situations

Running a big brand or company is no easy task as it requires constant attention and hard work. So while there may be many highs and success, management will also have to face a lot of lows and challenges as well. Many a time, a brand is successful because of the efforts and the hard work of the entire team rather than just a single individual. A brand manager therefore need to act in a manner that will enable them to distribute the required tasks, according to the capabilities and talents of the employees.

Another thing that brand managers must learn to do is learn from past experiences. Share stories about your campaigns so that learn about what went right as well as what went wrong. Good communication between team members and employees will keep the entire team motivated, encouraged and keen to perform despite all obstacles. In short, bring everyone together so that every one is a participant in the success story of the brand/company.


Always remember to reward innovation and incentive, at every stage

Every employee likes to feel appreciated and understood. That is why it is important that brand managers always appreciate the effort and hard work of their employees and appreciate their effort. Always create a method in which team members can be recognised and rewarded for their efforts. Not all the rewards given by the employee have to be financial, they can be rewarded in many other ways as well. These include incentives and other professional development courses among other things. With a continued dedication and effort, it is possible for employees to integrate innovation into their professional task and effectively face challenges in this manner as well.

Innovation is therefore the basis of success for brands and companies across sectors. Add to that, when companies are responsive and resilient they have all the ingredients to stay ahead of their competition in a successful manner. This is where big data analytics can help companies achieve goals in a strategic manner.  By analysing the information at their disposal, brands can deal with change in an effective manner. Gathering data on various aspects of the organisation and make required changes, brands can move ahead on the path of progress in a much more successful fashion.

This has always been the goal of brand managers  who want to take their companies ahead on the path of development, profitability and progress.  Data analytics that helps support decision making is therefore an important element in any company, though it has one flaw that is it still involves human intervention and interaction. As Big Data gets bigger and bigger, the human element cannot be ignored but the fact remains that human beings have a limited span of attention especially when it comes to processing huge amounts of data.

Unless and until brands can make sense of the huge amounts of data that is available to them, techniques and methods of Big Data become redundant. That is why professionals who can help companies to use Big Data in an proper fashion are in prime demand across companies and sectors. It is these people who can help companies use the insight that Big Data has generated, so that it can be used to create campaigns that not not just help brands reach their goals and objectives but also empower and strengthen brand power among their customers as well.

As human being lack attention, the only way to make Big Data seamless is to remove the human element. This is to say that the entire process of big data has to become a completely automated process.  So if there is a business that is dealing with equipments, then everything from its manufacture to delivery is carried out through the process of machines. Even when there are errors, these hurdles will be fixed by machines, making human interaction minimum and needed only in extreme situations.

By being more responsive to the needs of the brand needs, this is an essential requirement if brands are to stay in business especially with rising competition and increasing consumer demands on the other hand. There are many areas that brands can optimise their data in real time. These include optimising salaries based on profit outcomes and corresponding security policies that are in line with the risk of loss. By continually updating the data of the company, brands can make automated and data driven decisions at all times.


Innovation is therefore the singular most important thing that can impact the growth and development of Big Data on one hand and its advancement on the other hand. By investing in big data, not just brands but economies and politics stand to be benefited in many ways. By investing in Big data, economies in Europe including government administers can successfully save more than hundred billion euros in operational efficiency by reducing fraud and even boost the collection of revenues and taxes. By saving money and ensuring better efficiencies, governments can create better results while at the same time save money and efforts. Here are some reasons as to why innovation is an integral part of big data and its analytics.

  1. Data is an important part of almost every sector around the globe. It has become an integral part of the manner in which brands and companies function. In fact it is as important a factor as capital and labour in the economy today. As the amount of data increases every single day, it is estimated that 5 quintillion bytes of data is generated every single minute and this is something that is set to increase every single day. By making sense of this huge data, companies can expand and grow in many diverse ways, that would have seemed impossible till yesterday. The rate of expansion and growth has grown tremendously after the introduction of Big Data and add to that the angle of innovation, companies can easily gain a competitive edge. Investing in innovative big data technology is the way that brands can increase and improve their profitability in the coming years.
  1. Big data can be used to create value in five distinct ways. The first way is o ensure that data is transparent in all manner. By ensuring that data is transparent throughout the organisation, it becomes possible for brand managers to gain insights from them in a simple and effective manner. Transparency of data is extremely important and this is the first step towards creating value through the use of big data.

The second way to generate value in big data is the creation and storage of transactional data in digital medium. By storing information in this manner, brand mangers can collect information that is accurate and detailed; this in turn helps them to optimise details for a lot of things including product inventories to sick days of employees. By doing this companies can keep a tab on all the functioning of the company and in the process boost their performance and also make use of existing opportunities as well. Through the use of Big data, companies are successful in making better decisions and manage their inventories in a better manner. By adjusting their goals and objectives in a manner that is in line with the big data objectives, brands can empower and strengthen their brand image in a successful manner.

The third way in which big data can add value to a company is by helping them personalise their products and services according to their target audience. Personalisation of products is extremely important in this competitive age and that is why it is important to tailor products and services to their need. Every customer loves to have a personal touch when they are buying products and services. always remember that an engaged and loyal customer is one of the biggest assets for any company, so developing ingenious methods of engagement is the need of the hour for all brands and companies that want to succeed. The bottom line is that personalisation of services will help brands to not just retain their existing customer base but also expand it in a profitable manner.

The fourth and final way in which big data can help companies is by helping them to take better decisions. It can help them provide not just effective and superior services but also enhance the after sales support as well. For instance with the use of Big data, manufacturers can embed their products with sensors through which they can understand customer needs and thereby provide better after sales service offering, thereby helping them to stand out in the crowd.


  1. It goes without saying that big data is the future for all companies and brands. It will be the basis on which companies grow and innovate as it is the next big thing. Just from the point of view of competition, big data has the potential to take companies to the next stage of growth. According to Gartner analyst Svetlana Sicular,

    “Convergence of social, mobile, cloud and big data technologies presents new requirements – getting the right information to the consumer quickly, ensuring reliability of external data you don’t have control over, validating the relationships among data elements, looking for data synergies and gaps, creating provenance of the data you provide to others, spotting skewed and biased data.”

This means that as technology is developing, brands will need new methods to keep up with this rapid change if they are to remain viable and effective. In short, brands can stay ahead of the competitive curve when they can effectively combine powerful analytics with the right kind of data. So the earlier they start down this road, the more chances they have for learning and using this medium in an effective manner.

  1. Big data, when coupled with innovation can help to bring a new era of productivity and consumer growth. Many studies have proven that investing in good analytical techniques can help brands to increase their operating gains by more than 60 per cent. By offering numerous benefits to consumers and companies, innovation and big data are here to stay for a long time. In addition, with a host of personal location devices that are gaining a lot of prominence, big data can open a host of opportunities for brands to connect and engage with clients on a personal and intimate manner.

In summary, achieving success in the competitive environment is not an easy task. But at the same time it is extremely fulfilling and satisfying. And one way of the way company can continue to go on the path of success is by investing in techniques and innovation that will help them strengthen not just their internal communication but external relationships with clients, customers and stake holders as well.