Updated December 27, 2023
Markup Formula Meaning
The markup formula is a mathematical expression used to calculate the additional amount or percentage added to the cost price to set the selling price to earn maximum profit from the sales.
These markup formulas are useful for sellers as it helps them determine the profit earned from selling a particular product compared to its manufacturing cost. For businesses, it is a crucial factor as it helps determine the profit percentage earned from the sale of products and services. This formula allows companies to set product prices that cover all production costs and generate maximum profit. In simpler terms, higher markup means more profit, while lower markup means less profit.
How to Calculate Markup?
The following are the steps to calculate markup value using the markup formula.
Step #1: Calculate the cost price, including labor, raw materials, and overhead costs.
Step #2: Calculate the selling price, i.e., the price at which a consumer will buy a product.
Step #3: Now, subtract the cost price from the selling price to determine the markup.
Step#4: To calculate the markup percentage, divide the markup value by the cost price and multiply it by 100.
The following is the simple markup formula.
Markup Formula
Where,
 Average selling price per unit: It is the total sales generated from selling a certain quantity of units divided by the number of units sold.
 Average cost per unit: It is the total cost of producing a certain quantity of units divided by the number of units produced.
Markup Formula Example
A company sells ceramic vases for $50 each. It costs $20 to produce per unit, including the raw materials and labor costs. Let’s find out the markup value.
Solution:
Let’s calculate the markup using the below formula.
Markup = Average Selling Price Per Unit – Average Cost Per Unit
Markup = $50$30 = $20.
Thus, $20 is the markup value per unit of ceramic vase. It means the company charges an additional $20 on the production cost.
What is Markup Percentage?
In business, the markup is basically expressed as a percentage of a cost price, known as the markup percentage. It is calculated as a ratio of gross profit to the cost price of each unit. It represents the percentage of the extra (markup) amount to add to the cost price to set the selling price.
Market Percentage Formula
Or
Where,
 Selling price per unit: It is the price at which one unit is sold.
 Cost/ COGSper unit: It is the total cost incurred to produce one unit.
 Revenue per unit: It is the total income generated from selling one unit.
Markup Percentage Example
Let’s use the following data of company X to calculate the markup percentage.
Solution:
Step#1: Let’s calculate revenue per unit using the following formula:
Revenue Per Unit = Revenue / Number of Units Sold
Revenue per Unit = $200,000/2000 = $100
Step #2: Let’s calculate COGS per unit:
COGS Per Unit = COGS / Number of Units Sold
COGS Per Unit = $170,000 / $2,000 = $85
Step #3: Now, we will calculate the markup percentage using the following formula:
Markup Percentage = [(Revenue Per Unit – COGS Per Unit) / COGS Per Unit] * 100
Markup Percentage = [($100 – $85) / $85] x 100 = 17.65%
Thus, the markup percentage is 17.65% for each unit sold, meaning the selling price is 17.65% higher than the cost of producing that unit.
Importance of Markup Formula
The significance of the markup formula is as follows.
 The markup formula helps determine the selling price of products and services based on their production cost, ensuring that the price covers almost all expenses and provides a reasonable profit.
 It allows businesses to track and evaluate the performance of products or services on overall revenue and profit concerning markup price.
 By calculating the markup, businesses can assess the potential profitability of individual products or services. It will help in the decisionmaking and forecasting of the budget on resource allocation, investment, and overall business strategies.
 It allows businesses to stay competitive by setting prices that attract customers while maintaining profitability.
 Businesses can adjust the markup formula by considering market trends, competitor pricing, and other factors that could impact the prices of certain products or services.
Markup Percentage Calculator
You can use the following calculator to calculate the markup percentage.
First Value  
Second Value  
Formula = 



Final Thoughts on Markup Formula
The Markup formula is more than just a profit indicator. It guides businesses in making proper pricing decisions and strategic competitive measures to stay in the market. It also helps companies to evaluate profit, thereby shaping the progress toward sustainable success.
Frequently Asked Questions (FAQs)
Q1. What is the difference between markup and margin?
Answer: Markup refers to the amount added to a product’s production cost to create a selling price (retail price). Conversely, the margin is the percentage of a seller’s profit from the total sales.
Q2. What is markdown?
Answer: Markdown refers to reducing the selling price from its original price. Retailers or sellers often use this for sales promotions or to clear inventory. For instance, an item costs $150, and if the retailers apply a sale of 20% on that item, the markdown value will be $120. It is to attract more consumers and clear old stocks.
Q3. What are some common types of markup?
Answer: The most popular types of markup are as follows.
 Keystone markup: It involves doubling the production cost of a product to set your selling price. If the production cost is $20, the selling price will be $40.
 Fixedprice markup: It is when the price of a product is a predetermined amount regardless of how much it costs in production.
 CostPlus markup: It involves determining the price of a product based on the profit margin. If the product costs $150 and you want to make a 30% profit, then the selling price will be $195.
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