This is a online course is to gain comprehensive understanding of Rural Marketing. The aim is to learn about Rural Marketing and how it should be done. The tutorials will help you learn about Rural Market Introduction and Segmentation, Rural Marketing Research, Consumer Behaviour, Rural Marketing Mix & New Product Development, Product Life Cycle & Brand Management, Retailing, Marketing Strategies for Indian Rural Market, Rural Marketing Of FMCG's, financial services, Agricultural Inputs & Produce and E-Rural Marketing & E-Governance For Rural India.
Rural marketing is process of developing, promotion and distribution of goods and services, to cater to the needs and wants of the rural population. Over the years rural markets have grown drastically, and the rural population is slowly moving towards a trend of urbanisation; in terms of lifestyle; habits and consumption of goods and services. Rural marketing is a process through which urban goods and services are promoted and distributed in the rural areas and the rural goods and services are promoted and distributed in urban areas. Though rural market it is not much different from urban marketing, it still involves a lot of challenges. Therefore effective strategies need to be developed for the success of any business in the rural market scenario. The major goods and services categories which have demand in the rural market today are – FMGC products, durables, agri- inputs and two and four wheelers.
The aim and objective of the rural marketing course and training Is to explore the possibilities and potential of the rural market. It aims at critically analysing the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas. It also takes care of things related to efficient distribution of goods and services; developing long lasting relationship with the consumers; targeting of prospective clients; concepts related to how to overcome the specific challenges related to rural marketing.
The gradual increase in the purchasing power of the rural population has increased the avenues of rural marketing. A number of institutions today run courses and training programmes for rural marketing. These courses and training programmes ensure that the candidates get an overview of the rural market scenario and are able develop effective strategies and plans to increase their grip and success in the rural marketing field.
The rural marketing course or training programme can be pursued by anyone who wants to understand the rural market trends, challenges and strategies. The candidates who desire to undertake this course should be at least intermediate (10+2) pass. This course is very beneficial to people in the fields of product brand management; sales managers; Analysts and entrepreneurs. It is also beneficial to the people associated with marketing of products and services of the non profit organisations; and people who are involved in development of livelihood through self help groups and small scale industries in the rural areas
Learning rural marketing skills is not difficult. It involves knowledge about the basic marketing skills and application of them in the rural sector. Any person who is interested in the rural market and its strategies can learn it with quite ease. The person needs to be observant, adaptable to change and ready to apply the theoretical knowledge into practise in the rural markets.
Rural marketing skills can be applied anywhere in the rural sector or area. It can be used by urban entrepreneurs to promote their products and services in the rural areas or it can be used by rural farmers and entrepreneurs to promote their goods and services in the urban areas. Rural marketing skills can be used by people in the non profit organisations to promote their products or by persons involved in development of livelihood of the rural population through formation of self help groups and income generating activities.
Now a day’s a lot of institutions offer courses and training programmes in the field of rural marketing. These courses and training programmes vary in the duration, some are for two or three days; others are for some months or for one or two years. The candidates undergoing these courses and training are provided certificates after completion of the course or training.
The candidate should at least be intermediate (10+2) pass. No specific skills are required for opting for the course, but the candidate should be open to learning and should be willing to apply the knowledge in the field of rural marketing.
This rural marketing training has enlightened me with new avenues for the development of effective marketing strategies. It has given me a much better insight about the various aspects of rural consumption pattern, challenges and how to overcome them and how to develop effective promotion and distribution strategies for the success in my business.
The training programme that I underwent has given me many ideas regarding how to train my team member in respect to marketing in the rural areas. It has also provided me with the knowledge about how monitor and analyse the team as a whole; identify loopholes in the marketing strategies and how to overcome them.
This course has increased my confidence, as now I have full knowledge about the rural market, its challenges and how to deliver effective performance. It has also helped me understand the basics of rural markets, consumer behaviour and patterns and how to develop strategies to increase the consumer traffic and retain the existing one; how to develop a long lasting cordial relationship with the customers.
Rural markets have grown at a drastic rate and the rural consumption is changing slowly towards urban trends in terms of lifestyle and consumption. Therefore manufacturers and entrepreneurs are focusing on the rural markets these days. Rural marketing involves a lot of challenges like, low income, illiteracy, lack of adequate infrastructure, lack of proper channels for promotions and distribution.
A number of institutions have come up with courses and training programmes to educate and simplify the challenges involved in rural marketing. These courses focus on providing an understanding of the rural markets; its consumer patterns, how to develop adequate and effective strategies to overcome the hurdles of competition, tradition views of the consumers and so on. It provides ways and methods on how to develop long lasting relationship with customers, how to attain their loyalty, how to develop efficient distribution and promotion channels. It also trains the candidates on how to develop team work and team efficiency; it provides them with skills of communication, observation and interpretation of the rural scenario and understanding on how act and function in different situations. These courses and training programmes can be attended by any person interested in the rural market scenario; and the marketing, promotion and distribution of products. They can be people involved in the production, sales and distribution of goods and services. Or they can be people from the non profit organisations or people involved in developing livelihood for the rural population.
|Where do our learners come from?|
|Professionals from around the world have benefited from eduCBA’s Rural Marketing courses. Some of the top places that our learners come from include New York, Dubai, San Francisco, Bay Area, New Jersey, Houston, Seattle, Toronto, London, Berlin, UAE, Chicago, UK, Hong Kong, Singapore, Australia, New Zealand, India, Bangalore, New Delhi, Mumbai, Pune, Kolkata, Hyderabad and Gurgaon among many.|