Rural marketing Training Courses
Rural marketing is process of developing, promotion and distribution of goods and services, to cater to the needs and wants of the rural population. Over the years rural markets have grown drastically, and the rural population is slowly moving towards a trend of urbanisation; in terms of lifestyle; habits and consumption of goods and services. Rural marketing is a process through which urban goods and services are promoted and distributed in the rural areas and the rural goods and services are promoted and distributed in urban areas. Though rural market it is not much different from urban marketing, it still involves a lot of challenges. Therefore effective strategies need to be developed for the success of any business in the rural market scenario. The major goods and services categories which have demand in the rural market today are – FMGC products, durables, agri- inputs and two and four wheelers.
Rural Marketing executives need to keep the following things in mind:
- Rural markets are geographically scattered, with lesser number of shops to market products and goods.
- The income of the rural population is largely dependent on rural activities of agriculture and labour. Therefore in case of natural calamities leading to crop failure may affect the income of the rural population.
- Majority of the rural population have low per capita income and low purchasing power. They have low standards of living and income. But introduction of government schemes have increased the employment status, income status and the standard of living of the rural population, leading to a new trend of consumer pattern.
- The literacy level is low and lot of persuasion is needed to convince the rural people regarding any product and service. It requires a lot of effort and patience.
- The infrastructure is not developed and inadequate; there is lack of proper roads, communication channels; power and storage facilities.
- The rural population has a traditional outlook and take to changes at a slow pace.
- Due to geographic scatteredness and remoteness of rural areas media reach is less and difficult.
- The rural population can be divided into three segments, the rich farmers and land owners, they are very few in number, have money but do not form a large demand base; the middle class, they are the largest consumers in the rural market sector; the poor, they too form a large segment of the rural consumers, but have very low purchasing power and income.
- A rural customer has the following characteristics – he purchases goods often and in small quantities; he is quality conscious at the same time values money; he is more concerned about the functioning of the product, rather than the frills associated with it which he cannot understand; he is influenced by the feedback he receives from different sources about the product; he is brand loyal, if he likes a product he will purchase it every time.
- The rural market are dependent on seasonal demand, demand is high after harvesting or during the festive season.
- Rural marketing involves a lot of competition from duplicate and low priced goods and services.
- Rural marketing involves problems in promotion distribution and management of the goods and services.
Rural Marketing Course overview
The aim and objective of the rural marketing course and training Is to explore the possibilities and potential of the rural market. It aims at critically analysing the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas. It also takes care of things related to efficient distribution of goods and services; developing long lasting relationship with the consumers; targeting of prospective clients; concepts related to how to overcome the specific challenges related to rural marketing.
Rural Marketing Course Description
The gradual increase in the purchasing power of the rural population has increased the avenues of rural marketing. A number of institutions today run courses and training programmes for rural marketing. These courses and training programmes ensure that the candidates get an overview of the rural market scenario and are able develop effective strategies and plans to increase their grip and success in the rural marketing field.
These courses cover the following aspects:
- Understanding the rural market scenario
- Analyzing rural market potential and opportunities
- Analysing the consumer behaviour and consumption patterns and understanding the affects of their behaviour on any business.
- Analysing the positives and negatives of competitors and where they stand in their context.
- Environment scanning of rural markets
- Problems and constraints in Rural Marketing
- Role of Financial Institutions in Rural Marketing
- Role of Cooperative Institutions in Rural Marketing
- Learning about segmentation and different segmentation strategies.
- What are the existing Rural Marketing Strategies and how new innovative strategies can be developed.
- Development of a systematic framework for developing product in line with the demands and consumption pattern of the rural population.
- How to create an image of the brand product; and how attract prospective consumers and retain the existing ones.
- Understanding the pricing in relation to the quality of the product and the need and consumption pattern of the rural population.
- To develop efficient marketing strategies in relation to the channels which influence decision making of the rural customers.
- How to develop adequate and effective promotion and distribution strategies.
When the Need for Rural marketing Training is Felt
- The need for the rural marketing training is felt in the following conditions
- When an entrepreneur want to enter the rural market for promotion of his products and services.
- To understand the rural marketing trends and ways to develop adequate strategies for success.
- To train marketing executives in the rural market scenario.
- To enhance the skills of the existent rural marketing executives
- To tap the rural resources and consumers for making the business successful.
- Course Pre-requisites
- Candidates, who aspire to undergo rural marketing training, must come with an open mind to learn and should be ready to face the challenges in this field.
- Rural marketing has its own challenges, the candidates who want to be trained in this field, also need to put in effort from their side to make the process successful. They should be ready to apply the theoretical knowledge into practise in the field.
- Candidates should be able to communicate well with the rural population and should be a good observer to note down the consumer and market trends in various rural markets.
Target Audience for Rural marketing training
The rural marketing course or training programme can be pursued by anyone who wants to understand the rural market trends, challenges and strategies. The candidates who desire to undertake this course should be at least intermediate (10+2) pass. This course is very beneficial to people in the fields of product brand management; sales managers; Analysts and entrepreneurs. It is also beneficial to the people associated with marketing of products and services of the non profit organisations; and people who are involved in development of livelihood through self help groups and small scale industries in the rural areas
- Is learning rural marketing skills Difficult?
Learning rural marketing skills is not difficult. It involves knowledge about the basic marketing skills and application of them in the rural sector. Any person who is interested in the rural market and its strategies can learn it with quite ease. The person needs to be observant, adaptable to change and ready to apply the theoretical knowledge into practise in the rural markets.
- Where can be rural marketing aspects applied?
Rural marketing skills can be applied anywhere in the rural sector or area. It can be used by urban entrepreneurs to promote their products and services in the rural areas or it can be used by rural farmers and entrepreneurs to promote their goods and services in the urban areas. Rural marketing skills can be used by people in the non profit organisations to promote their products or by persons involved in development of livelihood of the rural population through formation of self help groups and income generating activities.
- From where do we learn these methods and techniques?
Now a day’s a lot of institutions offer courses and training programmes in the field of rural marketing. These courses and training programmes vary in the duration, some are for two or three days; others are for some months or for one or two years. The candidates undergoing these courses and training are provided certificates after completion of the course or training.
- What are the basic qualifications required for joining this courses?
The candidate should at least be intermediate (10+2) pass. No specific skills are required for opting for the course, but the candidate should be open to learning and should be willing to apply the knowledge in the field of rural marketing.
This rural marketing training has enlightened me with new avenues for the development of effective marketing strategies. It has given me a much better insight about the various aspects of rural consumption pattern, challenges and how to overcome them and how to develop effective promotion and distribution strategies for the success in my business.
The training programme that I underwent has given me many ideas regarding how to train my team member in respect to marketing in the rural areas. It has also provided me with the knowledge about how monitor and analyse the team as a whole; identify loopholes in the marketing strategies and how to overcome them.
This course has increased my confidence, as now I have full knowledge about the rural market, its challenges and how to deliver effective performance. It has also helped me understand the basics of rural markets, consumer behaviour and patterns and how to develop strategies to increase the consumer traffic and retain the existing one; how to develop a long lasting cordial relationship with the customers.
Career Benefits of Rural Marketing Course
- The candidate who undergoes rural marketing training can benefit in the following ways:
- He is able to understand the rural marketing background better.
- Based on this knowledge and the knowledge about the consumer patterns and the challenges in rural market, he is able to develop suitable effective strategies to enhance the sale of products and develop customer loyalty.
- He is able to develop better distribution and sale strategies.
- The candidate will be modify the product and price in accordance to the demands and wants of the rural population.
- He will be able to inculcate in him new communication strategies which will attract more rural consumers.
- The candidate will be able to plan and execute the plan in accordance to the actual situation in the rural areas,
Rural markets have grown at a drastic rate and the rural consumption is changing slowly towards urban trends in terms of lifestyle and consumption. Therefore manufacturers and entrepreneurs are focusing on the rural markets these days. Rural marketing involves a lot of challenges like, low income, illiteracy, lack of adequate infrastructure, lack of proper channels for promotions and distribution.
A number of institutions have come up with courses and training programmes to educate and simplify the challenges involved in rural marketing. These courses focus on providing an understanding of the rural markets; its consumer patterns, how to develop adequate and effective strategies to overcome the hurdles of competition, tradition views of the consumers and so on. It provides ways and methods on how to develop long lasting relationship with customers, how to attain their loyalty, how to develop efficient distribution and promotion channels. It also trains the candidates on how to develop team work and team efficiency; it provides them with skills of communication, observation and interpretation of the rural scenario and understanding on how act and function in different situations. These courses and training programmes can be attended by any person interested in the rural market scenario; and the marketing, promotion and distribution of products. They can be people involved in the production, sales and distribution of goods and services. Or they can be people from the non profit organisations or people involved in developing livelihood for the rural population.
|Where do our learners come from?|
|Professionals from around the world have benefited from eduCBA’s Rural Marketing courses. Some of the top places that our learners come from include New York, Dubai, San Francisco, Bay Area, New Jersey, Houston, Seattle, Toronto, London, Berlin, UAE, Chicago, UK, Hong Kong, Singapore, Australia, New Zealand, India, Bangalore, New Delhi, Mumbai, Pune, Kolkata, Hyderabad and Gurgaon among many.|