How to write better and killer emails – If your career is that of a sales representative, meeting new people and selling not just the product but yourself as a reliable and better representative then going and meeting your prospects face-to-face will not always be the means of communication available.
Professionally, emails are a great way to communicate with your prospects and leave a long lasting impression on your prospects. Though it might seem a pretty easy task, writing emails is actually a very difficult art to master. To know exactly what is right and enough is never that easy to calculate. Therefore, emails can be very inefficient. Also, have you ever thought about knowing whether your email has even been read or not? You can never know until you get a response. What if you don’t?
So, if you want to be the best sales rep out there, make your emails look the part by using the following applications built to make mastering the art of writing emails easier and making your emails a tool to brand you and your ideas–
10 Best Applications Built to Make Mastering The Art of Writing Emails
As a Sales Rep, it is important that you build a relationship with the people you meet. They can either be the customers of your company’s products or the stakeholders. In order to build this rapport quickly, you will need more than just your skills with people. Charlie App is the application that can help you manage your professional relationships.
Even before you have met the stakeholders, Charlie sends you one-pagers of your prospect which has been prepared by going through hundreds of sources. These one-pagers also contain the information of the people you are going to meet which is helpful when it comes to knowing beforehand, what makes the stakeholders tick, what should you be talking about in order to get the deal, in short, how to be better than all your competitors.
When you know everything about the person you are going to meet (thanks to Charlie as it mails you all the research and saves an equivalent of 57 Google searches of time), writing killer emails just becomes a cake walk!
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There are going to be all sorts of personalities you’ll come across as a sales representative. Each one would like to be addressed differently and each conversation will have a different tone. The problem that arises now is, how to establish the perfect communication tone with such variable personalities.
Crystal is an application that helps you with the tone of the conversation by providing “personality profiles” of the people you are going to communicate with and comes up with suggestions like “Stick to the bigger picture”, “Write with short casual language”, “Prove a point using factual data”, etc.
Also, the feature of real-time feedback created particularly for your recipient, information on all the attendees in a meeting you have to attend to helps you immensely to build a healthy professional relationship. There are an additional “Relationships” provided to help you analyse that how well will you bond with your prospect by matching both of your profiles.
Your email to your prospect can sometimes be the initial conversation that you have. It then becomes necessary that your first impression is not just good but is lasting. The accuracy and tone of your email are thus, very important and an application that can help you with this is definitely a great find.
Hemingway Editor is the application to incorporate correctness and readability into your emails by addressing and highlighting the phrases that are difficult to read in the context, the passive voice sentences, and adverbs. When you paste your email in the reader of this Editor, it also provides readability ratings for your email. If you compose your email in the Hemingway Editor in the “Write” mode, you can also get real-time suggestions to improve the style and content of your email.
Hemingway Editor also makes your writing bold and clear because if your prospect cannot understand what you are trying to convey, then you can neither sell yourself or your product. When you have multiple emails t write in a day, and you run out of content and start forming dense and complex sentences, then the Hemingway editor can come in very handy. Your emails will be just what your prospects need to read.
Just Not Sorry
Though one particular phrase might sound good in your head but if the Just Not Sorry Chrome Extension application highlights it, then you can hover over this phrase to find out why it is not good enough. There might be multiple weak phrases and words in your email which might make it look unprofessional like “I think” and “Sorry” that this application identifies and provide better alternatives.
This Gmail-plugin helps you identify all the phrases in your email that undermines you as a person. It also warns you about how your message is perceived and you can then change it accordingly.
How to sell yourself faster and better? How to know that the emails you send have been read at all or not? Sidekick for business tracks your email performance by analysing the open and click rates and provides compatible templates with Gmail and Outlook which helps you personalize your email quicker.
Also, when you install and sign up with Sidekick, you can see the profiles of your email contacts which helps you mail the right person every time. Not just that, suppose you remember at 2AM in the night to mail a certain prospect, getting up and doing so would be a bad idea. But if you are scared of forgetting about the mail in the morning, then don’t worry, Sidekick allows you to schedule your emails as well.
It notifies you when the recipient opened your email and clicks on a link. You can use templates to make your emails look good. A certain range of templates perform better in terms of the number of clicks and opening rates and therefore, can be used to improve your emails performance and ensure that you send your best email all the time.
Sometimes in a huge conference you feel like you have won many hearts and bagged a lot of deals (that’s what you think) because you seem to have charmed a lot of CEOs. After managing to get your hands on their business cards, you send a series of emails to those prospects and get tied up in a back-and-forth rally of emails because somehow, both the parties do not have the time to meet. In such a case, when you have multiple such clients, keeping track of genuine leads and the path of conversation becomes very difficult. But Assistant.to takes care of it all.
Assistant.to is cool application that allows you to link your Google calendar with it and automatically lists the date you mark as the ones when you are free to meet at the end of your emails. The recipient of such mails will only have to click on the date that suits him the best and say “Works for me” in order to confirm the date of meeting and the meeting that you have been working so hard to schedule is done easily and in a completely hassle-free manner.
Now, suppose in that major conference you attend, you manage to achieve a huge number of leads, genuine prospects and you need to follow up on these leads but you don’t have the time to individually sit and write all these emails and sound dedicated in each of the emails, what do you do then?
Obviously, you cannot copy-and-paste the content of one mail into all the other mails because each of the prospects have different personalities and requirements. Even if you do so, the chances of your email being sent to the trash are much more than you getting a response. Sendbloom.co is definitely a blessing in such situations. All you need to do is update your list of leads and this application will go through all the public and private sources for you and converts all the different types of data into fields and integrates this with the email template that goes best with the information.
So, in no time, you have emails that don’t just look dedicated and tailored for a particular prospect but also, show that you actually have made efforts to hand-craft this well written email.
Let’s continue with our scenario of the major conference you attend where luckily, you get many leads. In such major conferences, even if you do feel that you have accomplished some genuine leads and that with further conversation on emails will prove to be enough to build the relationship further, chances are that your prospects might just forget about having a good rapport with you, because even they met a lot of sales rep that day. In such cases, your emails might just go unrecognized and ignored.
Your emails will be your brand when you contact your prospects. They must be efficient and effective and give your prospects a sense of recognition when they read it. Your email signature will thus play a huge role to help your prospects realise who you really are. Sometimes, giving a face to go with your signature is also, very helpful. WiseStamp is one such app that helps you customize your email signatures by allowing you to add profile pictures, contact info, etc. to your sites.
WiseStamp also enables your team to customize their signatures by generating a unique style for your team which can then be customized by the individual team members for their respective email signatures. So, now you don’t just have customized email signatures but signatures that are consistent as well.
CRM stands for Customer Relationship Management. When finally, you are done with building the perfect relationship with your leads and you have reached the stage of closing the deal, you cannot afford to lose your edge here. Mostly, you will be working in a team and therefore, it becomes essential that your team members are on the same page as you when it comes to the status of the prospect in the buying process.
Hubspot CRM reduces your manual work of maintaining records of each of the meetings and emails exchanged between you and your prospect during the entire period of your communication. As soon as you add your prospect’s email address to Hubspot, it collects all the information about that prospect and stores all the records and emails and phone calls exchanged between the two of you.
There can be confusing scenarios where you and your team members are contacting your prospects and you do not want to contact the same prospect at the same time. Hubspot CRM helps you keep track of all such little things by keeping you on the same page and also, allows you to continue a conversation left incomplete by your fellow team members. Isn’t that awesome?
This is another app to improve your team’s performance and communication when you all are on the verge of closing an important deal. Slack is a team chat application which you can use to send information to the entire team instead of mailing your team members individually.
You can share documents, have video calls and do whatever team members do when they work together. Then how does this help you right killer emails? This question must have crossed your mind, right? When writing an email to your prospect, it is necessary that you do so efficiently and cover every point so you do not have to email them again with the forgotten details. This can leave a very bad impression on your clients.
Using Slack, you can cross-verify your emails with your team members you might help you with the details that are missing and eventually, you will have an email that is exactly right in terms of information. Your team is your strength. Slack helps you build that strength.
These are some of the cool applications available to make you look better and help you with bloom in your career. Go ahead and make use of them to excel!