Tracking Social Media Performance
As social media platforms change and new trends appear, it is becoming more important to have a solid social media marketing strategy to keep up with the competition. Social media analytics tools are useful in this situation. You can use them to collect data, monitor engagement, and improve your marketing approach to stay ahead of the competition.
With these tools, you can conduct in-depth data analysis to understand your audience better, optimize content, and ultimately enhance engagement. With so many options available, choosing the right tool can be overwhelming. To make things easier, here is a list of the seven best tools for social media analytics to enhance your strategy in 2025.
Best Social Media Analytics Tools for 2025
Here are the top social media analytics tools to boost your marketing strategy and improve audience engagement to help you make an informed choice.
#1. Social Status
Image Source: Social Status
Social Status is a powerful tool for tracking business performance across multiple platforms. It offers in-depth reports on follower growth, engagement rates, and content performance, allowing users to compare their performance with competitors.
Key Features
- Profile analytics for multi-platform tracking
- Full funnel metrics for organic and paid posts
- Audience demographics analysis by gender, age, and location
- Benchmarking tools to evaluate competitors
- Export reports in PDF and Excel formats
- Support for Meta ad objectives with Twitter and LinkedIn integration
Pros
- Free plan available
- Supports multiple platforms in a single dashboard
- Easy setup with responsive customer support
Cons
- A limited number of integrations, unlike most analytics tools
Pricing
- Free
- Micro: $9/month
- Starter: $29/month
- Pro: $49/month
- Business: $99/month
- Agency: $199/month
#2. Bulk.ly
Image Source: Bulk.ly
If you need a tool for both content scheduling and analytics, Bulk.ly is a great option. It uses AI-driven content creation and automation features to keep your social media active.
Key Features
- AI-powered social media content creation
- Automated scheduling across platforms
- Advanced analytics for performance tracking
- Content recycling for evergreen posts
- RSS feed integration for real-time content updates
- Hashtag recommendations to expand reach
Pros
- Allows automation, helping you save time
- Cost-effective for small businesses
- Boosts visibility with smart hashtags
Cons
- Limited reporting features compared to some tools of social media analytics
Pricing
- Pro: $29/month
- Pro Plus: $49/month
- Pro Plus Agency: $149/month
#3. Socialinsider
Image Source: Socialinsider
Socialinsider is a comprehensive social media analytics platform designed for brands and agencies that need actionable insights across all major networks. With in-depth competitive benchmarking, Socialinsider uncovers detailed analytics on engagement, audience growth, and content performance, making it easy to spot trends and optimize strategy.
Key Features
- In-depth profile and competitor analytics for Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok
- Campaign reporting for branded content and hashtags
- Automated, white-label reports with customizable templates
- Historical data analysis and post-level insights
- Stories analytics across supported platforms
- Team collaboration features and report scheduling
Pros
- Supports multiple social platforms in one place
- User-friendly dashboard with visual analytics
- Robust competitor benchmarks and industry insights
- White-label and client-ready reporting options
Cons
- No direct publishing or scheduling features
Pricing
- Free 14-day trial
- Adapt: $99/month
- Optimize: $149/month
- Predict: $239/month
- Enterprise: custom
#4 SocialPilot Analytics
SocialPilot Analytics is a robust tool for social media analytics that provides deep insights into your content performance across multiple platforms such as Facebook, Instagram, LinkedIn, and Twitter. It integrates AI-driven suggestions to improve social media strategies, track engagement, and optimize content performance.
Key Features
- Cross-platform analytics for Facebook, Instagram, LinkedIn, and Twitter
- Engagement and performance tracking for individual posts and campaigns
- Customizable, shareable reports for team collaboration
- AI-powered performance suggestions and recommendations
- Integration with multiple social media platforms for centralized analytics
- Scheduled reporting for timely performance reviews
Pros
- Simple and intuitive user interface
- Offers both real-time and historical data for comprehensive insights
- Customizable and automated reporting options
- AI-powered suggestions to optimize posts and engagement
Cons
- Limited integrations with some niche social media platforms
- It may not be as in-depth as some more expensive enterprise tools
Pricing
- Professional: $25/month, billed annually
- Small Team: $42/month, billed annually
- Agency: $85/month, billed annually
- Custom plans available for larger teams or enterprises
#5. Hootsuite Analytics
Image Source: Hootsuite
Hootsuite Analytics is one of the most versatile analytics tools, offering performance metrics across platforms like Facebook, Instagram, LinkedIn, TikTok, and more. It also includes AI-driven insights to help optimize content.
Key Features
- Cross-platform analytics for Facebook, Instagram, LinkedIn, and more
- Social listening tools for trend monitoring
- Competitive benchmarking against up to 20 competitors
- AI-driven insights and performance recommendations
- Customizable reporting templates
- Monitoring for organic, paid, and earned media
Pros
- All-in-one dashboard for easy navigation
- Advanced customization features for reports
- Excellent tools for social listening
Cons
- It can be costlier compared to other analytics tools
Pricing
- Professional: $99/month, billed annually
- Team: $249/month, billed annually
- Enterprise: Custom pricing
#5. Sprout Social
Image Source: Sprout Social
Sprout Social is a comprehensive tool that helps businesses manage multiple accounts with detailed network-specific reports. It also separates organic and paid media for better analysis.
Key Features
- Custom report generation for tailored and detailed insights
- Social listening capability to track brand mentions
- Integration with several tools, including lead generation and CRM systems, business intelligence, social networks, and more
- Performance analysis of paid and organic media
- Hashtag tracking to grow your reach
- Audience segmentation for targeted campaigns
Pros
- Easy-to-understand interface
- Comprehensive reporting and analytics tools
- Customizable dashboards and reports
Cons
- No free version is available; only a trial
Pricing
- Standard: $249/seat/month
- Professional: $399/seat/month
- Advanced: $499/seat/month
- Enterprise: Custom pricing
#6. Iconosquare
Image Source: Iconosquare
Over 10,000 brands trust Iconosquare for its in-depth social media analytics and reporting features. It helps businesses track more than 100 key metrics.
Key Features
- Customizable dashboards for personalized data views
- Enables monitoring and analysis of over 100 metrics
- Community analytics for demographic insights
- Rapid exports in CSV or visual graph formats
- Allows scheduling of social media posts
- Collaboration tools to encourage teamwork
- Competitor benchmarking and strategic insights
Pros
- Offers multi-platform support
- Intuitive and easy-to-use dashboard
- Offers detailed performance insights
Cons
- No direct or native integration
Pricing
- Launch: $39/month
- Scale: $83/seat/month
- Excel: $139/seat/month
- Agency: Custom pricing
#7. Birdeye Social AI
Image Source: Birdeye
Birdeye Social is a GenAI-powered social media publishing and analytics platform purpose-built for multi-location businesses. It combines robust content scheduling, panoramic reporting, and real-time competitor intelligence — all from one dashboard.
Key Features
- Multi-location social performance reporting
- AI-powered content generation and smart post-scheduling
- Competitor benchmarking with post-level and profile insights
- Real-time stream of competitors’ top-performing content
- Post-level analytics: impressions, reach, engagement
- Custom reports by location, region, and time period
- Audience growth tracking across Facebook, Instagram, LinkedIn, and X
- Visual data dashboards with flexible chart/table views
Pros
- Designed for multi-location brands and franchises
- Combines publishing, engagement, and analytics in one unified platform
- Strong competitor intelligence with actionable insights
- User-friendly visualization and reporting tools
Cons
- AI capabilities require human recommendations for best results and compliance with brand guidelines.
- It may not be ideal for businesses that do not depend on a location-based presence.
Pricing
- Free Trial: 30-day full-feature trial
Paid Plans: Custom pricing based on features and business size
Final Thoughts
Using the right social media analytics tools can enhance your marketing strategy with valuable insights into audience behavior and content performance. Whether you are looking for comprehensive reporting or cost-effective solutions, there is a tool to fit your needs. To stay competitive in 2025, invest in the best analytics tool for your business. Track your progress, optimize your content, and elevate your social media strategy to the next level.
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We hope this guide on social media analytics tools helps you track performance and refine your strategy. Check out these recommended articles for more insights on leveraging data for social media success.
