Introduction to Digital Marketing in Google
Google Digital Marketing is the approach used to reach out to consumers through its tools and strategies on the internet. Digital marketing has its own channel, format, and language to sell the product which is very different from offline marketing. Digital marketing is a new phenomenon to bring customization and mass distribution together to succeed in the marketing motive.
What is Digital Marketing?
Digital marketing is the direct channel for the consumer and the seller to connect directly through different online tools. The brands can directly sell their product and deliver the message to the customers without relying on advertising media. Also, the consumer can directly connect with the brands through social networks and other channels and also review the product which may help their family and friends for future use.
Techniques Used in Google Digital Marketing
Several techniques which can be used to grow your business based on the type of audience or customer is the target for the individual:
1. Advertising through Search Using Search Engine
Through this advertising method, the advertising (information about the product or service) is placed online on web pages near search engine results. These AdWords have the message in it for the target audience, this AdWords reflects when the user type and searches that particular word in the google search engine. This advertising will activate as soon the user types the related word, the message will be delivered as soon the Ad Word is reflected. It is advised to choose the most related keywords and most common keywords which can be used by the user to search for any product or service. The better and close keywords, the better this advertising works on the search engine.
2. Advertising Based on Contextual Ads
This form of advertising is an upgraded version of advertising in the digital world. This form works by directly placing advertising on the sites which are related to the needs of the products and services. It will take direct advertisements to the site in which the user is looking for its benefits and uses. Small pop up will be shown to the website which the user is looking in search. Users can access services that will automatically share ads to the sites which are used by users.
3. Advertising through Local Listings
This form of advertising works by targeting nearby area search if user type “products near me” in this case it activates. This search is beneficial for those who want to share products and services to near areas. This search target the audience area-wise, in this type of advertising Google, provides the user to communicate directly to the customer for new sales for the product and offers of the season. This also allows customers to search on the engine by typing nearby products and services.
4. Advertising through Displaying Ads
For this service, the user is allowed to advertise its product or services through animation or we can say, dancing aliens. It can be either a display or banner ad in the google search engine. It can be done “yourself” easily by display ad builder, user can design their own ads by using google display networks, it allows user to display and distribute own ads via ad networks and ad management systems.
5. Advertise through Geotargeting
It allows the user to advertise the product and services to prospects in specific locations that the user wants to target. This can be explained as if the user is looking to sell women’s dresses in Mumbai so the user can target that city directly with the help of this Geotargeting advertising. http://places.google.com/business can be used for this type of advertising. Simply beneficial for target audience city or area wise.
6. Advertising for Group Buying
This type is good for those who want to connect to new customers, it can offer multiple buyers collective purchasing deals through programs that are offered by several popular groups buying sites. This form of advertising is good for bulk sellers, and those who are looking to expand the business
7. Advertise Product through Mobile Marketing
Today is the world of mobile (smartphone) and web so google has made advertising accessible to all the mobile users, smartphones have web browsing, GPS, cameras, and video capabilities which allow a user to create promotions with the content of their own choice whether is with a text message and location-based social networks.
8. Advertise Product and Services through Social Networking Sites
This is very popular among people so this is a good way to send product and services information to the target audience. Social networking sites are easiest to share stories and recommend products and services and also this provides the option to the customers which they can share stories and recommend products to other customers. This also helps the customer share a review of the products and services. Social media advertising is the largest platform to send information about the product directly to the customer.
9. Affiliate Marketing Business
Marketing through affiliates allows the user to set up a store on a domain which will let the product be compared on the website. Through Affiliate marketing business drive prospects on the website for comparison with several other products and services.
10. Advertising Products and Services through Online Videos
Through videos the product and services can be explained clearly to the audience, it is required to be short and very short which should not last more than three minutes. It is also advised to add some offers and discounts for the buyers in the video. This trick can keep viewers engaged to watch the full video and get interested in the product and services. YouTube is one of the very popular video-sharing platforms for advertising products and services, it can be used by creating a channel by name and share videos related to the products which are including plans, offers, validity, and other related information. It can also include customer reviews and is highly measurable. Videos support graphics and animation also.
This is a guide to Google Digital Marketing. Here we discuss the definition of digital marketing in Google along with several techniques that can be used to grow business. You may also look at the following articles to learn more –