Introduction to Google Analytics Plugin
Google Analytics plugin is being used everywhere in this world. To solve any problem, one needs to understand the data around it and derive a solution based on the behavior of that data. It is becoming more and more popular day by day. Where there is data, analytics comes into the picture. It helps businesses to grow and serve in a better way, increasing customer satisfaction and improve performance. Many IT giants offer different-different types of analytical engines, to help businesses and people understand their clients in a better way. One such analytical engine offered by Google is ‘Google Analytics’ for web services analysis. It tracks and reports website traffic. It helps to track the activities of a user on the website such as session, duration spent on pages, clicks, hovers, bounce rate, etc. This helps providers to get an understanding of user’s likes and dislikes.
Google Analytics Plugin is a simple yet powerful program which helps in getting better insights into data. Once installed, it will help the user to get important reports and dashboards from Google analytics on WordPress dashboards. It will attach the Google Analytics tracking code to WordPress. Thus, user can get all the traffic-related details like which page is visited more, which content user liked the most and what is the behavior of clients on the webpage, etc. It helps the user get the right report and show analytics for every page of the website.
What is Google Analytics Plugin?
To grow your business, it is imperative to know your customer. If you can figure out which content they like, what information they are interested in, from where the traffic is coming into the website. So that you can drive the right traffic in and make the right difference.
Google Analytics Plugin is a lightweight program that helps you attach a Google Analytics account to WordPress and view important reports. Plugin helps you make the process simpler. It lets you see reports on WordPress and gives additional options for more advanced tracking. It gives you a quick summary of important metrics and a comparison of them with past data. So, you can analyze if any newly added content is helpful has any impact on driving traffic to the website or not. It is easy to install, no trained developer needed to code the plugin. It lets you see what’s really matters.
1. Audience Report
This report helps you know your customers. Information like the geographical location of a customer, age group, gender, their interests, the device they are using to access the website, etc. Having knowledge of this, you can design the content according to the audience.
2. Content Report
It shows you stats about the content of the website. Pictures and videos attract customers more than simple text. It shows which content is most visited/liked on the website. Users tend to play video more than just reading simple text. Based on the analytics provided by reports you can design better content for your website.
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3. E-commerce Report
This report shows you stats related to revenue generated, order place, bounce rate, conversion rate, referral sources, etc. You can have an idea about which product is popular and most purchase or added to cart. The plugin also shows you stats about which product is purchase more in which geographical region.
4. Search Console Report
This report shows the popularity of your website, Google ranking. Based on which you can improve your content to get more customers and a better Google ranking.
5. Form Tracking
It lets you analyze how the user interacts with forms on the website.
6. Custom Dimension Report
This helps you analyze logged in users. Given all these reports, Google Analytics plugin maintains privacy. It does not track any ids or card details.
Working of Google Analytics Plugin
To use Google Analytics, you need to have a Google Analytics account first. After getting a Google Analytics account, you can go to the WordPress dashboard and install Google Analytics plugin to the dashboard. Activate the plugin to use Google Analytics on your website. You just have to link the plugin with Google Analytics account, authorize it and you are good to go. On your WordPress dashboard, you will be able to see Google Analytics dashboard also. Once plugin attached to the website, you can go to Google Analytics and see real-time reports and dashboards. You can also customize your report from Google Analytics.
Pros and Cons
Everything has its pros and cons. It depends on the requirements and resources which options should be opted.
Pros
- Plugins are simple and easy to use. You don’t need a developer to write an extra bit of code.
- It is faster and lightweight.
- Plugins actively manage and change according to Google Analytics.
- Staying updated is not an issue.
- It has features like managing privacy, traffic exclusion for logged in user and link tracking, etc.
- It shows reports integrated on the dashboard.
Cons
- It can increase performance overhead.
- A plugin can use an outdated tracking code.
- Plugin bugs can cause issues with the website also.
- Maintenance is required.
Conclusion
Despite having pros and cons, the Google Analytics plugin is preferred by the user. It provides interactive and useful reports and dashboards which can definitely help to improve business decisions. For those who want to understand their customers and improve traffic on its website, Google Analytics is a great way to do it. Adding a plugin makes it easy to connect to Google Analytics and use it effectively. In order to get better insights into your business, one should get Google Analytics and plugin to their website.
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