Updated May 30, 2023
Introduction to Google Analytics Interview Questions and Answers
Google Analytics is a web analytics tool that helps understand and analyse visitors’ behaviour to a website. Analyzing customers’ historical behaviour, about their visits, their purchases, their likes-dislikes, etc., enables a business to make a fact-based decision. Click through and drill down customers’ behaviour can bring a huge lot of insights to optimize the website that one can even think of. The result of web analytics is presented in descriptive graphs like tables, charts, etc., in google analytics.
The purpose of doing this involves:
- Attracting new visitors to the webpage.
- Retain customers who are already using the goods and services through the website.
- Increasing the dollar value/revenue for the business.
Web analytics is the core part of CRM(Customer relationship management). Here, the analysis will ease the business to understand why a given customer will revisit the website or repurchase the product. This will help to observe the customers by Geo, which can ultimately help an organization redirect their market strategies.
Google Analytics provides two types of services:
- Free service
- Paid service
As paid service is mostly expensive, most website owners prefer to use the free service for search engine optimization.
Now, if you are looking for a job related to Google Analytics, you need to prepare for the 2023 Google Analytics Interview Questions. Every interview is indeed different as per the different job profiles. Here, we have prepared the important Google analytics Interview Questions and Answers, which will help you succeed in your interview.
Below are the 10 important 2023 Google analytics interview questions and answers that are frequently asked in an interview. These questions are divided into two parts are as follows:
Part 1 – Google analytics Interview Questions (Basic)
This first part covers basic Google analytics Interview Questions and Answers.
Q1. What are Google Analytics and its key benefits?
Google Analytics is a web analytics tool by Google. This helps understand the data traffic on a website so that the website could be optimized and visitors’ experience could be enhanced. Statistics of website traffic will be presented in the form of a scorecard, tables and other graphs, which will give you actionable insights.
Key benefits are:
- It helps you understand customers by Geo. Geo brings you the most customers.
- It helps you segment the business in a more optimized way.
- It helps in understanding the behaviours of which term bringing more traffic to the website.
- It helps understand the visitor’s arrival to your website through some other website or the search engine.
Q2. Role of KPI in Google Analytics?
This is the common question asked in an interview. KPI stands for Key Performance Indicator. It helps in tracking the important things to a business. E.g., No. of visits, no. of clicks, sessions, returning users, first-time visitors, bounce rate, etc. KPI helps you track your business SLA’s as well.
Q3. What is a Cohort in Google Analytics?
Cohort refers to customers who share the same characteristics as they have the same bought the same kind of products; they have the same purchase date, etc. It helps an organization to analyze group-wise behaviour by their metrics and revenue.
Q4. Does Google Analytics support real-time data?
Yes. With Google Analytics, we can observe the present traffic to a webpage. It can update data traffic, insights, and reactions on your web page for every moment. This can help the organization drive the promotional campaign on Twitter or any other public website.
Q5. Explain A/B testing in terms of Google Analytics.
A/B testing is a great way to identify and fix the improvements that can significantly impact your online success.
E.g. You have two variations of your webpage. And you divided the traffic equally 50%-50% towards both the pages. Suppose the outcome of the Analysis of both the pages came out: People are more fascinated or more reactive towards the first page than the 2nd page. Hence you finalize on your 1st page, as that is more effective.
So, the decision made here is not based on intuition. Instead, it’s a fact-based decision.
This uses this A/B testing to improvise on the website content management.
Part 2 – Google analytics Interview Questions (Advanced)
Let us now have a look at the advanced Google analytics Interview Questions.
Q6. What do you know about the bounce rate? What’s the optimal value of the bounce rate for a website?
The bounce rate measures the number of customers who leave the website without visiting any other page. The higher the bounce rate, the negative is the response of customers.
It focuses on two things: The bounce rate of a webpage & the Bounce rate of a website.
A 30% bounce rate is considered normal. 30% to 70% is slightly worrisome. Above 70% means people are not sticking to your website, and you need to optimize your website immediately.
A high bounce rate can bring a conclusion, which is as follows:
- Page quality is not that good to engage people on the website.
- Purpose of a page not matching with the demand of the audience.
- Visitors have not found the extent of the information that they were looking for.
Q7. Can you explain events in Google Analytics?
This is the most popular question asked in an interview. An event is a word referred to for collecting the interaction with the web page or screen load.
Few examples are:
- Flash elements
- Video plays etc.
The event has 4 components:
Q8. Explain the terms: Dimensions & Metrics in Google Analytics.
The basic unit of any analytical report is comprising of dimensions and metrics.
To represent a table, dimensions are arranged in rows, and metrics are arranged in columns.
Dimensions are the data that is attributed, such as city, browser, product type, geo, country, etc. Metrics are quantitative measurement such as bounce rate, session duration, number of events, etc.
Q9. What is CTR, Session?
CTR stands for Click Through Rate.
It is the percentage of times people have clicked on ads compared to the number of times the ad was shown on the webpage. Here data is collected by AdWords.
A set of activities that takes place on your webpage within a time frame. A single session may contain multiple page views on a website. The default time frame session expiry for Google Analytics is 30 minutes(because of inactivity) or midnight.
Q10. How to identify the top or popular pages on my website in Google Analytics?
To identify the topmost pages of a website, you need to go to google analytics’s behaviour section. By default, the top 10 trending pages of the website will be showcased.
This has been a guide to the list of Google Analytics Interview Questions and Answers so that the candidate can crackdown these questions easily. Here in this post, we have studied top Google analytics Interview Questions, which are often asked in interviews. You may also look at the following articles to learn more –