Updated May 30, 2023
What is Google Analytics Alternatives?
The following article provides an outline for Google Analytics Alternatives. Google analytics is nothing but a website analyzer tool that many organization uses to get information about their site. If you run any advertising operations like search promotion or social media advertisements, it is most common that your customers will visit your website on a journey. It is offered by Google to track the website traffic. It gives information about the number of user visits per site, how the website works? how much time a user spends on a particular site, how quickly the user leaves the sites, etc.
How does it Work?
In different words, Google Analytics can include multiple lines in your site code of tracking. When they visit your site, the code records user activities and the attributes of all those users (such as age, gender, interests). Once the user exits from your website, afterward, the user records are sent to Google Analytics.
Google Analytics has four levels primarily:
- Session level
- Pageview Level
- Event level
Many organization uses this tool to analyze their site and track the website traffic. Because of its solid components and user interface, it is a popular tool, but organizations choose alternatives to Google analytics based on the organization’s requirements. Google analytics is not only one, but there are also multiple tools like Google analytics that are available in the market. There are various tools and software used for tracking and reporting traffic on the organization’s website. Here in this article, we are going to see those alternatives for Google analytics.
List of Google Analytics Alternatives
Below is the list of Google Analytics alternatives.
1. SE Ranking
SE Ranking is an exceptionally strong tool that offers a comprehensive website analysis. Find out who visits your site and where traffic comes from. They also have a number of helpful characteristics, including custom reports, web ranking and traffic tracking sensors, the depth of data, the inclusion of Google Analytics, competitive scanning, social media, paid web analytics solutions, and also backlinks. This tool allows you to create better websites and gives your customers information points on their own websites. It also has a very smooth and simplified interface that simplifies information understanding.
Mention is a superb media tracking tool that quickly displays favorable and negative statements about your brand and competitors, and provides you with a thorough assessment of your competitors, and shows serious problems with communication. This tool allows the detailed intelligence of the brand and impressive reports to readily share results with customers and colleagues.
It analyzes the website and gives the report of analysis in the form of a pdf, which is directly sent to the website’s official mail. It automates the analyzing process and saves the time of the organization. Based on the report, it gives autosuggestion to improve the quality and increases the traffic. It gives ideas to get more users.
Leadfeeder is another google analytics alternative. It shows you the number of companies visiting your site with the sources, i.e. through which they came from; it also shows which pages of your website they are visiting, how many times they spend on a particular page, etc.
It is well suited for business-to-business companies. The drawback of using a lead feeder is it only tracks the companies, so for lead feeder use, an organization must have to use sites like LinkedIn to track other companies visiting their sites.
Another alternative to google analytics is hitsteps. It is used by many organizations as it gives information about live chat. click per page, etc. And it gives a number of clicks per page which is helpful for organizations to analyze the quality of their page. Other than this, it also gives information about the number of user visiting sites, the number of new users per month, daily traffic, etc. It provides all the information which Google Analytics provides.
GoSquared is one of the best website analyzer which gives information about website activities and ideas to increase traffic. it gives real-time information like the number of users on-site in the current time, how many time they have spent, etc. It provides a dashboard for users to view their information and help the organization to track the improvements they need to do to increase website traffic.
7. Visitor Analytics
Visitor Analytics helps the organization to analyze its site in an efficient manner. This tool gives a simple overview of your website traffic. Visitor Analytics does not give much more information in depth; rather, it just gives a simple overview.
Piwik is another excellent option, with many different functions and solutions, even if it is not simple to set up. You must install the software on your server if you use your paid version. A little technical expertise is therefore required. To help, when there are problems, the company is available, and the team reacts to the system errors and tends to solve them.
Woopra has recently undergone several modifications. It’s about understanding conduct and getting to the relevant metrics rather than just what occurred. Woopra also has advanced segmentation. Woopra’s behavioral profile for each visitor and client enables you to see the data that is essential to you and your company. We can use this on our computer and also on mobile. It also supports CRM features.
To make a system extremely straightforward and simple to use here’s something to say. One of the primary problems I have with Google Analytics is that it’s not all that simple to navigate around the interface. Clicky is extremely simple to navigate, and no flash components are used by the system; it’s easy to view from a mobile. Clicky has customized tracking and also with real-time analytics.
Mixpanel stands for analytics. This platform focuses on occurrences rather than page viewpoints – which is a major distinction because a page view does not really tell us a lot. Event-based tracking is practiced in Mixpanel, which is different from the Google Analytics page view model. It sends notifications to customers on mobile & web in a group or individually. It provides user-centered tracking and the online behaviors of people.
This has been a guide to Google Analytics Alternatives. Here we discuss the basic concept, working, different types of alternatives in Google with detail explanation. You can also go through our other suggested articles to learn more –