Introduction to Agile Product Management
Agile product management is an unconventional and non-traditional method approach in product management. Here, the product owner is the one who leads the project, without the involvement of people with other roles, such as, project manager or a product marketer. Agile believes in one principle, change is the only constant. It abides by the iterative approach so as to adapt to the changing technology and customer requirements. In the age of today’s fast-changing business, Agile product management has significantly reduced time in the areas of scheduled software delivery, tracking progress through the usage of metrics, and collaborating business needs with customer’s needs. It follows a philosophy of iterative development and incremental support that revolves around crucial changes.
How is Agile Product Management Different from the Traditional Approach?
As stated above, Agile product management does not involve too many decision-makers or key stakeholders in running a project, but rather a single product owner who would lead the project. The owner is an already existing member of the Scrum team (a team that has a product owner, the scrum head, and the rest of the development team. It also includes highly skilled engineers, designers, and testers) who works very close with the head of the Scrum and the full team on a continual basis. Earlier, there used to be exhaustive market research, product development planning, and analysis that used to be done upfront. With Agile product management, miniscule upfront work has to be done to achieve a common goal that would state how and what a product will be like and do in terms of features.
Here, product modifications and alterations are a continuous process. There is nothing called as the ‘defining product’ phase or the ‘specification’ phase. Based on customer experience and feedback, the product keeps evolving to its highest potential and fullest capacity. This increases the success of creating a good product.
Functions of Agile Product Management
A product owner in Agile product management is no less than a product manager in the same field. The key difference here from the traditional approach is that the product owner is an actual real owner of the product and not a business analyst or a product manager. The owner is the only individual who would be counted for the success of the product. Hence the responsibility of the owner lies not just in doing products, but also extends to delivery, maintenance and monitor, and product marketing.
Let us list down some points on the functions of the Agile product management owner and how his/her role is fundamental to the success of a project:
1. The product owner in the Agile development team works very closely with the development team. In fact, the owner is accountable for communicating to the team the business needs, and that what the team is doing is exactly as per the adherence to the technical and functional needs of the product, using business intelligence. Most product owners have prior experience of business analyst roles before transitioning into this bigger role where basic fundamentals of software development and customer needs are rightfully needed.
2. Some of the behavioral traits that an Agile product management owner should possess include being decisive, building and winning team’s trust, showing up for the team, flexible to changes and micromanaging the team.
3. Scrum is the framework that will be applicable for every owner and their teammates. Scrum solves large complexities using a set of values and principles that are oriented to bettering the overall Agile product management. Agile Product Management Scrum is a tool through which difficult products are monitored, controlled and developed.
4. Agile product management professionals collaboratively work for maximizing customer value and delivering faster solutions. The value is set and defined by user experience and appreciation. A regular gathering of feedback and opinion from the customers are a great way to improve one’s time-to-market.
5. The ultimate successful completion and launch of a product are taken care of by the owner. The entire project is completed in sessions called iterations. It is because of increased visibility and dynamic flow of feedback, the Agile product management owners can quick fix and respond to change the bottlenecks that arise in the development process, which not just leads to delivery of better software but also faster and much before the scheduled time.
How does Agile Product Management Work?
The single most beneficial point in Agile product management is that it has the ability to deal with issues and respond to them all throughout the development of the project. This helps in making minor and major changes in the project during its course which ultimately saves on a lot of resources which in turn leads to delivering the project at the scheduled time as well as fitting right into the allocated budget. The Agile product management works by breaking down a single project into smaller divisions, that are performed in small sessions, often starting from the designing phase to testing, while keeping quality assurance at check all the time.
The Agile feeds into its system customer feedback, team opinion, flexible adaptation to changes, and best quality assurance methods in the iterations. For Agile product management, the participation of the project manager is not required. Rather his/her role is distributed evenly in the team. Scrum, the framework which evolved solely for the purpose to serve the Agile product has made the working of projects much simpler and efficient by prioritizing features, fixing issues through continual testing, and rapid increase in timely delivery to customers.
Agile product management works by decreasing complexes by breaking down the long projects that usually spans over months to chalk out a cycle for building requirements for the entire project, making the full product post which performing testing to point out a hundred flaws in the product. Rather, smaller divisions and sustainable usable segments in the product are laid out, built and examined in doable two-to four-week cycles. Time and cost are significant primary constraints that are evaluated by the Agile product management scrum in order to optimize efficiency.
This is a guide to Agile Product Management. Here we discuss the traditional approach, how it works and the functions of agile. You can also go through our other suggested articles to learn more –