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How to Build Best Vision and Mission Statement Business Plan

mission statement business plan

Often the goals and plans, which the company envisions for itself, is a little-known fact to the people interacting with the system. There are many times when it is even necessary for people outside the organization to learn and understand what your organization is all about and what their chase is. This forms the revelation of the purpose of the organization, which is not often a widespread thought among your workforce and customers. In such scenarios, it’s even found that often employees are just carrying on work as instructed and aren’t really gunning for the company’s common goal. How will they? They haven’t a clue about what is it.

Making people aware, inside and outside of the organization, is a great step that you as a business would take towards clarifying the purpose of the business and organization. But, how will you do that? Make elaborate growth charts and push forecasting numbers in front of each and every single person you encounter? Or, have programs once every fortnight to educate and make aware the people of the brilliant company goal that you as a business harvest? Not feasible is what my answer would be, and like the summer rains, your business will then one day just vanish in thin air, as nobody would ultimately really know what the business was up to and how it planned on getting there.

At such times, organizations look up to well-defined vision and mission statements. These are short powerful statements that sum up the organization’s aim and goal and make it clear that they mean business. In this article, we will dive deeper into knowing the vision statement and the mission statement in detail and understand the best way of creating them. Today is your lucky day!

Understanding a Vision Statement

“Vision without action is a daydream. Action without vision is a nightmare.”
—Anonymous

Getting down to the core element of “vision”, it would simply mean to be able to see ahead and look out for the future. It’s your dream for the business. It’s the belief that the organization holds in the community it belongs to. This belief states and is made up of everything that the business needs to achieve in order to sustain itself. Your vision of the organization is how an ideal organization would look like in your eyes.

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This purpose and state of complete “vision” can be encapsulated perfectly in a single statement. This statement is referred to as a vision statement of the organization. It can be a short phrase or a sentence, but it tells a story like no other. It elaborates a dream for the future of the organization. It states where its limited is and what it plans on achieving to receive a complete state of accomplishment.

When you establish a vision statement, you are making public the beliefs and the principles that the organization will hold on to for as long as it thrives within the community it belongs to.

Listed below are characteristics peculiar to vision statements belted out by organizations. These vision statements should effectively:

  • Be clear and precise
  • Contain a broad outlook and great choice of words to encompass many perspectives
  • Be understood by your employees and team members
  • Bring a feeling of being a team among your employees and staff
  • Be inspirational and motivational to everyone pitching in
  • Be easy to remember and later on to communicate the message
  • Be short and sweet

Understanding a Mission Statement business plan

“Only a clear, focused, and common mission can hold the organization together and enable it to produce results.”
—Peter F. Drucker

Placing your vision in the real-world scenario is a mission statement business plan. A mission can be defined as an assignment or commission of a particular task for a particular cause and objective. In the world of business, a mission statement business plan would be defined as the practical term for a vision. Planning the action to be carried out after a vision is realized and processed and can be formulated in the form of a mission statement business plan. In short, the mission statement business plan would clarify what the organization is intending to do and why it intends to carry out this action.

Like a vision statement, a mission statement business plan looks at the big picture and that’s what makes it so similar to the vision statement. But, this statement brings a lot of action-oriented connotations to the vision and makes it more concrete and solid. The mission statement business plan can refer to a problem the company is facing or a goal to be attained, and without going into the nitty-gritty of facts and figures, the statement just provides a hint of the solutions that the company plans to implement to resolve the issue or the best possible route to getting to the goal.

Some of the characteristics reserved by mission statement business plan are given as follows:

  • Short – A mission statement business plan is always a concise and short statement, but not as short as a vision statement. It gets to the point in one sentence.
  • Action-oriented – The mission statement business plan will belt out the actions that the organization will be part of to achieve the set goal. With eyes on the outcome of the business, the mission statement business plan will properly guide the employees and managers towards attaining that goal.

Vision Statement Quality vs Mission Statement Quality

Vision Statement Quality Mission Statement Quality
Outlines where the business wants to reach and ensures that you know of this purpose and the values that bind this dream. Outlines how the business wants to reach its goals. It entails the objectives to be achieved in order to complete the vision.
Answers the business question of “where do we want to be?” Answers the business question of “what do we do to get there?” and “how do we stand out from the crowd?”
Talks about the organization’s future. Talks about the present that can lead to the future that is envisioned.
Shouldn’t change, ideally, but can be improved after reviewing. Change should be kept to a minimum.

Steps to Creating the Perfect Vision Statement

There are 6 steps to get you to the perfect vision statement for your organization. These will not only boost your goal and vision for the business, but will also help cascade this vision to the rest of your organization, including your employees, management, and other staff. Once you have the vision statement prepared, the aim will come alive and you will have an entire organization working towards the fulfillment of this vision.

  1. Revisiting Your Business Strategy Plan

Whatever you need in order to build your vision statement is present in your business’ strategic plan. This plan needs to be carefully revisited for you to find the common thread and the sole message that your business is trying to convey to its customers and staff. Your strategic plan will include:

  • Elevator pitch
  • Business values
  • Organizational goals
  • Strength and opportunities
  • Business story

You will need to tap on that aim and vision. Once you do get there, you will be in a better position to think of your entire vision statement and how it’s going to promote the business ahead.

  1. Creating a Vision Board

Now that you’ve collected all the necessary information from the strategic plan you have for the business, it comes down to putting these pieces of information onto a vision board that can help you remain focused on the task of creating a bold and powerful vision statement. You will have all your keywords and all that’s need to get a vision statement out and running in your organization. Allow your vision board to encompass within it all the essential elements that answer the following questions:

  • What is the aim of your business?
  • Who is your target audience?
  • How do you intend to make a difference in this world with your product and services?
  • Which are the different problems that your business resolves?
  • What is your purpose in starting this business?
  • What makes you different?
  1. Distilling to the Crucial Elements

Once you’re done with creating your vision board, which is now replete with a ton of information, you can now be able to distill through the many pieces of information and discard or remove those pieces that don’t matter to the core of your business plan. There are surely going to be many aspects that can be removed or merged with other information to be used for the creation of your vision statement.

The crucial elements that you will be left with are going to form the skeletal structure for your vision statement, and since it plays this important a part, it needs to be absolutely perfect and flawless to eventually becomes drivers and influencers for your vision statement and in turn your business growth and accomplishments.

  1. Writing It Down

Now is when you will cut through, sculpt, and polish these pieces of information into your vision statement. You will use the skeleton as your framework and build a phrase or a sentence around it that will encompass the entire vision you have for the business, in a precise and concise manner. You will need to keep a few things in mind as you write your way through the vision statement. They are as follows:

  • Keep it short and precise to keep the reader engaged
  • Keep the language simple to understand
  • The focus of the way the business helps your customers
  1. Asking for Opinions and Feedback

Create a pool of people from varied functions to your organization, such as your team members, people from other departments, your senior board members, customers, and ask them for their opinion on the vision statement that you’ve created.

Since there’s no hard and fast rule in precisely wording your vision statement, it’s important that you follow your instinct and the feedback you receive from people inside and outside your organization. These individuals will give you the correct real-world view of how the vision statement would affect the masses.

  1. Reviewing Your Work

As your business grows, keep the check and review your vision statement often to ensure that your business is running as per your original goal and aim. Think of ways to improve your vision statement at all times.

Steps to Creating the Perfect Mission Statement Quality

mission statement

As you already have your vision statement prepared and have your approvals and self-belief in this statement, creating a perfect mission statement quality shouldn’t be very far-fetched now. In fact, the vision statement becomes a perfect stepping stone for the mission statement quality to be created. In the practical sense of things, this now makes the mission statement business plan easier to write than the vision statement. The following 3 steps will give you a great insight into how to get to the perfect mission statement business plan:

  1. Knowing Your Vision Statement Inside-Out

To master the art of writing a mission statement business plan, you will need to know your vision statement so thoroughly that your mission statement business plan will come to you almost naturally. The first step is always the vision statement and from there the mission statement will emerge.

  1. Writing It Down

Your vision statement is all that you need to make a break at the mission statement goals for your organization. Go on and write your thoughts down once you are through with your vision statement. All you need to ask yourself is “What do you need to achieve the vision maintained in the vision statement?”

The mission statement goals will surely be customer-centric as opposed to the vision statement and will also need to be approached using the question: “What must I do for the customers involved in this vision for my organization?”

Here are some of the things you need to keep in mind when drafting this life-changing statement:

  • Your mission statement goals shouldn’t cover everything that the business does precisely. But, make sure that the core task is highlighted so that people know what the organization is all about.
  • Use keywords and add a little up-step to the language used; keep it light.
  • Use more than one sentence to elaborate on what your company is and how they are to achieve the vision it has been harboring.
  • Keep it customer-focused.
  • Understand market standard and competition features while writing down the mission statement goals (this should be present in your strategic plan and within the vision statement)
  1. Reviewing Your Work

Keep a constant lookout for your mission statement goals and how the business against it. The progress of your business will be in adhering to the mission statement goals. It can be used as a sort of a measurement to check on the growth of your business and organization.

Recommended Articles

This has been a guide to mission statement business plan would clarify what the organization is intending to do and why it intends to carry out this action. These are the following external link related to the mission statement business plan.

  1. 9 Best Steps To Create A Strategic Business Planning Process
  2. 5 Steps to Define Your Target Market Strategy
  3. The Motivation Guide To Achieve Goals (Important)
  4. Marketing Planning Process : 5 Most Important Steps
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