Introduction to Vietnam Affiliate Marketing
In the evolving world of Vietnam affiliate marketing, a new name has begun turning heads—Permate. Describing itself as the country’s first direct-model affiliate platform, Permate attempts to disrupt a space many believe has grown stagnant. While some question the ambition behind this mission, a closer look—guided by insights from industry experts—reveals a bigger picture.
We spoke with two key figures: Mr. Nguyen Anh Tin, often hailed as the “Master MMO” (Make Money Online) in Vietnam, and Mr. Nguyen Duy, the young founder of Permate. Their perspectives help paint a more detailed understanding of what Permate is trying to achieve—and whether the market is ready for it.
(Image Source: Permate)
Redefining Affiliate Marketing with a Marketplace Model
While Permate positions itself as a pioneer in Vietnam affiliate marketing, Mr. Tin quickly noted that platforms like MasOffer (under the Eway Group) have been around for years. This raised doubts about Permate’s claim of being “first.”
Mr. Duy clarified that Permate is not a traditional affiliate network. Instead, it operates more like an e-commerce marketplace. Brands can list marketing campaigns, set commission rates, and collaborate directly with publishers—similar to how products are listed and sold on platforms like Shopee.
This direct model minimizes intermediaries, aiming for a faster, more efficient process. “We want campaigns to be open and flexible,” said Mr. Duy. “By encouraging direct interaction, we believe marketers and brands can collaborate more effectively.”
Legal Groundwork and Industry Skepticism
As with any new business model, legal compliance is critical. Fortunately, Vietnam’s Ministry of Industry and Trade has officially recognized Permate as an e-commerce marketplace. This helps validate its structure and gives it a head start on regulatory alignment.
However, permates’ challenges extend beyond legal approval. The larger hurdle lies in changing mindsets. “Many marketers are used to traditional models and are hesitant to try something new,” said Mr. Duy. Educating the market is one of the company’s top priorities.
While Duy sees an opportunity, Mr. Tin remains cautious. He believes shifting how brands and publishers operate would take massive resources and be risky. Duy, however, is confident Permate is ready for that challenge.
Backed by Global Experience
Questions have also arisen regarding Permate’s financial background. There may be hidden influencers behind the scenes. Mr. Duy cleared the air: Permate is a subsidiary of Integrate Corp, a U.S.-based affiliate marketing company with over a decade of experience.
The team believes this international experience gives them the confidence to apply a similar affiliate marketplace model in Vietnam successfully. “We’re not copying; we’re adapting,” explained Mr. Duy. “And all funding is transparent—there are no shadow investors.”
(Image Source: Permate)
Coexisting with Industry Giants
One inevitable challenge in Vietnam affiliate marketing is coexisting with established platforms like Access Trade, MasOffer, and Adpia. Instead of replacing them, Permate aims to grow the overall market and offer an alternative approach.
According to Duy, conversations with other affiliate network leaders have been encouraging. “Most are open to innovation if it adds value,” he said. Rather than seeing these affiliate platforms as rivals, Permate wants to partner with them and expand the ecosystem.
Building with the Tam Su Affiliate – MMO Community
A key component of Permate’s strategy is its focus on building a strong community, starting with “Tam Su Affiliate – MMO.” Known as one of the most influential communities in Vietnam’s online money-making space, it includes experienced publishers who demand high standards and results.
Winning over this community could give Permate the credibility and user base it needs to succeed. “If we become the favorite of Tam Su Affiliate—MMO, it will be a game-changer,” said Duy confidently.
This group of “battle-hardened” publishers is not easy to impress, but Permate believes its transparent model, simplified process, and user-friendly interface will win them over.
Looking Ahead: The 2025 Vision
Permate is not operating on guesswork. Its strategic roadmap stretches through 2025, focusing on outreach, community building, and platform development. The ultimate goal? To build a Vietnam affiliate marketing model inspired by successful U.S. systems—agile, transparent, and collaborative.
The team is excited about developing custom tools that simplify campaign tracking and payments. More features are in the pipeline to make the process smoother for both brands and publishers.
The Bigger Picture: A Shift in the Industry
Permate’s emergence is already stirring debate in the marketing world. It signals that Vietnam’s affiliate industry is ready—or at least curious—about innovation. Even if Permate does not reach all its ambitious goals immediately, it undeniably pushes the conversation forward.
By presenting a fresh business model, gaining legal recognition, and actively engaging with the community, Permate is more than a fleeting startup. It is a potential catalyst for change in Vietnam affiliate marketing.
Final Thoughts
Whether Permate reshapes the industry or coexists alongside the traditional giants, its story has already begun reshaping how people view affiliate marketing in Vietnam. As Mr. Tin puts it, “This could be the spark that reignites creativity and competition in the market.”
The coming months will reveal whether this bold new model becomes a mainstay or a stepping stone. But for now, Permate stands as a beacon of innovation, ready to test new waters in the rapidly evolving space of Vietnam affiliate marketing.
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We hope this article gave you deeper insights into how Permate aims to reshape the landscape of Vietnam affiliate marketing. If you are interested in learning more about affiliate models, industry trends, and making money online in Vietnam, here are some articles you may find valuable:
