Self Marketing – In this competitive era, where people thrive to get their dream job, get into the business and corporate sector, it is not easy to get a job of your interest easily. You have to toil hard, update skills in your CV as well as in yourself, work on your personality, learn new talents and work to gain experience. You have to promote yourself, search for the ways in which you stand better from others. In simple words you have to consider yourself as a ‘product’ and find ways to convince others to buy you and not your competitors.
Companies nowadays are experimenting not only with the technological resources but also with the “human resources” .They want a workforce highly competent and expert in every skill. Companies are recognizing the importance of humans as a resource and working hard to choose the best candidates out of the pool of applicants. This dominancy of human resources has raised a fierce competition amongst the candidates searching for an ideal job, who have to exert more effort on building an ideal personality. Everyone is busy finding unique ways to market themselves.
The art of self marketing is tricky but not difficult. All it needs is self awareness that is the knowledge of your skills, talents, achievements, goals. Create your “self brand” and make it famous by believing in yourself, convince your employer to buy it. Before self marketing, there are three questions you need to answer to yourself. First, what are you going to market? Second, who are you going to market yourself to and third what is the need to marketing yourself to them.
In order to help you out in performing better in the art of self marketing, we have listed some ways to sharpen out your personality, so that you become a product everyone would be ‘fond of choosing’-
Strengthen your body language and gestures
Non verbal communication plays a key role nowadays in judging the personality of an employee. You may feel that giving appropriate answers and having a confident talk will do all of it, but you are not right. Employers nowadays pay more attention to your body language, your gestures and your body movements. Your lack of confidence may get noticed by the employer by the number of times you prevent eye contact, rub your nose, move your legs and unfold and fold your arms. These gestures reflect a timid, uncommunicative and self contained nature of yours. You may not even count gestures like tacking your hair at the back of your ear and scratching your head as inappropriate gestures. Doing this too often may deviate the interviewer’s attention from the topic.
Smile is the easiest way to express your interest and can be performed often during the talk. Have a firm and sincere handshake with your employer before the interview and at the end of it. Clumsy handshakes with sweaty or shaky hands reflect an informal image. The way you sit too communicates a lot, while relaxed and balanced posture shows that the employee is social and communicative, a rigid and statue like posture shows reserved and unapproachable nature.
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A balance of posture should be there, neither too rigid, nor too moving. Don’t try to be too frank with your employer cracking short jokes and laughing , he/she may not like it. Include hand movement while you are explaining something, and nod your head while your employer is explaining something. Don’t nod your head too often like a puppet doll, have a balance of it. This short body language tips are somewhat tricky, but after proper understanding these will help you a lot during communication with people.
Your resume will help you a lot
Your Resume is a great companion of yours; it goes with you wherever you want to work. Hence, this companion should be kept with proper care and revision. Update your resume with every new achievement you get. Arrange all the statements and bullet points in proper way which is easy to read and understand. Include a separate section for strengths and skills, where you mention your individual skills. This skill section is what makes you different from your other competitors. Don’t make your resume lengthy, make it brief. Weave a story out of every bullet point, which you’ll explain at the moment itself. These stories will help in keeping your resume brief as well as helping you to communicate and express yourself. Moreover, a story type explanation is more interesting and approachable way of explaining something.
Sell your potential
Well, every candidate talks of their education and qualification. “So what ,I want to know how can you and your skills benefit me”-this would be the reply of most of the employers. You must stand different for what others possess. Convince your employer, of your skills and talents. Tell them a story regarding how you’ll blend your skills within the company which will increase their productivity. Nowadays self marketing companies prefer those employees who are highly extrovert, are willing to give suggestions and ideas, and ready to take up any task.
Open doors for Learning
Learning- A process that would never end during the whole life of an individual. This learning process is what benefits you and increase your chances of getting recruited. Keep learning even if you get a job. Try learning various courses on your weekends either online or offline. Courses like B2B Marketing, Digital marketing, management of IT projects course, strategic cost management course , data analytics and SEO are of great importance in the corporate sector nowadays. Try gripping these topics to increase probability of your selection. A candidate proficient in multiple skills is always preferred from a pool of candidates.
Take Mock interviews
Don’t consider yourself a genius, who’ll crack an interview without prior preparation. Interviews have become more difficult than you think because of growing competition. Hence you have to practice a lot, before going for the final one. You can practice speaking in front of the mirror. Notice your face, gestures and expressions while speaking, work on anything which you think needs improvement. You may also practice with your friend or sibling. Explain yourself to them, and ask them if they liked the way you explained your skills and talents. Perfection is achieved with practice. Keep taking mock interviews, with every new mock that you perform; you’ll be able to sharpen your flaws and hence stand polished.
Get all the knowledge in your hands
The thing which most of the individuals fail to do before their interview is to-do homework. Most of them don’t know about the company and their goals. As a result they are not able to answer efficiently when asked something about the company. So, it becomes crucial that you conduct a thorough research about the company’s background, missions, goals, products and services and other information. Take your search to the next level and search for the company’s competitors, their achievements. Also, have a thorough knowledge of the skills required for the particular job position for which you are applying, analyze if you fit in that position, will you prove to be an asset for the company. Formulate answers to these questions which would help you during the interview session.
Be the ‘perfect employee’
Yes there are people who want to work just for money, unwilling to take extra tasks. Don’t become part of people in this segment. Always be willing to take new tasks, different projects and assignments. You might not be paid for these, but the respect you gain out of it is incomparable to any of the monetary benefits. Be ready to offer any solutions of problems which can benefit the company, offer ideas and opinions in the interview itself , that could take the company way ahead of their competitors. Before giving ideas, take several mock tests at home how to formulate the solution, how to present, how to convince your interviewer for it etc. This would require a lot of brainstorming.
Boost up your confidence and spread positivity
Confidence should shine on your face, be confident on your skills and abilities. If you have faith in your own activities and accomplishments, then no one can pull you back from the path of success. Be positive and try to cheer up your own personality. Never criticize yourself for what you haven’t got or what you’ve not achieved, always be ready to accept failures. Applaud for yourself for everything you have achieved in your life, because when you feel good, you perform well. If you reach the company premises with a non confident and nervous personality, you’ll never be able to give your best in front of the employer. Become the lifeline of yourself. Remember, others will never help you achieve what you want, and that too in this competitive world of rat race. You have to struggle hard for each and everything you wish to achieve.
Some people have the habit of not accepting compliments for themselves. Even after achieving something they just reply “it was not that hard” or it didn’t took much time”. When someone gives you a compliment, accept it by saying “thank you” which would boost up your inner zeal and give you power to perform better. Record your achievements in diary or a journal, keep a track of the compliments you got, the things you learnt out of it and how it would benefit you in future. Read it whenever you get time. It will not only boost your confidence, but help you define your skills and achievements easily in front of others and also give enhanced power to your personality and attitude.
Use social media profile as a strong tool
Nowadays a lot of employers are prefer social recruiting as it saves time and cost. Social recruiting is also used as it gives a glimpse of the candidate’s personality and interests. Hence, it is important that you not only update your CV, but polish your social media profiles as well. Fill your profile with all the basic information important for others to get a know how of who you are. Use the “interests” column proficiently by posting your professional interests. Remember whatever you upload and share, it seen by people all over the world. Use social sites wisely. Never post anything inappropriate like posts or pictures related to politics, alcoholism or drugs, sexual topics, caste or gender bias or any negative comments. Fill your profile with motivational pictures, news related to you career stream etc.
Another advantage you could gain out of social media is to share all the groups with job of your interests. Join those groups; apply for the positions which suits you. You can also form a network of professionals, adding your coworker, former friends in other companies, professional acquaintances, and former employers etc., who may help you in getting to your dream job through referrals.
To present yourself as an “ultimate choice” is the key role of self marketing. Nothing is easy to grab in this world, everything comes with terms and conditions. If you are able to accept these terms, then no one can stop you from reaching the success.
In order to sell yourself, you have to first understand your own self, what are your interests, what would you perform proficiently, what do you have to market etc. All this needs practice on a regular basis. After going through yourself, you have to learn the art of representing all your skills and talents effectively. Not everyone can speak or express what they want to. Uplift the confidence and enhance the ideal way of describing your assets. The last thing to do is to ‘practice what you preached’. Just convincing your employer by mere words is not enough, you should be competent and capable enough to showcase all your skills which you promised to blend in the job. Remember, self concept marketing continues even after you get selected for the job. So never let anything play with your reputation. Perform everything with your full enthusiasm and proficiency.