Updated May 4, 2023
Introduction to Product Manager Interview Questions
If you have applied for the product manager position, you might be wondering what kind of questions will be asked of you. Will you get the traditional questions or some off-the-wall questions? Analytical and scenario-based will be the primary concern. Their main aim is to know about you and your thought process, how you would handle a situation, and a team during a crisis. They want to know your prior working experience and how you have made a difference in your previous organizations. They would also want to analyze if you are the right fit for the position and whether the ideas that you bring to the table are worth consideration and implementation. Apart from your attitude and mindset, they would also assess your technical knowledge, decision-making abilities, business sense, and analytical skills. To assist you, we have shortlisted questions that might benefit you for the product manager interview.
Now, if you are looking for a job related to Product Manager, you need to prepare for the 2023 Product Manager Interview Questions. Every interview is indeed different as per the different job profiles. Here, we have prepared the important Product Manager Interview Questions and Answers, which will help you get success in your interview.
This 2023 Product Manager Interview Questions article will present the 10 most important and frequently used Product Manager interview questions. These questions will help students build their concepts around the Product Manager and help them ace the interview.
Part 1 – Product Manager Interview Questions (Basic)
This first part covers basic Product Manager Interview Questions and Answers
Q1. How would you explain our product to someone interested in something similar, only $10 cheaper?
This is one of the best questions to be asked in an interview as it assesses the candidate’s knowledge of the company and its products and is comfortable with them. This also checks the candidate’s prioritization, communication, structure, and thought process skills. The answer should contain specific product features, a cost-benefit overview, user testimonials, etc. The example supporting this could explain all features and facilities you would get at an additional $10.
Q2. What will be your management strategy, tactics, and processes for a new product launch?
This is the basic Product Manager Interview Question asked in an interview. The candidate should be a team player, and priorities, goals, and schedules should be well structured in his mind. Do not be the one to reply in generality. The answer should mention the timeline, progress tracking, team effort, etc. For example, I have a launch plan which I have developed using the inputs from Devs, QAs, support team, and other stakeholders whose advice is also taken while setting up a delivery schedule.
Q3. We are launching a new version of the previous product. Where would you keep the legacy product so sales are not dropped for it?
The candidate’s soft skills, technical skills, and thought process are considered. Your answer should be around understanding target customers, practical solutions, knowledge of consumer behavior, etc. For example, I would lower the price of the legacy product so that the budget-centric customers are targeted, and they would still constitute somewhere close to 30% profit.
Q4. What parameters would you define when a product can be said to have been designed well?
This is a relative question. What your company sees as a good design might not be good for you. The answer should revolve around your priorities, explaining why logical answer. For example, A well-designed product is simple, elegant, and one which promises what it delivers. Consumers should not stick to the user manual before operating the product.
Let us move to the next Product Manager Interview Questions.
Q5. What improvisations would you bring to our product?
One good question which explains the candidate’s interest in your company. They are looking for a candidate who has researched well and can critically think about it. Your answer should involve, Some negative feedback received earlier, the Pros of execution which succeeded, Logical answer. For example, Yes, you did a great job creating this product. I enjoyed the viral video of the product launch. One thing I would change is adding simplicity to this product as, until today, only teens can operate it, and I want all age groups to be comfortable with this.
Part 2 – Product Manager Interview Questions (Advanced)
Let us now have a look at the advanced Product Manager Interview Questions.
Q6. What are your technical skills which differentiate you from other product managers?
They are looking for your expertise and your self-confidence. An answer should revolve around interactive prototyping, data collection, analytics, coding, or other areas that sound right to you. An answer should revolve around your skillset, benefits, and instances to support. For example, I find myself a good fit for A/B testing. Therefore, my knowledge of statistical and analytical significance helped me launch the most useful product to date as it was created keeping in view customer pain points.
Q7. What would be a typical day in the life of a product manager? What should he skip?
This question talks more about the value. An answer should revolve around, Nothing to skip, supporting facts, cultural fit, etc. For example, if your candidate deprioritizes teamwork which is the essence of your company, then he might not be a good fit.
Let us move to the next Product Manager Interview Questions.
Q8. In case of any big announcement lined up and your key players differ, how would you proceed in such a case?
The question wants to test whether you can assess the pros, cons, and customer reaction and how calm you are in bringing things at ease. An answer should be around, respect everyone’s ideas, better market fit, plan remeets, Logical answer, etc. For example, I would jot down everyone’s opinions and do my homework based on current market situations and trends. In the next meeting, I would ask for business justification for adding or subtracting a feature, not because it looks bad.
Q9. What is your belief in customer engagement?
These are the most asked Product Manager Interview Questions in an interview. He wants to see whether you stick to what you say about having customers as your priority. Answers should revolve around, Marketplace, Competitiveness, feedback, modification, etc. For example, My policies would be customer-centric, and their feedback will be paramount. I cannot let an already satisfied customer choose my competitor, and retaining him with promised services will be on my top list.
Q10. You would not have direct reports but will be responsible for a product release. What will be your motivation strategy?
This question aims to see your clarity on the product management role. Stick around, distinction, straight priorities, and discussion with line managers. For example, I would meet with the respective managers to ensure the delivery is on board. When we have provided this set of questions, we cannot assure you that these will be your questions to go for in an interview. It is more about the mindset and the preparedness that you have for the role that you are applying for. Be confident, have faith, and stick to our blog for more articles like these.
This has guided a list of Product Manager Interview Questions and Answers. In this post, we have studied top Product Manager Interview Questions often asked in interviews. You may also look at the following articles to learn more –