Updated May 22, 2023
Introduction to Oracle Marketing Cloud
Software as a Service platform where cloud is offered as the interface for automation of marketing and sales so that content creation and sales improvement can be monitored through the cloud platform itself is called Oracle Marketing Cloud. This helps marketing professionals to know the customer’s requirements and deliver the products based on their necessities. A customer survey can be done and the results can be viewed directly which makes marketers follow the more transparent path to market their products and increase their sales. B2B and B2C marketers can make use of Oracle Marketing Cloud to improve their performance and satisfy their customers.
Why do we need Oracle Marketing Cloud?
Digital Marketing: The main advantage of digital marketing is that we can identify the requirements of customers and satisfy them right away in few hours to days. Compared with traditional marketing, it will not take months to fulfill an order. Here Marketing cloud is a blessing where all the details are stored in the server and the data is available at fingertips when asked for. We need not carry the data along with us so that we will be knowing our customers more closely and we can delight the customers with the products they think of.
B2B Marketing: Marketing Cloud makes business-to-business conversations easier with the available data in the cloud. Sharing the files and making connections with different business professionals is easy with Oracle Marketing Cloud. This helps to improve the relationship with different buyers which thus enhances the business prospectus with the same buyer. Testing the data for its authenticity and optimizing the same for procuring more products for customer needs can be done with the Marketing cloud with all the available data engineering platforms.
B2C Marketing: Personalized experience is provided to customers via Oracle’s B2C marketing method so that their reviews on any product are directly captured and loaded into the database. This helps to know the customer behavior and about the product if it is newly launched. Campaigns and surveys can be created easily based on this data that helps to magnify the necessities and needs of the customer and helps marketing professionals to act accordingly. Personalized marketing experience can be offered to customers to improve their feedback about the company and the products they offer. This will benefit both customers to choose an exact products based on their needs and marketers to provide a seamless experience to customers.
How does Oracle Marketing Cloud work?
Oracle Marketing Cloud connects with old customers by taking the old emails and sending mail to them to check their current status that makes them feel loved by the company. This Advanced Intelligence helps the company to improve the sales altogether. This automated process helps the marketing professionals to save time in contacting customers. Also, this can be used to identify the most active customers and send them goodies as surprise gifts.
Real-time adjustments can be done with customer preferences automatically making it easy to identify the market trends. This improvement helps in quality and faster delivery of products than the customer expected lead time making it worthwhile for the sales team thus helping in sales. All the activities are noted and made as data servers so that all the data can be identified and used for marketing campaigns and forecasts of the products. Every data is automatically entered into the cloud service which eliminates the need for any external professional. Created contents can be reused to reduce the workload.
Tools: Different tools can be used to monitor the sales and CRM so that the supply chain of the products can be improved and inventory can be reduced drastically. Any external applications can be connected with the Oracle Marketing cloud so that instant messages and emails can be sent to customers if any complaints are raised regarding the product quality or delivery.
Advantages and Disadvantages
The flawless experience provided to customers via marketing cloud makes their purchase from the same company repeatedly. We can provide relevant product suggestions to customers based on their mindsets and offer replacements based on their previous purchasing choices. This consistent and thoughtful marketing advice will make customers content and respect the suggestions provided by the marketing professionals. Marketing Cloud also helps to deliver personalized messages to customers which makes them feel important to the company. We can manage the messages easily with the cloud so that customers receive them from time to time.
It is not needed to manage the tools always as Cloud computing will take care of the same with improved efficiency with the system-managed tools. The conversion factors work in real-time when we need to convert the market figures to profit or any other ROI factor based on the need. Efficiency can be improved by being loyal to the customers with their available data and providing them with popular reviews about the products they wish for.
A disadvantage to be noted is the less privacy for the customer life. Whatever products they are searching for on the company site or on the internet are captured and used against them when they browse anything. This will compel the customers to buy the products with the available specifications. All the data captured will make customers either feel wanted or as prying into their personal life as marketing professionals.
Price and installation:
Price of Oracle Marketing Cloud is more up to $2000 per month which makes it too costly for normal and startup businesses. Also, the implementation after buying Oracle Marketing Cloud takes time which makes the business lose after buying the software. And integration is not available with Google advertisement making it difficult to do ROI.
With the high reputation of Oracle Marketing Cloud and the well-exposed design, marketers are happy to go with this cloud setup and satisfy their marketing needs. Also, anyone can build micro websites to create content and share it with others to discuss the business objectives.
This is a guide to Oracle Marketing Cloud. Here we discuss the Introduction, How does Oracle Marketing Cloud work? Why do we need Oracle Marketing Cloud? advantages and disadvantages respectively. You may also have a look at the following articles to learn more –