8 Ps of Marketing Course

8 P's of Marketing is one of the important tools and strategies of marketing. This tutorials will explain the 8p's and how it needs to strategised for marketing. The tutorials will explain Product element, price, place, promotion and other extended P's such as People, Process, Physical evidence and productivity.

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 10h 01m | 75 Videos | 88644 Views |   Intermediate

About 8 Ps of Marketing Course:

The marketing mix is a corporate device used in 8 Ps of Marketing and by dealers. The marketing mix is frequently vital when shaping a product or brand’s offer, and is mostly related with the four P’s: price, product, promotion, and place. In service marketing, yet, the four Ps are extended to the eight P’s or 8 Ps of Marketing  to address the diverse nature of services.

The 8 Ps of Marketing rose from an original 4 P‘s. This gives an abundant check list or initial point for any planned marketing plan, to confirm your consumers view for your product and their buying know-how in the best likely light.

Services are fundamentally dissimilar from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be altered aptly to incorporate the 8 Ps for services marketing.

Services can vary from financial services offered by the banks to technology services offered by the IT industries or hospitality services offered by hotels and restaurants or even a blog where an author provides a service (interesting reading etc.) to his audience.

In essential services management, refining output is necessity in cost management; but quality, as defined by the consumer, is vital for a service to distinguish itself from other sources.

It has been acknowledged that general success of a firm may be significantly impact by concentrating on not only at the top-line by refining sales but also concentrating on the bottom-line by lowering over-all cost of supplying services. In services management, often the flexible costs are a lot more than fixed costs, and so incremental costs, if accomplished appropriately can have a vast influence on output.

So for amenities, a firm may critically benefit through proper re-engineering of processes and makeover the same if required to recover output at each phase. This is a comprehensive course on 8 P’s of Marketing. Understand different concepts of marketing in easy terms and different case studies. The program starts with a detailed understanding of Marketing and its different aspects.

Gradually, it takes care of each P in details. We start with Product and understand every aspects of Product strategy. Then we move towards others Ps, that is Price, Promotion, Place, People, Process, Physical evidence and finally, we will be talking about the productivity and quality strategy.

Benefits of this 8 Ps of Marketing Course

• Learn Marketing Mix
• Learn different marketing strategy
• Be awesome in Marketing

Target Audience for 8 Ps of Marketing Course

• Marketing Professionals
• Advertising Professionals
• Sales Professionals
• Aspiring Marketing Professionals
• Students

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