Introduction to Data Analytics Trends
Data Analytics Trends 2022 to watch out. Enterprise architects are rapidly changing the face of brands and companies around the world. Added to that, customer expectations and demands are changing at a rapid pace, making this task even more exciting and challenging. But technology, innovation, and spending have always been transformative and ever-changing in nature.
Over the last few years, there have been big and rapid developments in fields related to social, mobile, cloud, analytics, and big data, to name a few things. This means that technology management spending will grow at a rapid pace and this means that brands will spend more on customer retention and engagement.
The digital world is therefore in a volatile situation, where things are rapidly changing and developing. With technological advancements, how brands conduct their functions is also changing. In other words, the digital arena has completely changed how brands are changing how they interact with their customers, employers and clients. The digital world is changing, and with that rapid pace, companies are changing how information is shared and distributed.
Online marketing is an integral part of any company’s marketing strategy. With the internet’s advancement and reach, it is nearly impossible for companies to ignore this medium. However, many brands and companies tend to ignore this medium and forget that online marketing can be the bridge between success and failure for many companies. Brands do not consider online marketing because of a lack of time, understanding, and money.
However, brands have to realize that many of their customers and target audience are present online, and customers care about the online presence of brands and companies because it means instant connection and brand empowerment. With more than 85 percent of searches for products and services happening online, investing in online marketing is no longer a choice but a necessity for brands. In short, customers are online, meaning that brands also need to be there.
In this article, we will talk about some of the most important digital marketing trends that are likely to dominate the industry, not just in 2022 but in the coming years as well:
8 Excellent Data Analytics Trends
Following are some of the data analytics trends given below.
Content marketing is still of prime importance and will remain the king
Since the invention of the internet, Content Marketing has always played a very important and prime role. The rise of social media has increased the importance of brands connecting with their customers/target audience through engaging content.
Whether in written, visual or video format, the brands that have an active blog generate 67 per cent more monthly sales opportunities, in comparison to those who do not maintain a blog.
That is why blogs are essential to any brand’s marketing strategy. Additionally, every person who is familiar with content strategy will invariably understand that good quality content is extremely important for search engine optimization or SEO. Linking good quality to your blog can have a lot of positive effects on your brand loyalty and empowerment.
Writing poor-quality articles that are filled with just keywords will no longer help a brand reach its goal. That is why it is extremely important that brands invest in writers who can create good quality articles that provide information and are engaging at the same time. Customers expect brands and all the people associated with the brands, from managers to writers, to deliver insightful, engaging, and entertaining content.
They want to have an amazing experience when they visit your brand website or are a part of your social media platforms. All this will help brands, not just to retain their existing customers but also expand them in an effective fashion. With so much potential, content marketing will still rule the market in the near future because customers love brands that can capture their stories in an effective and engaging manner.
The era of smartphones will completely dominate markets and brands
In the beginning, computers were considered the first screens and mobiles were considered the second. But this trend has changed drastically and how.
The usage of smartphone is increasing every single day and by 2020, it is expected that there will be more than 6 billion smartphone users around the phone. Also by 2020, it is expected that close to 80 per cent of data will be from smartphone as composed to desktops.
The world is today in the middle of a veritable explosion of mobile data. According to Ericsson, data explosion on mobile phones will grow at least tenfold in the next five years, with the Asia Pacific accounting for more than 45 percent. Since this digital revolution, smartphone usage has increased rapidly compared to desktops and computers.
This is because the number of people browsing the internet on phones surpassed that on computers a long time ago. This, in turn, led to the rise of mobile responsive websites and campaigns targeted primarily at mobile phones. The expenditure on mobile ads and campaigns will also increase in the coming days. In other words, mobile phones will be an important part of marketing campaigns, even in the coming years.
Video advertisements will grow in popularity in the coming years
Television first introduced the era of video advertisements, and without a doubt, it helped brands substantially increase their reach and revenue. With the growth and development of the digital age, video advertisements have migrated to mobile devices.
Advertisements on mobile phones can be customised according to the users and this has resulted in the creation of multiple campaigns that are personalised according to the customer base.
In other words, video campaigns have become integral to online marketing campaigns. From viral videos to big brands investing millions of dollars in video advertisements, creating a video is the next big thing in the world of online marketing. In addition, big players like Bing and Facebook are already offering video advertisements, opening the path for greater acceptance among brands and companies. Toda,y Youtube, Facebook live streaming and Snapchat are reaching more consumers than ever. With video being accepted by customers across categories, video marketing is expected to develop and grow into the next stage during the coming years.
Wearable Data Analytics technology and the internet of things will reach new heights.
The future is most certainly now. While smartphones were limited to a few people a decade ago,w people across the globe now have access to them. That is why companies and brands are moving to the next stage of innovation, wearable technology.
These gadgets are now available in many forms like watches, arms, or wristbands; even glasses are changing how we conduct our daily affairs. Now people can respond to messages without fiddling on their phones, check their emails, stay fit, and even take pictures.
Wearable technology is now no longer a cool accessory but something that has become a field of its own. In other words, Wearable computing is the new buzzword, and this is poised to change how we live our lives. As with all big technology, there are still a few issues that need to be sorted out about this trend but that being said, wearable devices will soon change how we perform daily tasks and function.
In the coming years, this technology will see even more research and development, with big companies looking to invest their resources so that humanity can truly make this technology a part of their daily existence.
Sending automated emails will always remain an integral part of marketing
As a lot of brands and companies have gone mobile, emails will now be accessed on these devices. That means automated emails will continue to be a part of the marketing plans for brands and companies.
Automated emails have a lot of benefits, like efficiency, and are capable of saving time and effort. Another big advantage of automated emails is that they can be triggered by specific events and sent at a specific time.
As specific incidents can trigger them, automated emails are cost-effective, and that is why they will remain a part of marketing campaigns, especially for small and mid-level companies. By providing schemes and benefits, automated emails will continue to help brands to reach out to their target audience, even in the coming years. In other words, the email will continue to figure high in the plans for marketing companies.
Digital assistants will continue to help customers effectively reach their goals.
The rise of digital assistants like Siri will help customers to reach customers by understanding their needs and concerns. Over the past few years, marketers have used numerous strategies like Pay per Click and SEO to connect with their customers and stakeholders.
That is why it is important that brands make it possible for these assistants to access this information effectively to reach their target audience. In the coming years, marketers will develop new strategies to effectively meet their customer’s expectations and requirements in an enhanced and innovative manner.
Advertisements in the social media field will contribute to a significant share of digital advertising.
Today, having a website is not enough because brands need to be present on all social media platforms, from Facebook to Instagram. With the world connected almost 24 hours a day, the digital revolution has produced an array of marketing tools. With the manner in which these platforms have become an integral part of our lives, it is essential that brands connect with their customers and buyers in an innovative manner using these platforms. As consumers discover, research, and share information through these platforms, advertisements on social media platforms are crucial, and brands must continue to focus on them during the coming years.
According to recent studies, social media is one of the top activities of individuals on the net and this is further increased by people accessing these sites on their mobile devices as well.
In other words, social media is a top referral traffic source for companies and brands across all categories. In addition, Facebook, which has more than a billion users worldwide, has launched several advertising options for brands in the last few years. This means that if brands understand social media advertising, then they will always have a ready place to promote their goods and services. As almost a large percentage of their target audience is present on social media, brands can effectively conduct their campaigns and advertisements from one place, making social media advertisements important in the coming years.
Big Data will continue to play a significant role in brands’ marketing strategies.
Information is the basis for success for all brands and companies. This is something that has always been a fact for a very long time. As brands and companies have begun to understand the importance of big data analytics, much research continues in this field. In the coming years, big data will continue to play an integral role in helping companies process large amounts of data simply and effectively.
With the development of new tools and platforms, big data can help companies to track customer behaviors and patterns, thereby providing them with valuable insights, like never before. Business in the cloud is a relatively new concept and this is slowly but surely changing how companies conduct their affairs.
Brands continue to evolve and change rapidly, and sometimes it becomes difficult for them to keep track of the latest technology and trends in data analytics. However, keeping track of these trends is extremely important as it can herald massive changes and help brands reach the next level of growth and development while expanding and retaining their customer base at the right time.
This has been a guide to Data Analytics Trends. Here we have discussed the basic concept and eight excellent Trends with detailed explanations. You may look at the following articles to learn more –
- Data Analytics
- Big Data Analytics Software
- Big Data Analytics Tools
- Business Intelligence vs Data Analytics