Updated April 15, 2023
Introduction to Data Analytics Trends
Data Analytics Trends 2022 to watch out for. Enterprise architects are rapidly changing the face of brands and companies worldwide. Additionally, customer expectations and demands are changing rapidly, making this task even more exciting and challenging. But technology, innovation, and spending have always been transformative and ever-changing.
Over the last few years, there have been significant and rapid developments in fields related to social, mobile, cloud, analytics, and big data, to name a few things. This means that technology management spending will grow at a rapid pace, and this means that brands will spend more on customer retention and engagement.
The digital world is, therefore, in a volatile situation where things are rapidly changing and developing. With technological advancements, how brands conduct their functions is also changing. In other words, the digital arena has completely changed how brands are changing how they interact with their customers, employers, and clients. The digital world is changing, and with that rapid pace, companies are changing how information is shared and distributed.
Online marketing is an integral part of any company’s marketing strategy. With the internet’s advancement and reach, it is nearly impossible for companies to ignore this medium. However, many brands and companies ignore this medium and forget that online marketing can be the bridge between success and failure for many companies. Brands do not consider online marketing because of a lack of time, understanding, and money.
However, brands have to realize that many of their customers and target audiences are present online. Customers care about the online presence of brands and companies because it means instant connection and brand empowerment. With more than 85 percent of searches for products and services happening online, investing in online marketing is no longer a choice but a necessity for brands. In short, customers are online, meaning that brands also need to be there.
In this article, we will talk about some of the most important digital marketing trends likely to dominate the industry, not just in 2022 but also in the coming years.
8 Excellent Data Analytics Trends
Following are Some of the data analytics trends given below:
1. Content marketing is still of prime importance and will remain the king
Since the invention of the internet, Content Marketing has always played a vital and excellent role. The rise of social media has increased the importance of brands connecting with their customers/target audience through engaging content.
Whether in written, visual, or video format, the brands with an active blog generate 67 percent more monthly sales opportunities in comparison to those who do not maintain a blog.
That is why blogs are essential to any brand’s marketing strategy. Additionally, everyone familiar with content strategy will invariably understand that good quality content is significant for search engine optimization or SEO. Linking good quality to your blog can have a lot of positive effects on your brand loyalty and empowerment.
Filling articles with just keywords and writing poor-quality content will no longer help a brand achieve its goals. That is why brands must invest in writers who can create good quality articles that provide information and are engaging at the same time. Customers expect brands and all the people associated with the brands, from managers to writers, to deliver insightful, engaging, and entertaining content.
They want a fantastic experience when they visit your brand website or are a part of your social media platforms. All this will help brands not just to retain their existing customers but also effectively expand them. With so much potential, content marketing will still rule the market shortly because customers love brands that can capture their stories effectively and engagingly.
2. The era of smartphones will completely dominate markets and brands
In the beginning, computers were considered the first screens, and mobiles were considered the second. But this trend has changed drastically and how.
The usage of smartphones is increasing every single day, and by 2020, it is expected that there will be more than 6 billion smartphone users around the phone. Also, by 2020, nearly 80 percent of data is expected to be from smartphones compared to desktops.
The world is today in the middle of a veritable explosion of mobile data. According to Ericsson, data explosion on mobile phones will grow at least tenfold in the next five years, with the Asia Pacific accounting for more than 45 percent. Since this digital revolution, smartphone usage has increased rapidly compared to desktops and computers.
This is because the number of people browsing the internet on phones surpassed that on computers long ago. This, in turn, led to the rise of mobile responsive websites and campaigns targeted primarily at mobile phones. The expenditure on mobile ads and campaigns will also increase in the coming days. In other words, mobile phones will be an essential part of marketing campaigns, even in the coming years.
3. Video advertisements will grow in popularity in the coming years
Television first introduced the era of video advertisements, which undoubtedly helped brands substantially increase their reach and revenue. With the growth and development of the digital age, video advertisements have migrated to mobile devices.
Advertisements on mobile phones can be customized according to the users, and this has resulted in the creation of multiple personalized campaigns according to the customer base.
In other words, video campaigns have become integral to online marketing campaigns. From viral videos to big brands investing millions of dollars in video advertisements, creating a video is the next big thing in online marketing. In addition, big players like Bing and Facebook already offer video advertisements, opening the path for greater acceptance among brands and companies. Toda,y Youtube, Facebook live streaming, and Snapchat is reaching more consumers than ever. With video being accepted by customers across categories, video marketing is expected to develop and grow into the next stage during the coming years.
4. Wearable Data Analytics technology and the Internet of Things will reach new heights
The future is most certainly now. A decade ago, only a few people had access to smartphones, but now people worldwide can use them. That is why companies and brands are moving to the next innovation stage, wearable technology.
These gadgets are now available in many forms, like watches, arms, or wristbands; even glasses are changing how we conduct our daily affairs. Currently people can respond to messages without fiddling on their phones, check their emails, stay fit, and even take pictures.
Wearable technology is no longer a cool accessory but something that has become a field of its own. In other words, Wearable computing is the new buzzword, and this is poised to change how we live our lives. As with all big technology, there are still a few issues that need to be sorted out about this trend, but that being said, wearable devices will soon change how we perform daily tasks and function.
In the coming years, this technology will see even more research and development, with big companies looking to invest their resources so that humanity can truly make this technology a part of their daily existence.
5. Sending automated emails will always remain an integral part of marketing
As many brands and companies have gone mobile, these devices will now access emails. That means automated emails will continue to be a part of the marketing plans for brands and companies.
Automated emails have a lot of benefits, like efficiency, and can save time and effort. Automated emails offer a significant advantage of triggering them based on specific events and scheduling them to send at a particular time.
As specific incidents can trigger them, automated emails are cost-effective so they will remain a part of marketing campaigns, especially for small and mid-level companies. By providing schemes and benefits, automated emails will continue to help brands to reach out to their target audience, even in the coming years. In other words, email will continue to figure high in the plans for marketing companies.
6. Digital assistants will continue to help customers effectively reach their goals.
The rise of digital assistants like Siri will help customers to reach customers by understanding their needs and concerns. Over the past few years, marketers have used numerous strategies like Pay per Click and SEO to connect with their customers and stakeholders.
That is why brands must enable these assistants to access this information effectively to reach their target audience. In the coming years, marketers will develop new strategies to effectively meet their customer’s expectations and requirements in an enhanced and innovative manner.
7. Advertisements in the social media field will contribute to a significant share of digital advertising
Today, having a website is not enough because brands need to be present on all social media platforms, from Facebook to Instagram. With the world connected almost 24 hours a day, the digital revolution has produced various marketing tools. With how these platforms have become an integral part of our lives, brands must connect with their customers and buyers innovatively using these platforms. As consumers discover, research, and share information through these platforms, advertisements on social media platforms are crucial, and brands must continue to focus on them during the coming years.
Recent studies indicate that individuals use social media more than any other internet activity, further amplified by accessing these sites on mobile devices.
In other words, social media is a top referral traffic source for companies and brands across all categories. In addition, Facebook has more than a billion users worldwide and has launched several brand advertising options in the last few years. If brands understand social media advertising, they will always have a ready place to promote their goods and services. As almost a large percentage of their target audience is on social media, brands can effectively conduct their campaigns and advertisements from one place, making them essential in the coming years.
8. Big Data will continue to play a significant role in brands’ marketing strategies
Information is the basis for success for all brands and companies. This is something that has always been a fact for a very long time. As brands and companies have begun to understand the importance of big data analytics, much research continues in this field. In the coming years, big data will continue to play an integral role in helping companies process large amounts of data simply and effectively.
With the development of new tools and platforms, big data can help companies track customer behaviors and patterns, providing valuable insights like never before. Business in the cloud is a relatively new concept, slowly but surely changing how companies conduct their affairs.
Brands continue to evolve and change rapidly, and sometimes it becomes difficult for them to keep track of the latest technology and trends in data analytics. However, keeping track of these trends is extremely important. It can herald massive changes and help brands reach the next level of growth and development while expanding and retaining their customer base at the right time.
This has been a guide to Data Analytics Trends. Here we have discussed the basic concept and eight excellent trends with detailed explanations. You may look at the following articles to learn more –