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Home Courses 00 MARKETING & BUSINESS Communications Media Management Course

Media Management Course

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* One-Time Payment & Get One-Year Access

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What you'll get

  • 25m
  • 6 Videos
  • Course Level - Beginner
  • Course Completion Certificates
  • One-Year Access
  • Mobile App Access

Curriculum:

    Media Management Course:

    • eduCBA brings you the course on Media Management.
    • When you hear about Media Management and you want to become an expert in the same it is essential for you to know the do’s and dont’s, importance concepts, how it works and lot of different things.

    Important Topics to be discussed in Media Management:

    1. Introduction – what is media?
    2. Key Media Terms
    3. Media intrusiveness
    4. Media Business Overview
    5. Why study media management ?
    6. Media classification
    7. Addressable media
    8. TV in India
    9. TV advantages & Disadvantages
    10. Print Media
    11. Print Advantages and Disadvantages
    12. Films
    13. Films Advantages and Disadvantages
    14. Radio
    15. Radio Advantages and Disadvantages
    16. Interactive Media
    17. Types of interactive media
    18. Advantages and Disadvantages of Interactive Media
    19. Interactive Media advantages & Disadvantages
    20. Future Technology Trends
    21. Newspapers
    22. Types of news papers
    23. Newspaper key terms
    24. Newspaper value chain
    25. Newspaper Business Models
    26. Magazines
    27. Magazine Value chain
    28. TV Key Terms
    29. TV in India
    30. TV Value Chain
    31. TV distribution models
    32. TV Advertising Sales
    33. Types of buying of Television
    34. Time Bands in TV
    35. Radio Value Chain
    36. Radio in India
    37. Cinema  Value Chain
    38. Advantages and Disadvantages of Cinema
    39. Cinema Distribution
    40. Cinema Advertising models
    41. Cinema advertising- advantages and disadvantages
    42. Out of Home Media
    43. OOH Key terms
    44. OOH Key Terms
    45. Outdoor value chain
    46. Branded Entertainment
    47. Types of Internet advertising
    48. Interactive Media advantages & Disadvantages
    49. Internet Value chain

    Course Objective:

    • To enhance the skills of the participants in the Media Management domain.

    What is the Target Audience?

    • Students
    • Professionals
    • Anyone who wants to learn about Media Management

    What are the Pre-Requisites?

    • Basic Computer Knowledge
    • Internet Connection to view the training material

    * One-Time Payment & Get One-Year Access

    Offer ends in:

    Training 5 or more people?

    Get your team access to 5,000+ top courses, learning paths, mock tests anytime, anywhere.

    Drop an email at: [email protected]

    Course Overview

    eduCBA brings you this Awesome course on Media Management. This detailed course will help you understand all the important concepts and topics of Media Management.

    164
    Upto 2 hours 25m | 6 Videos | 82504 Views | Beginner  Beginner
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    Media Management Course:

    • eduCBA brings you the course on Media Management.
    • When you hear about Media Management and you want to become an expert in the same it is essential for you to know the do’s and dont’s, importance concepts, how it works and lot of different things.

    Important Topics to be discussed in Media Management:

    1. Introduction – what is media?
    2. Key Media Terms
    3. Media intrusiveness
    4. Media Business Overview
    5. Why study media management ?
    6. Media classification
    7. Addressable media
    8. TV in India
    9. TV advantages & Disadvantages
    10. Print Media
    11. Print Advantages and Disadvantages
    12. Films
    13. Films Advantages and Disadvantages
    14. Radio
    15. Radio Advantages and Disadvantages
    16. Interactive Media
    17. Types of interactive media
    18. Advantages and Disadvantages of Interactive Media
    19. Interactive Media advantages & Disadvantages
    20. Future Technology Trends
    21. Newspapers
    22. Types of news papers
    23. Newspaper key terms
    24. Newspaper value chain
    25. Newspaper Business Models
    26. Magazines
    27. Magazine Value chain
    28. TV Key Terms
    29. TV in India
    30. TV Value Chain
    31. TV distribution models
    32. TV Advertising Sales
    33. Types of buying of Television
    34. Time Bands in TV
    35. Radio Value Chain
    36. Radio in India
    37. Cinema  Value Chain
    38. Advantages and Disadvantages of Cinema
    39. Cinema Distribution
    40. Cinema Advertising models
    41. Cinema advertising- advantages and disadvantages
    42. Out of Home Media
    43. OOH Key terms
    44. OOH Key Terms
    45. Outdoor value chain
    46. Branded Entertainment
    47. Types of Internet advertising
    48. Interactive Media advantages & Disadvantages
    49. Internet Value chain

    Course Objective:

    • To enhance the skills of the participants in the Media Management domain.

    What is the Target Audience?

    • Students
    • Professionals
    • Anyone who wants to learn about Media Management

    What are the Pre-Requisites?

    • Basic Computer Knowledge
    • Internet Connection to view the training material

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