Marketing analytics means the process which helps the marketers to measure the success of their marketing initiatives by measuring performance. There are few important metrics to measure the success of marketing initiatives. Marketing analytics gathers data from different marketing channels and combines it to form a marketing view.
The training will include the following;
This marketing analytics course is targeted mainly for students who come from economics, finance and statistics background. Marketing professionals or any person who is about to enter the marketing field can also take up this course.
Anyone who is interested can take up this course. There is no specific skill or experience needed to take up this course. You just need to have a passion towards marketing to take up this course.