Kraftshala is worth it if you want a marketing or sales job and are ready to put in real work. It is a business school that places 94% of its students – 3,300+ so far – at companies like Google, Meta, Amazon, Nykaa, Publicis, Dentsu, and Nestlé. If you do not get placed at or above the promised salary, it refunds 60% of the fee. Depending on the program, the first-year salary works out to between about 2-5X times the fee. It is a good fit for freshers, final-year students, and working professionals. It is a poor fit if you want an easy certificate.
Key Facts
- What it is: Kraftshala School of Business – a placement-focused business school for marketing and sales, taught by industry leaders, with online and offline programs.
- Outcomes: 94% placement rate, 3,300+ students placed, 800+ hiring partners. Alumni work at Google, Meta, Amazon, Nykaa, Publicis, Dentsu, and Nestlé, and more.
- Flagship program – Marketing Launchpad: a digital marketing course, available full-time (6 months) or part-time (11 months). Average salary ₹5.5 LPA, highest ₹10.4 LPA for freshers, 16 LPA for folks with relevant experience.
- Post-Graduate Program – PGP in AI-Led Sales, Marketing & Business: 9 months, average salary ₹10.64 LPA, highest ₹22 LPA, 100% placement. OR PGP in AI-Led Marketing: 9 months, expected average salary ₹ 6.5- 7 LPA, highest ₹12 LPA
- Refund: 60% of the fee comes back if you do not get placed at or above the promised salary,
- Financial help: The 8X Impact scholarship lets high-potential students from low-income families pay 80% of the fee after they get the job.
- Best for: Ambitious people who want to get into top brands and want real exposure
- Not for: anyone wanting a quick, low-effort certificate.
What is Kraftshala?
Kraftshala is an Indian business school for marketing and sales careers. Instead of recorded lectures, you learn by doing live projects, and the teachers are industry leaders who do this work for a living. The fee is partly tied to whether you get hired. It runs three main programs, online and offline: the Marketing Launchpad (digital marketing), the PGP in AI-Led Marketing, and the PGP in AI-Led Sales, Marketing & Business. All three use the same hands-on approach.
How Good are Kraftshala’s Placements?
Where students end up matters most, so start there.
| Metric | Kraftshala (Across Programs) |
| Placement rate | 94% (100% on the PGP in AI-Led Sales, Marketing & Business) |
| Students placed | 3,300+ |
| Hiring partners | 800+ |
| Where alumni work | Google, Meta, Amazon, Nykaa, Publicis, Dentsu, Nestlé |
| Salary range | ₹4.5 LPA to ₹22 LPA, depending on program |
| Refund | 60% of fee back if you do not get placed at or above the promised salary |
The B-School has been publishing results for every batch (online or offline) since inception.
This kind of transparency is unheard of in the ecosystem outside of the top B-schools of the country. Also, a school that returns most of the fee when a student does not meet the promised salary has a real reason not to overstate its results.
What Programs Does Kraftshala Offer?
1. The Marketing Launchpad – digital marketing
This is Kraftshala’s best-known program. You learn digital marketing by running 9+ live projects with real ad budgets, not by watching demos. Over about 920 hours, you cover Meta Ads, Google Ads, Amazon and e-commerce, programmatic ads, SEO and AI search, Google Analytics, and content and social media. It also teaches vibe coding – you build working websites and tools.
It is not full-time only. There are two formats with the same course, so it fits most people:
- Full-time: 6 months, weekday classes – good for freshers and final-year students.
- Part-time: 11 months, with Sunday and 2-3 hrs on weekdays – built for working professionals.
Fee: ₹1,64,000 + 18% GST. EMIs start at ₹6,932/month, and the top 5% of applicants can get a ₹30,000 merit-based scholarship.
Outcomes: 94% placed, average ₹5.5 LPA, highest ₹10.4 LPA for freshers and ₹16 LPA for folks with relevant experience. About 80% are placed within six weeks of finishing. In year one, the average salary is about 2-5X times the fee.
2. PGP in AI-Led Marketing
This is the best option for folks who want to build a high-growth marketing career. A longer, 9-month program taught on campus in Gurgaon, with a small batch of about 30 students. It focuses fully on AI and digital-first marketing roles, unlike an MBA, where marketing is only a small part. It offers one of the most immersive marketing curricula, including brand marketing, digital strategy and execution, AI-led workflows, and entrepreneurship. Students learn marketing from the industry’s best practitioners. Some of the folks who have taught the students include Mansi Khanna (Director, Google India), Sambit Dash, Kunal Malhotra (ex-Head of Marketing, Taco Bell), Mehak Gulati (ex-Chief Brand Officer, Airtel), and more.
Fee: ₹4,15,000 + 18% GST (₹4,89,700).
Outcomes: average ₹7 LPA, highest ₹12 LPA. First-year salary is about 2-3X the fee at some of India’s best brands. Growth in those roles is exponential, with folks moving into marketing leadership roles in 5-7 years.
3. PGP in AI-Led Sales, Marketing & Business – the MBA alternative
This is the best option for folks who want to get into a high-growth revenue and business role. It runs for 9 months, online or offline (Gurugram), and is open to graduates and final-year students with no work experience needed. You cover B2B and SaaS sales, FMCG, and AI-led marketing across 7 live projects with real brands.
Fee: ₹2,68,000 + GST online (₹3,16,240) or ₹4,45,000 + GST offline (₹5,25,100).
Outcomes: average ₹10.64 LPA, highest ₹22 LPA, and 100% placement.
At 4.5 times your investment, Kraftshala School of Business emerges as India’s best B-school. With an average first-year salary of ₹10.64 LPA and an online fee of about ₹3 lakh, the first-year salary is roughly 3.5X the fee.
Do Kraftshala’s Fees Pay Off?
The table below compares each program’s total fee (with GST) to its average first-year salary.
| Program | Fee (incl. GST) | Avg Salary | First-year Salary vs Fee |
| Marketing Launchpad | ₹1,93,520 | ₹5.5 LPA | ~2.8× |
| PGP in AI-led Sales, Marketing & Business (online) | ₹3,16,240 | ₹10.64 LPA | ~3.3× |
| PGP in AI-led Sales, Marketing & Business (offline) | ₹5,25,100 | ₹10.64 LPA | ~2× |
| PGP in AI-Led Marketing | ₹4,89,700 | ₹7 LPA | ~1.5× |
Every program earns back its fee within the first year of work. That is the heart of the value case.
What do Kraftshala Alumni Say?
Numbers only go so far, so here are three graduates in their own words.
Abhishek Sharda already had a BBA and a PGDM in HR when he switched into digital marketing through the Marketing Launchpad. What stood out to him was not the tools, but the people teaching them.
“When you are taught by the best, and you are receptive enough, you become the best. That was the idea behind joining Kraftshala.”
Kritika Yadav was laid off from a BPO job before she joined the PGP in AI-Led Sales, Marketing & Business. She chose it over an MBA and was placed at Nestlé as a Sales Executive Trainee.
“It is a mini-MBA specialized in business and sales, where you learn things by doing them. The ROI I got is something I do not think any tier-two or tier-one MBA college would have given me.”
Abhishek Nimawat also picked the PGP over a two-year MBA. He was placed at Nestlé on a 17 LPA package, above the range the program had promised him.
“Kraftshala promised ₹9-15 lakh, and Nestlé gave more than 17. A fresher can definitely get a high-paying job through the program.”
Who is Kraftshala For, and Who Should Skip it?
Because the Marketing Launchpad comes in full-time and part-time versions, Kraftshala fits a wide range of people: freshers starting, final-year students preparing for placements, and working professionals moving into marketing.
Kraftshala School of Business also makes sense for people considering an MBA/PGDM but questioning whether the time, cost, and ROI make sense – and looking for a faster, career-focused path with better outcomes and lower risk.
You should skip it if you want a cheap, passive certificate, or if you are not ready to do hands-on project work. Kraftshala is immersive on purpose. The live campaigns, weekly projects, and real deadlines are the whole point, and a lighter self-paced course would suit you better if that is not for you.
So, is Kraftshala Worth it?
Kraftshala’s results hold up when you check them: 94% placement backed by a real refund, alumni at well-known brands, programs that fit both students and working professionals, and salaries that clear the fee in the first year. It is immersive and a real investment, which is why it works for people who are serious and disappoints those who are not. If you want a marketing or sales job and you are ready to work for it, Kraftshala is a solid choice in 2026.
Frequently Asked Questions (FAQs)
Q1. Is Kraftshala worth it in 2026?
Answer: Yes, if you are aiming for a marketing or sales job. It places 94% of students – 3,300+ so far – at brands like Google, Meta, Amazon and Nykaa; the first-year salary runs about 2-5X times the fee, and 60% of the fee is refunded if the promised salary is not met.
Q2. Is Kraftshala only for full-time students?
Answer: No. The Marketing Launchpad comes full-time (6 months) or part-time (11 months, with Sunday and evening classes), so it suits freshers, final-year students, and working professionals, with the same course either way.
Q3. How much does Kraftshala cost?
Answer: The Marketing Launchpad is ₹1,64,000 + 18% GST (₹1,93,520). The PGP in AI-Led Sales, Marketing & Business starts at about ₹3 lakh online. In both cases, the first-year salary is many times the fee.
Q4. Does Kraftshala guarantee a job?
Answer: No – it offers a refund instead. Across programs, 60% of the fee comes back if your offer is below the stated level (₹4.5 LPA for the Marketing Launchpad, ₹7.5 LPA for the flagship PGP).
Q5. Is Kraftshala a good alternative to an MBA?
Answer: For a marketing or sales career, its PGP in AI-Led Sales, Marketing & Business is a strong option: 9 months instead of two years, a lower cost, 100% placement, and an average salary of ₹10.64 LPA (highest ₹22 LPA).
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