Data Analytics Trends 2016 to watch out. Enterprise architects are rapidly changing the face of brands and companies around the world. Added to that, customer expectations and demands are changing at a rapid pace, making this task even more exciting and challenging. But technology, innovation and spending have always been transformative and ever changing in nature.
Over the last few years, there have been big and rapid developments in fields related to social, mobile, cloud, analytics and big data just to name a few things. This means that technology management spending will grow at a rapid pace and this means that brands will spend more on customer retention and engagement.
The digital world is therefore in a volatile situation, where things are rapidly changing and developing. With advancements in technologies, the manner in which brands are conducting their functions is also changing. In other words, the digital arena has completely changed the manner in which brands are changing the manner in which they interact with their customers, employers and clients. The digital world is changing and with that rapid pace, companies are changing the manner in which information is shared and distributed.
Online marketing is today an integral part of the marketing strategy of any company. With the advancement and reach of the internet, it is close to impossible for companies to ignore this medium. However many brands and companies tend to ignore this medium and forget that online marketing can be the bridge between success and failure for many companies. Some reasons why brands do not consider online marketing os because of lack of time, understanding and money.
However brands have to realise that a lot of their customers and target audience are present on the online medium and customers really care about the online presence of brands and companies because it means instant connect and brand empowerment. With more than 85 per cent of searches for products and services happening online, investing in online marketing is no longer a choice but necessity for brands. In short, customers are online, which means that brands need to be there as well.
In this article, we will talk about some of the most important digital marketing trends that are likely to dominate the industry, not just in 2016 but in the coming years as well:
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Content marketing is still of prime importance and will remain the king:
Since the invention of the internet, Content Marketing has always played a very important and prime role. Added to that the rise of social media, has increased the importance of brands connecting with their customer/target audience through engaging content.
Whether in written, visual or video format, the brands that have an active blog generate 67 per cent more monthly sales opportunities, in comparison to those who do not maintain a blog.
That is why blogs are an important aspect of the marketing strategy of any brand. Additionally, every person who is familiar with content strategy will invariably understand that good quality content is extremely important for search engine optimisation or SEO. Linking good quality to your blog can have a lot of positive effects on your brand loyalty and empowerment.
Writing poor quality articles that are filled with just keywords will no longer help a brand reach its goal. That is why it is extremely important that brands invest in writers who can create good quality articles that provide information and are engaging at the same time. Customers expect brands and all the people associated with the brands from mangers to writers to deliver content that is insightful, engaging and entertaining.
They want to have an amazing experience when they visit your brand website or are a part of your social media platforms. All this will help brands, not just to retain their existing customers but also expand them in an effective fashion. With so much potential, content marketing will still rule the market in the near future because customers love brands that can capture their story in an effective and engaging manner.
The era of smartphone will completely dominate markets and brands:
In the beginning, computers were considered as the first screens and mobiles were considered as the second. But this trend has changed drastically and how.
The usage of smartphone is increasing every single day and by 2020, it is expected that there will be more than 6 billion smartphone users around the phone. Also by 2020, it is expected that close to 80 per cent of data will be from smartphone as composed to desktops.
The world is today in the middle of a veritable explosion of mobile data. According to Ericsson, data explosion on mobile phones will grow at least ten fold in the next five years with Asia Pacific accounting for more than 45 per cent. Since this digital revolution, the usage of smartphones has increased rapidly in comparison to desktops and computers.
This is because the number of people browsing the internet on the phones has surpasses that on computers a very long time ago. This in turn led to the rise of mobile responsive websites and campaigns that have been targeted especially for mobile phone. In the coming days, the expenditure on mobile ads and campaigns will also increase in the coming days. In other words, mobile phones will be an important part of marketing campaigns, even in the coming years.
Video advertisements will grow in popularity in the coming years:
Television first introduced the era of video advertisements and without doubt it helped brands to increase their reach and revenue in a substantial manner. With the growth and development of the digital era, video advertisements have migrated to mobile devices.
Advertisements on mobile phones can be customised according to the users and this has resulted in the creation of multiple campaigns that are personalised according to the customer base.
In other words, video campaigns have become an integral of online marketing campaigns. From viral videos to big brands investing million of dollars in video advertisements, creating video is the next big thing in the world of online marketing. In addition, big players like Bing and Facebook are already offering video advertisements, opening the path for greater acceptance among brands and companies. Today Youtube, Facebook live streaming and Snapchat are reaching more and more consumers than ever before. With video being accepted by customers across categories, video marketing is expected to develop and grow into the the next stage during the coming years.
Wearable Data Analytics technology and internet of things will reach new heights:
The future is most certainly now. While a decade ago, smartphones were limited to a few people, now people across the globe have access to them. That is why companies and brands are now moving to the next stage of innovation that is wearable technology.
These gadgets are now available in a lot of forms like watches, arm or wrist bands, even glasses are now changing the manner in which conduct our daily affairs. Now people can respond to messages without fiddling on their phones, check their mails, stay fit and even take pictures.
Wearable technology is now no longer a cool accessory but something that has become a field of its own. In other words, Wearable computing is the new buzzword and this is poised to change the manner in which we live our lives. As with all big technology, there are still a few issues that need to be sorted about this trend but that being said, wearable devices will soon change the manner in which we perform daily tasks and function.
In the coming years, this technology will see even more research and development with big companies looking to invest their resources so that mankind can truly make this technology a part of their daily existence.
Sending automated mails will always remain an integral part of marketing:
As a lot of brands and companies have gone mobile, emails will now be accessed on these devices. That means automated mails will continue to be a part of the marketing plans for brands and companies.
Automate mails have a lot of benefits like efficiency and are capable of saving time and effort. Another big advantage of automated mails is that they can be triggered by specific events and sent at a specific time.
As they can be triggered by specific incidents, automated mails are cost effective and that is why they will remain as a part of the marketing campaigns, especially for small and mid level companies. By providing schemes and benefits, automated mails will continue to help brands to reach out to their target audience, even in the coming years. In other words, email will continue to figure high in the plans for marketing companies.
Digital assistants will continue to help customers reach their goals in an effective manner:
The rise of digital assistants like Siri will help customers to reach customers by understanding their needs and concerns. Over the past few years, marketers have been using numerous strategies like Pay per Click and SEO to connect with their customers and stakeholders.
That is why it is important that brands make it possible for these assistants to access these information, so that these can effectively reach their target audience as well. In the coming years, marketers will come up with new strategies so that they can effectively meet the expectations and requirements of their customers in an enhanced and innovative manner.
Advertisements in the social media filed will contribute to a major share in digital advertising:
Today, having a website is not enough because brands need to be present on all social media platforms from Facebook to Instagram. With the world connected almost 24 hours a day, the digital revolution has produced an array of marketing tools. The manner in which these platforms have become an integral part of our lives, it is important that brands connect with their customers and buyers in an innovative manner using these platforms. As consumers discover, research and share information through these platforms, advertisements on social media platform is extremely important and brands must continue to focus on them during the coming years.
According to recent studies, social media is one of the top activities of individuals on the net and this is further increased by people accessing these sites on their mobile devices as well.
In other words, social media is a top referral traffic sources for companies and brands across all categories. In addition, Facebook which has more than billion of users across the world has launched a number of advertising options for brands in the last years. This means that if brands understand social media advertising, then they will always have a ready place to promote their goods and services. As almost a large percentage of their target audience is present on social media, brands can effectively conduct their campaigns and advertisements from one place, making social media advertisements important in the coming years.
Big Data will continue to have a big role in the marketing strategies of brands:
Information is the basis for success for all brands and companies. This is something that has always been a fact since a very long time. As brands and companies have begun to understand the importance of big data analytics, a lot of research continues to go on in this field. This means that in the coming years, big data will continue to play an integral role in helping companies to process large amounts of data in a simple and effective manner.
With the development of new tools and platforms, big data can help companies to track customer behaviours and patterns, thereby providing them with valuable insights, like never before. Business in the cloud is a relatively new concept and this is slowly but surely changing the manner in which companies are conducting their affairs.
Brands are continuing to evolve and change at a rapid pace and sometimes it becomes difficult for them to keep track of their updated technology and trends in the world of data analytics. However, keeping a track of these trends is extremely important as it can herald massive changes and help brands to effectively reach the next level of growth and development, while expanding and retaining their customer base at the right time.
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