Comprehensive SEO and Digital Marketing Mastery
Specialization | 27 Course Series
This Online SEO Certification Course includes 27 courses with 126 hours of video tutorials and One year access. You get to learn Search Engine Optimization (SEO), SEO Analytics Strategies, SEO and Search Engine, Google Analytics, Google Adwords, On Page Optimization - A/B Testing, Conversion Rate Optimization (CRO) and others.
Offer ends in:
What you'll get
- 126 Hours
- 27 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
- Download Curriculum
Synopsis
- Courses: You get access to all 27 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 126+ Video Hours
- Core Coverage: Search Engine Optimization (SEO), SEO Analytics Strategies, SEO and Search Engine, Google Analytics, Google Adwords, On-Page Optimization – A/B Testing, Conversion Rate Optimization (CRO)
- Course Validity: One year access
- Eligibility: Anyone who is serious about learning Search Engine Optimization (SEO) and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about Digital Marketing would be preferable
- What do you get? Certificate of Completion for each of the 27 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced cloud computing skills
- Type of Training: Video Course – Self Paced Learning
Content
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Section 1: Search Engine Optimization (SEO) Fundamentals
Courses No. of Hours Certificates Details Search Engine Optimization - Introductory Course 4h 05m ✔ Search Engine Optimization - Case Study #1 2h 48m ✔ Search Engine Optimization - Case Study #2 2h 46m ✔ SEO Project on Page Optimization 5h 12m ✔ SEO - Search Engine Optimization 4h 11m ✔ SEO Project - Page Optimization 2h 6m ✔ SEO Analytics Strategies- Content Marketing Tools 2h 13m ✔ SEO and Search Engine - SEO to Rank #1 in Google 11h 31m ✔ -
Section 2: Google Analytics and Google Ads
Courses No. of Hours Certificates Details Google Analytics 4h 47m ✔ Goggle Ads Hands-on 2h 24m ✔ Google Adwords- Google Adwords Course 9h 19m ✔ Google AdWords - Beginners to Beyond 2h 16m ✔ Google AdWords - Advanced 54m ✔ Google Ads Training - Advanced 1h 59m ✔ Google Charts 3h 2m ✔ Conversion Rate Optimization (CRO) - Beginners 1h 48m ✔ Conversion Rate Optimization (CRO) - Advanced 3h 25m ✔ Project - On Page Optimisation A/B Testing 2h 25m ✔ Project on Google Analytics 1h 9m ✔ -
Section 3: Digital Marketing Strategies
Courses No. of Hours Certificates Details Digital Marketing - Display Advertising 3h 34m ✔ Email Marketing Case Study - Build a Powerful Targeted Email Database 3h ✔ Project on Twitter Marketing and Analytics 2h 9m ✔ -
Section 4: Advanced Digital Marketing Techniques
Courses No. of Hours Certificates Details Local SEO 1h 23m ✔ Content Marketing with Case Studies 3h 29m ✔ Content Management System and Marketing 4h 7m ✔ Successful Methods of Content Marketing 1h 4m ✔ Content Marketing for Professionals 1h 56m ✔
Description
Welcome to the Comprehensive SEO and Digital Marketing Mastery course! In this dynamic program, we will delve into the multifaceted world of search engine optimization (SEO) and digital marketing, equipping you with the knowledge and skills needed to excel in today's competitive online landscape. Throughout this course, you will embark on a comprehensive journey that covers a wide range of topics, from the fundamentals of SEO to advanced digital marketing strategies. Whether you're a beginner looking to build a solid foundation or a seasoned marketer aiming to refine your skills, this course has something for everyone.
We will start by exploring the core principles of SEO, including keyword research, on-page optimization, and link building strategies. Through hands-on projects and case studies, you will learn how to optimize websites to improve search engine rankings and drive organic traffic. Next, we will dive into Google Analytics and Google Ads, where you'll discover how to leverage these powerful tools to track website performance, analyze user behavior, and create targeted advertising campaigns. You'll gain practical experience in setting up and managing Google Ads campaigns, optimizing ad performance, and maximizing return on investment. In addition to SEO and paid advertising, we will explore other key areas of digital marketing, such as email marketing, content marketing, and social media marketing. You'll learn how to craft compelling email campaigns, create engaging content, and harness the power of social media to connect with your audience and drive brand awareness.
By the end of this course, you will have acquired a comprehensive understanding of SEO and digital marketing principles and techniques. Whether you're looking to boost your website's visibility, generate leads, or increase sales, this course will empower you to achieve your digital marketing goals and succeed in today's ever-evolving online landscape.
Section 1: Search Engine Optimization (SEO) Fundamentals
- Search Engine Optimization - Introductory Course: This module covers the foundational principles of SEO, including keyword research, on-page optimization, and link building strategies. Students will learn how to optimize websites to improve search engine rankings.
- SEO Case Studies: Through real-world case studies, students will analyze successful SEO campaigns and strategies implemented by businesses. This hands-on approach allows learners to understand practical SEO techniques and their application.
- SEO Project on Page Optimization: In this practical project, students will apply their knowledge of on-page optimization techniques to optimize web pages effectively. They will learn how to optimize content, meta tags, and internal linking structures for better search visibility.
- SEO Analytics Strategies: This module focuses on utilizing analytics tools to measure and analyze SEO performance. Students will learn how to interpret key metrics, track website traffic, and assess the effectiveness of SEO campaigns. Additionally, they will explore content marketing strategies aligned with SEO objectives.
Section 2: Google Analytics and Google Ads
- Google Analytics: This module provides an in-depth understanding of Google Analytics, covering topics such as data tracking, reporting, and conversion tracking. Students will learn how to extract valuable insights from analytics data to optimize website performance.
- Google Ads Hands-on: Students will gain practical experience in creating and managing Google Ads campaigns. They will learn how to set up ad campaigns, target specific audiences, and optimize ads for maximum ROI.
- Google AdWords Courses: These courses offer comprehensive training on Google AdWords, covering beginner to advanced topics such as keyword bidding, ad copywriting, and campaign optimization. Students will develop proficiency in leveraging Google Ads to drive targeted traffic and conversions.
- Conversion Rate Optimization (CRO): This module explores strategies for optimizing website conversion rates. Students will learn how to conduct A/B testing, analyze user behavior, and implement conversion-focused design elements to improve website performance.
Section 3: Digital Marketing Strategies
- Digital Marketing - Display Advertising: Students will learn about display advertising fundamentals and best practices for creating effective display ad campaigns. Topics include ad formats, targeting options, and performance tracking.
- Email Marketing Case Study: Through case studies, students will examine successful email marketing campaigns and learn how to design and execute impactful email marketing strategies. They will explore techniques for building subscriber lists, crafting compelling email content, and measuring campaign performance.
- Project on Twitter Marketing and Analytics: In this hands-on project, students will develop and implement Twitter marketing campaigns. They will learn how to create engaging content, grow their Twitter following, and analyze campaign metrics to optimize performance.
Section 4: Advanced Digital Marketing Techniques
- Local SEO: This module focuses on local SEO strategies to improve visibility for businesses targeting local markets. Students will learn about local search ranking factors, citation building, and local business optimization techniques.
- Content Marketing with Case Studies: Through case studies, students will learn about successful content marketing strategies and tactics. They will explore content creation, distribution, and promotion strategies to attract and engage target audiences.
- Content Management System and Marketing: This module covers the role of content management systems (CMS) in digital marketing. Students will learn how to leverage CMS platforms for content creation, publishing, and optimization.
- Content Marketing for Professionals: Students will explore advanced content marketing techniques tailored for professionals. Topics include thought leadership, personal branding, and content promotion strategies.
This comprehensive course is designed for aspiring digital marketers, business owners, and professionals seeking to master SEO and digital marketing strategies to drive online success and business growth. The course offers a blend of theoretical knowledge and practical skills through hands-on projects, case studies, and expert-led instruction.
Sample Certificate
Requirements
- Internet Usage: Familiarity with navigating the web and using search engines is helpful as we delve into SEO concepts and digital marketing strategies.
- Computer Skills: Basic proficiency in using computers and software tools will be advantageous, especially when working with analytics platforms and digital marketing tools.
- Language Skills: Since digital marketing involves creating content and optimizing it for search engines, a good command of the language in which you intend to operate is essential.
- Marketing Fundamentals: While not mandatory, a foundational understanding of marketing concepts such as target audience, branding, and customer segmentation can provide a valuable context for learning digital marketing strategies.
- Analytical Thinking: Being able to analyze data and draw insights will aid in understanding the performance metrics of digital marketing campaigns and making informed decisions.
- Web Development Basics: While not required, having some knowledge of HTML, CSS, and website development can be beneficial for understanding on-page optimization techniques.
Target Audience
- Digital Marketers: Professionals already working in the digital marketing field who want to enhance their skills, stay updated with industry trends, and learn advanced SEO techniques.
- Entrepreneurs and Small Business Owners: Individuals looking to promote their businesses online, increase website traffic, and improve their online presence through effective digital marketing strategies.
- Marketing Professionals: Those seeking to transition into digital marketing roles or expand their knowledge beyond traditional marketing methods.
- Website Owners and Bloggers: Individuals who manage their websites or blogs and want to optimize their content for search engines, drive organic traffic, and monetize their online platforms.
- Students and Graduates: Those pursuing careers in marketing or related fields who wish to gain a comprehensive understanding of SEO and digital marketing principles to enhance their job prospects.
- Freelancers and Consultants: Independent contractors and consultants offering digital marketing services who want to broaden their skill set, attract more clients, and deliver better results.
- Anyone Interested in Online Marketing: Individuals with a keen interest in digital marketing, SEO, and online advertising who want to learn from scratch or deepen their existing knowledge in these areas.
Course Ratings
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very complete course and the explanatory videos are very didactic and progressive. the course contains several chapters and the learning process is very well studied. clear english even for non-native english. as soon as you complete the four hours of videos you can download your certificate which can appear on your linkedin profile.
KHASSAL HICHAM
Clear and very good! I did this course to improve my skills. I found it very useful and interesting. I recommend it to anyone who wants to learn how to use the tools offered by the web. Usually the courses do not go into specific courses and tricks to follow, but this course is very detailed.
Simone Bedon
The content of the class was good and knowledgeable, definitely being of good help to understand all of the sections within Google Analytics and the usability of the tool. The instructor was clear and the sections were easy to understand with short videos that help to improve the user's concentration.
Diego Nunes
It was really a resourceful course. As I am new to this field, all the concepts of Basic SEO was explained clearly with practical/ live examples. Also, after doing this course one would be completely ready to actually jump in into the field of Search Engine Optimisation. In a crux, whoever is interested in this field must start with this course first
Kumar Ankur